Can Discontinued Product Stickers Help Boost Sales and Clear Out Inventory?

Click For Summary

Discussion Overview

The thread explores the idea of using stickers to indicate discontinued products in catalogs, with participants sharing their thoughts on effectiveness, design choices, and personal experiences related to this strategy.

Discussion Character

  • Exploratory
  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a consultant, suggests using "retired products" instead of "discontinued" to avoid negative connotations.
  • Another participant shares their experience of using neon stickers to make discontinued items stand out in catalogs.
  • Several users mention the availability of neon labels at various office supply stores and discuss pricing options.
  • One participant expresses concern about the effectiveness of stickers compared to printed lists of retired products.
  • Another participant notes that highlighting items with a yellow highlighter could be a simpler alternative to using stickers.
  • Some participants discuss the practicality of using stickers versus printed inserts, with differing opinions on which method captures customer attention better.

Areas of Agreement / Disagreement

Views differ on the effectiveness of stickers versus printed lists for highlighting discontinued products, with no clear consensus emerging on the best approach.

Contextual Notes

Participants share personal experiences and preferences regarding marketing strategies for discontinued products, reflecting a variety of approaches and tools available.

Who May Find This Useful

Consultants looking for creative ways to manage discontinued product inventory and engage customers may find the shared experiences relevant.

cwinter474
cwinter474
Gold Member
Messages
1,180
I'm thinking of making some stickers saying "being discontinued" and the date and putting them in a bunch of my left over s/s catalogs. And getting them out to my hostess and customers as soon as we are allowed.

What you think?
 
Sounds like a good idea! My director suggested I use the words retired products...discontinued sounds like there is something wrong with them.
 
cwinter474 said:
I'm thinking of making some stickers saying "being discontinued" and the date and putting them in a bunch of my left over s/s catalogs. And getting them out to my hostess and customers as soon as we are allowed.

What you think?
Click to expand...

well, I think that sounds really smart! I would get the neon colored stickers so they really stand out!
 
  • Thread starter
  • #4
ok, retired and neon

got it
 
In fact...I have a party this evening and I have neon stickers! No one seemed to look at the flyer I had so this sounds like it will stand out and smack them in the eyeballs!!
 
  • Thread starter
  • #6
I wonder if you can buy neon or colored stickers to print on? I can't find any on officedepot.com

Have you ever seen any?
 
  • Thread starter
  • #7
never mind.... found them
 
All I have anywhere near me is Staples. If I didn't find them there, then it was a super walmart (which I doubt carried that vast of an assortment). If I remember correctly, they are pricey.:(
 
At most Wal-Marts in the stationary section they sell stickers for yard sales, and often have them in neon colors.
 
Staples has them: 450 for 13.79http://www.staples.com/office/supplies/p1_Avery-Neon-High-Visibility-Laser-Labels_15399_Business_Supplies_10051_SEARCH
... and it looks like it is a slightly better price than Office Depot.If you go with just one color instead of assorted it's an even better price - 750 for 14.79
http://www.staples.com/office/supplies/p1_Avery-Neon-High-Visibility-Laser-Labels_18277_Business_Supplies_10051_SEARCH
 
  • Thread starter
  • #12
I found some at office depot. Avery 5994 Neon starburst. I had to have them shipped. 360 labels and shipping for $14.18 I didn't think that was to bad.
 
the neon labels are very expensive I always cut pictures from the catalog that are being retired and glue (I do front & back of the starburst) them onto the neon cards stock "starbursts" they are pretty inexpensive at staples, office max etc. I can't remember how many are in a package. You could also make your own on neon posterboard. Depending on how many shows/guests you have the neon labels could be pretty expensive i think i find the starbursts by the garage sale signs... they have a few shapes and sizes.
 
approximately 30 products will be discontinued this season, so that's about about $1.20 per catalog or is my math wrong???
 
I would just put those stickers on the "biggies" that you REALLY want people to know about! Those things that are kindof being redesigned, I wouldn't worry about so much...
 
I am about to do this and I will probably fit the phrase "retiring Aug. 31" or "last chance to order" about 3 or 4 times on one sticker. And I will just be placing them on just the items that are not being restyled and that are big ticket items. You have to also take the time factor into doing this.
My biggest concern is that peopl are made aware of the Chillzanne products being retired.
 
