Calling All Seasoned Bridal Fair Vendors...

[chefhorton]

I am doing a bridal expo this weekend with another consultant. We are promoting the Well-Stocked Kitchen Sweepstakes. What are your thoughts on this: does it make sense to have 3 different forms that brides fill out? One for the sweepstakes, one for the registry, and one for the door prize?

We were thinking about have a door prize drawing slip and then printing postcards with directions on how to set up a registry online and the other side saying how to register for the sweepstakes. I thought this was a good idea and then I got to reading past posts on the subject. Many of you use the quick registry form that will save the bride time by offering an extra service. This seems to be successful for you. I would like your input.

Thanks.

 

[tlennhoff]

I think they'd be turned off by being asked to fill in multiple forms. I'd create a form that ask if they are interested in info on the registry and/or sweepstakes and assume if they filled out the form they are interested in the door prize.

 

[lacychef]

I agree with Tasha; the bridal fairs I've done, they are going booth to booth pretty quickly, because there's usually a fashion show or something. They won't want to fill out 3 slips. (I wouldn't want to either!)
Just make up one that covers everything you want from them. They'll be much happier, plus it will give you more time to visit with them.

 

[vwpamperedchef]

The bridal shows I've done, I just have them fill out a simple form for the registry itself. The guests actually come around with a paper from the person running the bridal show with a check off list, and as the vendor you inital it, and once they have the whole thing signed, that goes into the drawing. This way it gets the guests to go to every table. You might want to recommend that if you are friendly with the person running the show. We work with the same girl, and this is how she does it.
As far as the sweepstakes, at the bottom of the registry form, I would have a question, "would you like to get the wellstocked kitchen for FREE?? just check this box and I will enter you in the PC registry sweepstakes."

Hope I was helpful.

 

[RitaKey]

I do one form and let them know that there is a sweepstake to enter. then do a follow up call to have them aswer the questions on the sweepstakes. Creates more contact to further serve them and what their needs are, ie kitchen show, opportunity, ect