I found this article in a woman's magazine this month and it was relating to saving money on the holiday shopping....but this one particular item stood out to me as a way to INCREASE our sales with PC.
What I took from that- GET THOSE PRODUCTS in the customer's HANDS! If you can't get them using them in an interactive show, then pass them around as they sit on the couch! *haha - as most of my guests seem to like to do! Going to work on that this year.* But either way - if they won't use them, pass them around. Hopefully, it works! Happy New Year!Know the 30-second rule!You're more than twice as likely to purchase an item if you touch it for more than 30 seconds, even if you're not thrilled with it! Why? Touching something makes you subconsciously develop an emotional attachment to it - and the longer you touch it, the more you want it. The proof? Study volunteers were asked to bid on a mug at an auction: Some folks held it in their hand for 30 seconds, while others were told not to touch it at all. During the auction, the ones who held it often bid twice as much as it was worth - and sometimes offered three times the retail value!