It would be much faster and more cost effective to print up the Retired list on an 8 1/2 x 11" sheet and insert one in each of your Catalogs, don't you think?
 
I like the idea of the stickers. I wish I had thought of it before...

People don't always pay attention to the flyer of discontinuing products even though I make sure that they have a copy of it.

Caroline
 
Grandmarita said:
It would be much faster and more cost effective to print up the Retired list on an 8 1/2 x 11" sheet and insert one in each of your Catalogs, don't you think?
Click to expand...

That's what I'll be doing. i don't have time to go through the catties and put a stick on all the different pages.
 
  • Thread starter
  • #20
Grandmarita said:
It would be much faster and more cost effective to print up the Retired list on an 8 1/2 x 11" sheet and insert one in each of your Catalogs, don't you think?
Click to expand...

It would be so much cheaper, but I find that people really don't pay much attention to inserts, I really thought marking the book was a better idea. I know it will cost some, but I think it will be worth it.

Will let you know how this works out.
 
I just used a yellow highlighter on my catalogs.. I'll put a sticker on the front that lets the customer know why the items are highlighted.
 
  • Thread starter
  • #22
Jess_K said:
I just used a yellow highlighter on my catalogs.. I'll put a sticker on the front that lets the customer know why the items are highlighted.
Click to expand...

You know when your read or see something and you just have a "dah" moment?

Your post did that to me, This would have been SO EASY to do and I would have saved $14 and been able to do it today! GEEZE, maybe my old blonde roots have taken over (JUST KIDDING, don't want to offend any blondes out there)
 
can you return the labels?
 
  • Thread starter
  • #24
Teresa Lynn said:
can you return the labels?
Click to expand...

Yes, but I think I may go ahead and use them, like at a large show maybe to really highlight the new products. Or something like that.
 
  • Thread starter
  • #25
Jess_K said:
I just used a yellow highlighter on my catalogs.. I'll put a sticker on the front that lets the customer know why the items are highlighted.
Click to expand...

What kinda highlighter are you using? my yellow keeps transferring from page to page when the book is closed. Yes, I thought the page was dry before I turned the page.
 
Grandmarita said:
It would be much faster and more cost effective to print up the Retired list on an 8 1/2 x 11" sheet and insert one in each of your Catalogs, don't you think?
Click to expand...

I agree with you. Inserts are not only cost effective, but save a TON of time, (which I have so little of anyway). Waaayy to tedious to be sticking all those stickers... I just print one up with all the images and staple it on the inside cover of the catalog. At the shows I point it out to them, so they all take notice.
 
cwinter474 said:
What kinda highlighter are you using? my yellow keeps transferring from page to page when the book is closed. Yes, I thought the page was dry before I turned the page.
Click to expand...

I used a Zig Memory System Calligraphy Marker. I had it in my scrapbooking stuff.... Dries super fast and so far has not transferred to the other pages.
 
I have seen a highlighter that goes on like the white-out correction tape. It has a small little applicator - that may work well too.
 

Frequently Asked Questions

What are discontinued product stickers?

Discontinued product stickers are labels or tags placed on items that are no longer being produced or sold by the company. These stickers often indicate that the product is available at a reduced price, encouraging customers to purchase before the item is completely gone.

How can discontinued product stickers help boost sales?

Discontinued product stickers can create a sense of urgency among customers, prompting them to buy items before they are no longer available. The perception of a limited-time offer can drive impulse purchases, helping to clear out inventory quickly.

Are customers more likely to buy discontinued products?

Yes, many customers are attracted to discontinued products, especially if they are offered at a discount. The idea that a product will no longer be available can motivate customers to make a purchase, particularly if they have been considering the item for a while.

How should I promote discontinued products with stickers?

Promote discontinued products by highlighting the savings and urgency in your marketing materials. Use social media, email newsletters, and in-person demonstrations to showcase these items, emphasizing their limited availability and any discounts associated with the stickers.

Can using discontinued product stickers help with inventory management?

Absolutely! Using discontinued product stickers can effectively help manage inventory by encouraging sales of items that may otherwise linger in stock. This strategy can free up space for new products and improve overall inventory turnover.

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