Calling All Seasoned Bridal Fair Vendors...

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Discussion Overview

This thread discusses strategies for engaging with brides at bridal expos, particularly regarding the use of forms for sweepstakes, registries, and door prizes. Participants share their experiences and thoughts on the effectiveness of different approaches to collecting information from attendees.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, suggests using three separate forms for the sweepstakes, registry, and door prize, but seeks feedback on this approach.
  • Another participant expresses concern that multiple forms may deter brides, advocating for a single form that covers all interests.
  • Several users mention that brides tend to move quickly through bridal fairs, indicating that fewer forms would likely enhance their experience.
  • One participant shares their experience of using a simple registry form that integrates the sweepstakes entry, suggesting it encourages attendees to visit all vendor tables.
  • Another participant notes that they use one form for all entries and follow up with a call to discuss the sweepstakes further, emphasizing the importance of maintaining contact.

Areas of Agreement / Disagreement

Views differ on the number of forms to use, with some participants advocating for a single form while others support multiple forms. No clear consensus emerges on the best approach.

Contextual Notes

Participants share personal experiences from various bridal fairs, highlighting different strategies for engaging with brides and collecting information.

Who May Find This Useful

Consultants participating in bridal expos may find these discussions relevant as they explore effective ways to engage with potential clients.

C
chefhorton
Messages
47
I am doing a bridal expo this weekend with another consultant. We are promoting the Well-Stocked Kitchen Sweepstakes. What are your thoughts on this: does it make sense to have 3 different forms that brides fill out? One for the sweepstakes, one for the registry, and one for the door prize?

We were thinking about have a door prize drawing slip and then printing postcards with directions on how to set up a registry online and the other side saying how to register for the sweepstakes. I thought this was a good idea and then I got to reading past posts on the subject. Many of you use the quick registry form that will save the bride time by offering an extra service. This seems to be successful for you. I would like your input.

Thanks.
 
I think they'd be turned off by being asked to fill in multiple forms. I'd create a form that ask if they are interested in info on the registry and/or sweepstakes and assume if they filled out the form they are interested in the door prize.
 
I agree with Tasha; the bridal fairs I've done, they are going booth to booth pretty quickly, because there's usually a fashion show or something. They won't want to fill out 3 slips. (I wouldn't want to either!)
Just make up one that covers everything you want from them. They'll be much happier, plus it will give you more time to visit with them.
 
The bridal shows I've done, I just have them fill out a simple form for the registry itself. The guests actually come around with a paper from the person running the bridal show with a check off list, and as the vendor you inital it, and once they have the whole thing signed, that goes into the drawing. This way it gets the guests to go to every table. You might want to recommend that if you are friendly with the person running the show. We work with the same girl, and this is how she does it.
As far as the sweepstakes, at the bottom of the registry form, I would have a question, "would you like to get the wellstocked kitchen for FREE?? just check this box and I will enter you in the PC registry sweepstakes."

Hope I was helpful.
 
I do one form and let them know that there is a sweepstake to enter. then do a follow up call to have them aswer the questions on the sweepstakes. Creates more contact to further serve them and what their needs are, ie kitchen show, opportunity, ect
 

Frequently Asked Questions

What is the purpose of the "Calling All Seasoned Bridal Fair Vendors" event?

The event aims to bring together experienced vendors in the bridal industry to showcase their products and services, network with other professionals, and connect with potential clients. It serves as a platform for vendors to share insights and best practices while promoting their offerings to engaged couples.

How can I participate as a vendor in the bridal fair?

To participate as a vendor, you typically need to register for the event through the official website or contact the event organizers directly. There may be an application process, and vendors are often selected based on their relevance to the bridal market and the uniqueness of their offerings.

What types of products or services are typically showcased at the bridal fair?

Vendors at bridal fairs often include those offering wedding planning services, catering, photography, floral arrangements, bridal attire, and beauty services. Additionally, companies like Pampered Chef may showcase kitchenware and cooking tools that can be great gifts for newlyweds.

Are there any fees associated with being a vendor at the bridal fair?

Yes, there are usually fees for vendors to secure a booth or space at the bridal fair. These fees can vary depending on the size of the booth, the location of the event, and the level of exposure provided. It's important to review the vendor agreement for specific details.

What benefits can vendors expect from participating in the bridal fair?

Vendors can expect several benefits from participating in the bridal fair, including increased visibility among potential clients, opportunities to network with other industry professionals, and the chance to showcase their products directly to engaged couples. Additionally, vendors often gain valuable feedback and insights from attendees.

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