Can I Host a Successful Fall Kickoff Without New Products?

Click For Summary

Discussion Overview

This thread explores the challenges and strategies for hosting a successful fall kickoff event without new products to showcase. Participants share their experiences and ideas regarding alternative approaches to engage guests and present products effectively.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, expresses concern about whether guests will expect to see new products in person or if a catalog will suffice.
  • Another participant shares their plan to use larger pictures of new items along with additional information, while questioning the effectiveness of using mini catalogs as invitations.
  • Several users mention the idea of discussing features and benefits of items from the new catalog, suggesting a positive approach without apologizing for the lack of new products.
  • One participant offers to share a document they created that groups new items by collection, providing tidbits about each, which several others express interest in receiving.
  • Another participant suggests playing a promotional DVD during the event to showcase products, while others note that the DVD is primarily intended for consultants.
  • One participant contemplates the timing of their open house, considering whether October would be too late for a fall event.

Areas of Agreement / Disagreement

Views differ on the best approach to take when lacking new products, with some participants favoring the use of visual aids and discussions about existing items, while others are uncertain about the effectiveness of mini catalogs as invitations. No clear consensus emerges on a single best practice.

Contextual Notes

Participants are primarily consultants discussing personal experiences and ideas for hosting events, with a focus on adapting to the absence of new products.

Who May Find This Useful

Consultants planning fall kickoff events, particularly those facing similar challenges with product availability, may find the shared experiences and ideas helpful.

linojackie
linojackie
Messages
492
So my open house is tomorrow, and I was planning on borrowing my director's new products to show off. Now it's not going to work out so I have no new product to display. Are people going to be expecting to see this stuff in person, or will they be ok with a catalog? What should I do?
 
I have the same question. I have half of the new products. I was thinking of printing off larger pictures of each item and putting down any other tidbits of info about them. Don't know if that's the best idea though. Plus I'm debating using the mini catalogs as the invitation, but wonder if that spoils the surprise of what's new.
 
I like Amanda's idea but since you have the new catalog spend sometime talking about each item. Talk about its features & benefits and even included a 'value added' tip or item.

So for example you can talk about the new dots stemware...it matches our current stuff, blah blah..... but the value added could be the New Pourer/Stopper. If you can afford a cheap bottle of wine, get one, open it with the wine opener (if you have it) and show of the stopper.
Have fun at your show and don't apologize to each guest for not having it. Stay extra positive. :-)
 
I have a doc that I made which is just the new items grouped together by collection and gives just a tidbit on each. I can email it to you if you want. It is too large with the pictures to post here.
 
chefmoseley said:
I have a doc that I made which is just the new items grouped together by collection and gives just a tidbit on each. I can email it to you if you want. It is too large with the pictures to post here.
Click to expand...

Could you e-mail it to me, too? [email protected]
 
chefmoseley said:
I have a doc that I made which is just the new items grouped together by collection and gives just a tidbit on each. I can email it to you if you want. It is too large with the pictures to post here.
Click to expand...

Can you email it to me?! I will PM you!!
 
I like the idea of the pics w/ the different uses and tips.

I don't know as if I would use the mini cats as invites or they won't need to come.
 
chefmoseley said:
I have a doc that I made which is just the new items grouped together by collection and gives just a tidbit on each. I can email it to you if you want. It is too large with the pictures to post here.
Click to expand...

Me too?? [email protected] I'm just now planing my Fall Open House. I think that I may wait until October to have it. My September calender is CRAZY and I don't think I can fit it in. Does anyone think that October is too late??
 
Yeah, That's what I was afraid of. I think I'll use my mini-catalogs at my fair booth that's coming up in Sept. instead. So I'll come up with something else for my invitation.
 
just sent the emails, enjoy :)
 
could you E-mail one to me as well- My brother is a new consultant, and having a kick-off- this would be perfect- [email protected]
 
I would like the doc. as well!
 
chefmoseley said:
I have a doc that I made which is just the new items grouped together by collection and gives just a tidbit on each. I can email it to you if you want. It is too large with the pictures to post here.
Click to expand...

Just PMd you! Thanks! :)
 
  • Thread starter
  • #15
Ok, I have an idea that may be brilliant or it could be increadibly dumb...what do you think? What if I had the "your season of success" playing on the TV so that people could see the products demo'd?
 
The DVD is really intended for consultants, since they include booking lines, etc. Not that we shouldn't use booking lines, but they way they're presented on the DVD isn't really intended for customers.
 
You could play the DVD we hand out to potential consultants!
 
  • Thread starter
  • #19
That was my original plan until I realized I didn't have any more. oh well, music is is. Thanks for the help!
 
Would you please send me the doc too, please? I too am having a fall open house. When are you ladies having yours? I am trying to decide whether to have it on a Thursday night or a Sat. afternoon. I am doing the drop by. Just cant' make up my mind. Thanks in advance for sending me the doc.

[email protected]
 
linojackie said:
Ok, I have an idea that may be brilliant or it could be increadibly dumb...what do you think? What if I had the "your season of success" playing on the TV so that people could see the products demo'd?
Click to expand...

Hi, I am new here.I was just browsing for ideas & I like this idea.Did you do it?How did it work out.I have never had an open house.I think that it would really help my business alot.I am new to my neighborhood& not sure about how to approach this(invitations-vs-fliers /no fall products to showcase etc.)Any feedback would be great!Thanks....Laura
 

Frequently Asked Questions

Can I still host a successful Fall Kickoff without new products?

Absolutely! A successful Fall Kickoff can be achieved by focusing on your existing product line, showcasing popular items, and emphasizing seasonal recipes or themes. Engaging your audience with cooking demonstrations and interactive activities can also create excitement and interest.

What strategies can I use to promote my Fall Kickoff without new products?

Utilize social media to share recipes, tips, and success stories featuring your current products. Host virtual cooking classes or live demonstrations to engage your audience. Additionally, consider offering exclusive promotions or bundles on existing items to encourage sales during the event.

How can I keep my guests engaged without new product launches?

Focus on creating an interactive experience. Encourage guests to share their favorite recipes using your current products, or host a cooking challenge. You can also incorporate games, giveaways, and Q&A sessions to keep the energy high and foster community among attendees.

What types of themes can I use for a Fall Kickoff without new products?

Consider themes like "Fall Comfort Foods," "Harvest Recipes," or "Back-to-School Meal Prep." These themes can highlight the versatility of your existing products while appealing to seasonal interests and needs, making your event relevant and engaging.

How can I leverage customer testimonials during my Fall Kickoff?

Customer testimonials are a powerful tool. Share stories and feedback from satisfied customers about their favorite products and how they use them in their kitchens. You can even invite a few customers to share their experiences live during the event, which can build trust and encourage new sales.

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