Does anyone do postcard announcements for Catalog Hosts? I have a host who does not have internet or email, but I would like to let people know she's having a Catalog Show and that they can use my personal website to place orders. I thought it might help increase sales if I sent out some type of postcard annoucing her show, her contact number, and my website info. Any thoughts? I'd love to see a invite/annoucement if anyone has one. Thanks!
Can Postcard Announcements Increase Catalog Show Sales?
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Discussion Overview
This thread explores the use of postcard announcements for promoting Catalog Shows, particularly for hosts without internet access. Participants share their thoughts on the effectiveness of postcards versus e-invites and discuss various strategies to enhance sales and engagement.
Discussion Character
- Exploratory
- Opinion-based
- Anecdotal
Main Points Raised
- One participant inquires about using postcards to announce a Catalog Show for a host without internet access, seeking input on the idea.
- Another participant suggests using email invitations instead, noting it could save on postage costs.
- One participant expresses concern that obtaining email addresses would require extra effort from the host, making postcards a more convenient option.
- Another participant proposes including incentives on the invitations, such as a prize for online orders, to encourage participation.
- One participant shares their practice of labeling invites with website information to facilitate online orders for those unable to attend.
- Another participant suggests catchy wording for the invitation and additional incentives for guests who bring others or place outside orders.
- One participant expresses hope for the host's enthusiasm and offers support in contacting guests without being overly pushy.
Areas of Agreement / Disagreement
Views differ on the best method for inviting guests, with some participants favoring postcards for their simplicity, while others advocate for e-invites to reduce costs.
Contextual Notes
The discussion reflects personal experiences and strategies shared by participants regarding promoting Catalog Shows, particularly in situations where hosts lack internet access.
Who May Find This Useful
Consultants looking for ideas on promoting Catalog Shows, especially for hosts without online access, may find the shared experiences and suggestions relevant.
sailortena
- 439
That's a thought. But that would mean she'd have to call everyone just to get their email addresses which would be more work than I believe she'd be willing to do. Physical addresses are something most people have handy, so I thought postcards might be easier on her. I will ask her though. Thanks for the input.
reesefamily5
- 195
What if you just send invites to everyone, but say right on the invitation that it's a catalog/online show. Maybe give a prize for everyone who uses the website to order. (Like a $1 Season's Best). I always put a label on my invites that refers to my website so that if they can't attend they can place an order on-line. Maybe you could also make a label and mention an incentive for booking a show of their own too. I think this would be a great way to increase sales and bookings from a catalog show.
chefkeri
- 268
Maybe this too...Along the lines of the (sending invitations) under Place: put your web site address and/or your phone #. Under Time: put 24/7 (or something catchy). I like the idea of the $1 SB book give away too... Maybe also, if the guests, get a guest or an Outside order, they can be entered for a "mystery prize" (w/o giving away your commissions).
I've had some "blazay" hosts. I hope yours is excited about her show. I always try to boost my blazay hosts, but offering to help her/him w/ contacting their guests. (w/o being pushy to either.
)
Good luck! Let us know how it turns out!
I've had some "blazay" hosts. I hope yours is excited about her show. I always try to boost my blazay hosts, but offering to help her/him w/ contacting their guests. (w/o being pushy to either.
)Good luck! Let us know how it turns out!
Frequently Asked Questions
Can postcard announcements effectively increase catalog show sales?
Yes, postcard announcements can effectively increase catalog show sales by creating awareness and excitement around the event. They serve as a tangible reminder for potential customers, encouraging them to participate and make purchases.
What should be included in a postcard announcement for a catalog show?
A postcard announcement should include essential details such as the date and time of the catalog show, the location, a brief description of what to expect, and any special promotions or offers. Including a personal touch, like a handwritten note, can also enhance engagement.
How can I design an eye-catching postcard for my catalog show?
To design an eye-catching postcard, use vibrant colors and appealing images that reflect the Pampered Chef brand. Ensure the text is clear and concise, and consider using a call-to-action that encourages recipients to RSVP or visit your online catalog.
What is the best way to distribute postcard announcements?
The best way to distribute postcard announcements is to target your existing customer base, friends, and family. You can also consider mailing them to local residents or distributing them at community events to reach a broader audience.
How can I track the effectiveness of postcard announcements on my catalog show sales?
You can track the effectiveness of postcard announcements by asking attendees how they heard about the catalog show when they RSVP or make a purchase. Additionally, you can monitor sales before and after the distribution of the postcards to gauge any increase in interest and sales.
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