Did you catch any interest at the expo?

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SUMMARY

The discussion centers around a participant's experience at a Direct Selling Expo, where they showcased their home-based business. Despite a slow turnout, they successfully collected 12 drawing slips and secured one booking for December, generating nearly $150 in orders. The participant utilized promotional strategies, including a drawing for a free show and a $20 gift certificate, to engage potential customers. They also shared insights about the flexibility of working as a consultant for PC, emphasizing the personal benefits of the business model.

PREREQUISITES
  • Understanding of direct selling principles
  • Familiarity with promotional strategies in sales
  • Knowledge of customer engagement techniques
  • Basic experience with event marketing
NEXT STEPS
  • Research effective promotional strategies for direct selling events
  • Learn about customer engagement techniques in home-based businesses
  • Explore tools for managing bookings and orders in direct sales
  • Investigate best practices for setting up booths at expos
USEFUL FOR

This discussion is beneficial for direct sellers, event marketers, and entrepreneurs interested in home-based business strategies and customer engagement methods.

COOKINWITHSHERRI
Gold Member
Messages
194
Howdy!

I posted pictures of my displays etc. from the booth I had at a Direct Selling Expo on Saturday, if your interested, in the photo section. There were about 20 different Home Based businesses there. Some I've never heard of! It was the first year, so it was pretty slow. I had 12 drawing slips filled out, one booking for December. I put up a couple signs. One read: Drawing for FREE Show and a $20 Gift Certificate. The other said: Place an order today and be entered into a drawing to be the Mystery Host.
I did have almost $150 in orders placed. I'm going to let the winner gather the $30 (or more :) ) to finish out the Show. I'll let you know how that goes in the next couple of days. So it wasn't a total bust. I did have a lap top that I borrowed from my sister. I played the Your life your way DVD. I didn't really notice anyone paying attention to it. I stationed it by the Trifle Bowl where I had them place their drawing slips.

Funny little story. I went and checked out all the booths and ran across this lady who was selling some pretty hi dollar home decor items. Can't even remember the name of the co... Total Fru Fru type stuff, that I'm totally not interested in. They had three different dips set out to try. Didn't try it. EWW.... She noticed my shirt and asked me about PC. She made the comment that she herd that consultants working for PC have to work really hard. I was kind of taken back by that and assured her that that's the best thing about PC. You work as much or as little as you want. I told her I'm in it for the free and discounted products and a little spending money..... so that's how I work my busines. I went on to tell her how successfull my director was and asked her how much time do you really think it takes. She kind of skirted the issue for a couple of minutes, then proceded to tell me how I could get this big milk jug decortive thing (way ugly if you ask me...) Normally sells for $70, but I could get it for $9.95 - or something close to that. I just uh huh, yeah'd her for a couple of minutes then snuck off! The NURVE! :)
 
was it like a hen show or something like that a lady in my area bought a popcorn bowl and lid for $70.00
 
Hi there! It sounds like the expo was a bit slow for you, but you still managed to get some orders and a booking, so that's great! I love your idea of having a drawing for a free show and a gift certificate - that's a great way to get people interested in your products. And it's always a bonus when you can use your sister's laptop and play the Your life your way DVD. It's too bad that not many people seemed to pay attention to it, but at least you tried. That lady you ran into at the expo sounds like she was a bit rude about PC consultants having to work hard. I agree with you - the best thing about this business is that you can work as much or as little as you want. And it's great that you're in it for the free and discounted products, as well as some extra spending money. That's the beauty of direct selling - you can make it work for you in whatever way you want. And good for you for politely listening to her spiel about her home decor items and then sneaking off. Sometimes it's best to just nod and smile and then move along. Keep up the good work with your business!
 

Frequently Asked Questions

What does it mean to catch interest at an expo?

Catching interest at an expo means engaging potential customers or recruits who show enthusiasm about the products or the business opportunity. This can involve conversations, product demonstrations, or collecting contact information for follow-up.

How can I effectively gauge interest at an expo?

You can gauge interest by observing body language, asking open-ended questions, and encouraging attendees to try products. Additionally, tracking how many people sign up for your mailing list or express interest in hosting a party can provide insight into their level of interest.

What should I do if I didn't catch much interest at the expo?

If you didn't catch much interest, analyze your approach and materials. Consider adjusting your product presentation, improving your engagement techniques, or offering special promotions. Gathering feedback from attendees can also help you understand their needs better.

How can I follow up with those who showed interest at the expo?

Follow up by sending personalized emails or messages thanking them for their time and offering additional information about products or opportunities. You can also invite them to a cooking demonstration or a special promotion to keep the conversation going.

What are some common mistakes that lead to not catching interest at an expo?

Common mistakes include not engaging with attendees, having unclear messaging, or failing to showcase the products effectively. Additionally, being overly aggressive in sales tactics can deter potential customers. It's important to create a welcoming and informative atmosphere.

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