Did the 12 Days of Christmas Boost Sales and Delight Hosts?

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Discussion Overview

This thread explores the concept of the "12 Days of Christmas" as a potential strategy for boosting sales and bookings during the holiday season. Participants share their experiences and thoughts on the effectiveness of this approach, along with alternative strategies for securing bookings in December.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, expresses uncertainty about the effectiveness of the "12 Days of Christmas" concept, noting that some hosts forgot about it by the time of their party.
  • Another participant shares their experience of focusing on the host program and theme shows instead of offering incentives, stating that their bookings improved without extra gifts.
  • Several users mention that they prefer promoting guest specials at shows rather than using incentives over the phone.
  • One participant discusses the potential financial implications of the "12 Days of Christmas," weighing the costs of gifts against possible earnings from shows.
  • Another participant suggests adjusting the concept by offering items for the price of the day instead of for free, indicating they are still considering this approach.
  • Some participants highlight the importance of addressing concerns about busy schedules during December and suggest various strategies to encourage bookings.
  • One participant mentions using incentives for catalog shows, proposing a drawing for hosts based on sales.

Areas of Agreement / Disagreement

Views differ on the effectiveness of the "12 Days of Christmas" concept, with some participants expressing skepticism about its value while others are open to adapting it. There is no clear consensus on whether incentives are beneficial for securing bookings.

Contextual Notes

Participants share personal experiences and strategies related to holiday bookings, emphasizing the variability of individual results and approaches within the consultant community.

Who May Find This Useful

Consultants looking for insights on holiday booking strategies and the potential impact of incentives may find this discussion relevant.

smile10308
Gold Member
Messages
141
:) I am trying to put this concept together. I have borrowed from other peoples ideas, thank you in advance. I am wondering if you guys can explain how this worked out for? Did the hosts like the idea? Did their sales actually reach the required minimum? Did you lose profit? Did you offer the extra gift for the price of the day or did you give it to them for free? I really want to fill my calendar for December and thought this would be a good idea. Any suggestions or thoughts are much appreciated. Thanks!:)
 
I too am interested in filling my calendar for the up comings months so I will be watching for the more experienced ones to share their knowledge!
 
I did this last year....and I have to say, I don't think it was worth it. I had several bookings w/o it, and the ones who did do it - some of them totally forgot about it by the time of their party!
This year I am focusing on bookings by talking about the incredible host program we offer, and how much fun we can have w/ the different theme shows - and what a great way to purchase your Holiday gifts at a discount, and have them delivered to your door w/ no shipping charges.
I use to give away so much - w/o really seeing any benefit from it - now I rarely give any type of extra incentive, and my bookings have never been better!
 
It is good to know the negative about these ideas to so we can consider what approach we really want to take so thanks Becky!
 
I feel this isn't really worth your time. I really haven't had much luck in doing this sort of thing. I rather promote our guest specials at shows so people know and are able to see versus over the phone.
 
  • Thread starter
  • #6
This is very interesting. Thanks for the thoughts. So when people say they are too busy for December, how do you approach i? I guess I am on the right trac I am booked through the last week of November. I just ant to keep the bookings coming. Thanks for all your suggestions.
 
ChefBeckyD said:
I did this last year....and I have to say, I don't think it was worth it. I had several bookings w/o it, and the ones who did do it - some of them totally forgot about it by the time of their party!
This year I am focusing on bookings by talking about the incredible host program we offer, and how much fun we can have w/ the different theme shows - and what a great way to purchase your Holiday gifts at a discount, and have them delivered to your door w/ no shipping charges.
I use to give away so much - w/o really seeing any benefit from it - now I rarely give any type of extra incentive, and my bookings have never been better!
I'm seeing this to be the case too! I wonder if before I seemed too desperate for bookings. Now, I've got people calling/e-mailing me to schedule their shows. I'm not even offering any type of incentives right now other than our awesome host program!
 
I agree with Becky & Crystal! I train my new consultants NEVER to offer any incentives. We have an AMAZING host program! Don't spend the $$$ you earn to give hosts more! If they want more, they can work on their show to get outside orders and more people to attend (with your coaching of course!) and then they can get EVERYTHING they want. The reality is, if they want a show, they will schedule one. Rarely will an incentive get them to book.

With that, it can also backfire on you because if you continually offer one, and then don't, somone will wait to book when you offer one next time. Save your $$$!!!!!
 
O.k. - please explain what the "12 Days of Christmas" is.
 
