Breaking the $300.00 Show Barrier: Tips for Finding More Sales

[mom2leelee]

It seems lately that every show I do is a $300.00. I don't know if it's because I live in a really small community or what but I'm just not seeing the sales I want!

 

[dannyzmom]

Time to rethink what you are doing. Take some teleclasses on sales and hostess coaching. Are your hostesses collecting outside orders before and after the shows?

 

[pamperedalf]

Maybe change your recipes up a bit, and try and showcase a high dollar recipe!!!

 

[mom2leelee]

That's the thing I've done all of the above. I coach my hostesses by the book! 3 calls, I offer a prize for outside orders, push reminder calls. My hostesses always have some form of outside orders and I usually give them 3-5 days after the show to collect more. I do recipies that showcase our stone ware and other high price items. It seems show after show only between 4 and 6 people are showing up. I don't mean to seem ungrateful about the advice given, its just that I have done all of the obvious and I still can't figure it out. I did one show in a city close to here and that was my $520.00 show. I'm beginning to wonder if it's not just the area I'm living in.

 

[pamperedalf]

One thing that has helped me w/ cancelations, higher attendance, and higher sales is mailing out the invites for my host. Now granted during the summer It was tough my shows were just around yours, however my average shot up to $800 w/in the last 2 monthes. From seasoned consultants there is always a down time at one part of the year.I apologize for not being of more help! I hope it all works out for you!

 

[mom2leelee]

I think I might try mailing out the invites for them. I have been thinking that that might help. Do you also do the reminder calls or leave that up to the host? I'm just discouraged because Sept was a HORRIBLE month for me. Tonight I was amped because my host told me yesterday she had 12 forsure and only 6 people ended up showing. One ordered a measure all cup, one ordered 2 seasons best, one didn't order at all and the other three and 2 OO brought the show to just over 300.00. I am so dissapointed. She says she still has 4 or 5 peopel who will want to order so I jsut tryed to stay positive and really coach her on getting more outside orders. I have another '10 forsure' tomorrow so I'll let ya'll know how it goes.

 

[Rebeccascabinet]

I would def. do some tele classes, observe another consultants show, focus on higher priced items, and maybe change things up a bit. Hope that helps.

 

[lisacb77]

You never know. It could be the economy in your city. Maybe try to get more shows in that other city that did well for you?

 

[DZmom]

Katie, Where do you live? Whose cluster are you in? I'm in Bobbie Frazier's cluster and Lisa Pohl is my Upline.

One thing that REALLY helped me when I started was to BLACK OUT the host benefits chart below $600. Then I'd draw a line between 6 and $700 that said MY AVG SHOW! No one wants to be below avg so more of your hosts will reach toward that level instead of $300. Most host's reach toward the $300 level so that they can get a half priced item. Coach your hosts toward the $600 level. DON'T even look down there, don't even mention anything below $600. Bobbie, told me to do this when I noticed my shows were in a rut and it worked. My avg went from $371 to $665 to $877. Now I coach my hosts to $1000 dollar shows.

Another thing to do is breakdown the $600 into # of orders. In smaller towns like we live in people spend less money because their cost of living is cheaper than in say Lexington. My Lex shows are almost always $800 or more. If you want your area hosts to get their shows up to $600 or more than you need to break them down because people's perception of what A LOT of money is differs. To some $50 is a lot and to others $100 is nothing. For me, I also tell my hosts that "our" goal is to get 25 orders or more. Then I break it down into the 5-15-5 goal. 5 before, 15 at the show, and 5 after. I then explain that ALL MY AVG hosts follow this rule and they end up with $115 FREE and 2 half priced items.

After their show I show them where they are at on the chart and coach them to the next levels. If they are below my avg show I coach them to the avg show level. I tell them "Mary you're nearly one of my avg hosts! That's SO exciting! I can't wait to see what you'll get with YOUR $115 shopping spree! To reach that level you need X# of orders. So, who said they were coming but didn't make it? OK, great make sure that you get them a catalog and order form. Tell them you'll pick up their order in a day or so. Is there anyone else you can think of that might like to order something?" This helps them come up with additional outside orders.

Hope I've helped!

 

[mom2leelee]

Thanks alot DZmom! Those are some really great ideas. I have been highlight shows 300.00 and up. Perhaps I'm just basically getting what I'm asking for! Never thought of it that way before! I also like the host breakdown. It seems around here that the average order is about $30.00. I live in a really small town close to Henderson, KY. My director is actually from Evansville, IN. Chris Schapker.

 

[DZmom]

Not a problem. I hated looking at my director's cluster newletter every month because I was NEVER mentioned except for special thanks for everyone that submitted shows this month area. I went to our cluster training program and learned it all there. I'm now mentioned almost every month!

I'm glad that I was able to share something here that was helpful. I get A LOT of ideas from here.

 

[pkd09]

Your post really hit home for me. My show sales are exactly like your lately. Thank you DZMom for your ideas.

 

[AJPratt]

DZMom: That's a great way to look at it! Since I've been listening to Belina, I have changed my thinking from show totals to how many people and how many orders. It makes a difference. The more to attend and order the better. With 15 people attending, its unlikely to have a $300 show. It can happen, but unlikely.

 

[DZmom]

DZMom: That's a great way to look at it! Since I've been listening to Belina, I have changed my thinking from show totals to how many people and how many orders. It makes a difference. The more to attend and order the better. With 15 people attending, its unlikely to have a $300 show. It can happen, but unlikely.

I listen to Belinda daily! I just love listening to her. Even my 6yo likes her. He calls her the funny lady!

 

[mom2leelee]

Who is Belinda?

 

[chefann]

Who is Belinda?

Belinda Ellsworth. She's a former consultant with a couple of companies, and has some great ideas on her recordings, etc. She was a guest workshop presenter at National Conference last year. There are a couple of threads here about some of her materials.

 

[AJPratt]

I listen to Belinda daily! I just love listening to her. Even my 6yo likes her. He calls her the funny lady!

She is so motivating!

 

[AJPratt]

Who is Belinda?

You can do a search on this site for "Belinda Ellsworth" and get lots of great info!


Her website is www.StepIntoSuccess.com

 

[mom2leelee]

Thanks ladies!