Here is one file that I have

you can change it anyway you want to

~
 
  • Thread starter
  • #12
Have you personally had success with this? I thought it was a great idea when I saw it, now I am thinking maybe not.
 
Anyone done this with not just sales, but # of bookings, outside orders, etc.?
 
When I am thinking of doing something like this, I try to figure out the best case and worse case scenarios. BEST CASE:you have 12 500+ shows which is $6000 commssionable sales. That gives you a $1500 paycheck and you will have spent right around $200 for the "gifts" (as long as you order it on your hosts order to get the discount). Is it worth $200 to earn $1500? If you are looking to warn the incentive trip and need the points! Also, consider the bookings you could potentially have from this many shows! I will tell you that doing 12 shows in as many days is exhausting!
I don't see a WORSE CASE to this as if you don't get a booking on a date, you don;t spend the $$.
 
  • Thread starter
  • #15
chefmeg said:
When I am thinking of doing something like this, I try to figure out the best case and worse case scenarios. BEST CASE:you have 12 500+ shows which is $6000 commssionable sales. That gives you a $1500 paycheck and you will have spent right around $200 for the "gifts" (as long as you order it on your hosts order to get the discount). Is it worth $200 to earn $1500? If you are looking to warn the incentive trip and need the points! Also, consider the bookings you could potentially have from this many shows! I will tell you that doing 12 shows in as many days is exhausting!
I don't see a WORSE CASE to this as if you don't get a booking on a date, you don;t spend the $$.
That is a very good point! I actually took this concept and adjusted it so instead of FREE they get it for the price of the day. IE. Large Bar Pan on the 6th day would be $6.00. I still don't know if I will do it or not.
 
I like I see both sides... but i am thinking future bookings i think i would go with getting the item for the price of the day!
 
smile10308 said:
This is very interesting. Thanks for the thoughts. So when people say they are too busy for December, how do you approach i? I guess I am on the right trac I am booked through the last week of November. I just ant to keep the bookings coming. Thanks for all your suggestions.

People always want to entertain during the holidays. It's when most of our homes look their best (reason #1). It's hard to see everyone during this time too (reason #2). You could offer to send out the invites for them and do reminder calls (reason #3). You can do the grocery shopping for them and get reimbursed at the show (reason #4). Do a fun theme that relates to the holidays. You will be doing all the cooking and take the dirty dishes with you (reason #5).

Sometimes it is easier to tackle these questions before they occur. During the demo tell your guests that you do the same show for 5 guests or 25guests. Entise them with a theme. What's better than a Pampered Chef shopping spree, especially right before Christmas? Use it for yourself or buy your Holiday gifts! Shop from your seat instead of your feet!

I hope this helps!
 
I like this idea...I might use it for my bazaar to get some bookings.
 
What do you all think about offering this as an incentive to book catalog shows? (I haven't had any luck in the past for Dec. shows since everyone has busy holiday schedules). I bought a suprise box at confrence and can offer these products as my incentive prizes for catty shows in December?
 
You could use it as an incentive for catalog shows too. For every $100 in sales put their name in a drawing and you can set the time limit (December hosts or whatnot). It might help them sell harder.
 
Yeah, I need to do something to boost Dec sales this year!
 

Frequently Asked Questions

Did the 12 Days of Christmas promotion increase overall sales for Pampered Chef?

Yes, the 12 Days of Christmas promotion typically leads to a significant boost in sales. This campaign encourages customers to purchase gifts and holiday-related items, which can increase overall sales figures during the holiday season.

How did the 12 Days of Christmas delight hosts?

The promotion delighted hosts by providing them with exclusive offers and incentives. Many hosts received additional rewards for their parties during this time, making it a more exciting experience for them and their guests.

What types of products were featured during the 12 Days of Christmas?

The 12 Days of Christmas often features a variety of popular Pampered Chef products, including kitchen tools, cookware, and seasonal items. Each day typically highlights a different product at a special price or with a unique offer.

Were there any special incentives for hosts during the 12 Days of Christmas?

Yes, hosts often received special incentives such as discounts, free products, or exclusive items when they held parties during the promotion. This not only encouraged more bookings but also made hosting more rewarding.

How can consultants leverage the success of the 12 Days of Christmas for future sales?

Consultants can leverage the success of the 12 Days of Christmas by using the momentum to plan future promotions and events. They can also follow up with customers who participated in the promotion to encourage repeat business and gather feedback on what products were most popular.

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