Boost Your Holiday Sales with Affordable Shopping Bag Advertising

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Discussion Overview

This thread explores various ideas for advertising through shopping bags at a Christmas craft show, focusing on the use of recipe cards, coupons, and other promotional materials. Participants share their experiences and suggestions regarding effective advertising strategies.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant mentions using advertisements in 1000 shopping bags and considers including discount coupons.
  • Another participant suggests checking the Files section for "PC Booth" for existing templates that include recipes and coupons.
  • Several users discuss the idea of using recipe cards, noting that they are likely to be kept by recipients.
  • One participant shares their experience of using recipe cards with their label in bags, believing they would be retained better than flyers.
  • Another participant mentions using Vista Print for creating attractive postcards with offers included.
  • One participant expresses concern that small items might get lost among other contents in the bags.
  • Several users agree that including a deadline or spending requirement on offers could be beneficial.
  • One participant reflects on their past experience with 500 bags, opting for recipe cards as a promotional tool.
  • Another participant notes that while they save coupons, they typically keep items that are useful or appealing, suggesting a mix of coupons and magnets could be effective.

Areas of Agreement / Disagreement

Participants generally agree on the effectiveness of using recipe cards as a promotional tool, but there are differing opinions on the best format and additional items to include in the bags.

Contextual Notes

The discussion centers around promotional strategies specifically for a holiday craft show, with participants sharing personal experiences and ideas for maximizing visibility and engagement through advertising materials.

Who May Find This Useful

Consultants looking for creative ideas on how to advertise their Pampered Chef business during holiday events may find this discussion helpful.

Chef Bobby
Gold Member
Messages
1,045
I just paid for some sort of advertisement to be put into 1000 shopping bags that will be given to shoppers at a large Christmas craft show. Any ideas? I thought about some sort of discount coupon that I could make copies of and cut out.
 
What about searching in the Files section for "PC Booth"....there are several files (not sure if they are all identical or not). But the one I had downloaded has a recipe, and then a couple of coupons plus contact info. It is 2-to-a-page. That's still 500 print offs...a lot :)The other thought was just the PC recipe cards with your label on them. Either way though- it's a lot of printing (labels or flyers).
 
esavvymom said:
The other thought was just the PC recipe cards with your label on them. Either way though- it's a lot of printing (labels or flyers).

I was wondering about recipe cards too..maybe some people have some cheap on ebay or something..and then label away :)

If you want to do the discount offering, a free cooking show might be enticing? You could easily do some kind of document that could ideally have 6 or 8 per page? Maybe print at Kinkos and use a large paper cutter there too!
 
recipe card with some type of offer....they'll keep the card!
 
minirottie said:
I was wondering about recipe cards too..maybe some people have some cheap on ebay or something..and then label away :)

If you want to do the discount offering, a free cooking show might be enticing? You could easily do some kind of document that could ideally have 6 or 8 per page? Maybe print at Kinkos and use a large paper cutter there too!

That'd be kind of small, don't ya think? Easily lost with all of the other stuff in the bag.
 
use vista print to make up something on postcards
 
I agree with recipe cards and either use a label or staple some offer onto it. People do keep recipe cards.Keep in mind our discount at the office supply stores. black and white copies on colored paper are only 6 cents a piece. So if you find something that is 4 to a page or more, you may only spend $15 plus the recipe cards for this.
 
kreaser said:
use vista print to make up something on postcards

If you have time, this is what I would do. You'll get an attractive product and you will not pay an arm and a leg.

If you include some type of offer, you may want to have a deadline or an "amount spent" level that you include on the card.
 
I just did this last month with a group ... 500 bags! I opted for the recipe cards off the supply order ~ stuck my label on & had it go in the bags like that. It was also my theory that they would hold on to the recipe card where they probably wouldn't stop to read a sale flyer. ;)
 
I always look for coupons, special in those kinds of events/bags of goodies. I will save out pens and such but have to say those things usually end up in a drawer. I will save magnets if it's something I know I wanted a contact for. As far as the coupons, if I think I will use it I will keep it and I would probably call before the deadline if I remembered. I would keep a recipe but only of it sounded like something I would use.So... In this case I would put a coupon in and a magnet. Put on an expiration date a month or two out. Offer whatever you're willing to do (free/%off...) make it short and sweet and easy to read (not wordy). And remember you will only get a small number who respond so don't let that disappoint you.
 
  • Thread starter
  • #11
Thanks. That's a lot of good ideas. I'll probably try a recipe with a coupon.
 
Sheila said:
I just did this last month with a group ... 500 bags! I opted for the recipe cards off the supply order ~ stuck my label on & had it go in the bags like that. It was also my theory that they would hold on to the recipe card where they probably wouldn't stop to read a sale flyer. ;)

Sheila, have your heard back from anyone by doing this?
 

Frequently Asked Questions

What is shopping bag advertising and how can it boost my holiday sales?

Shopping bag advertising involves printing your brand's logo and promotional messages on reusable shopping bags. During the holiday season, these bags can serve as a mobile advertisement as customers carry them around, increasing brand visibility and potentially driving more sales.

How can I create affordable shopping bags for my Pampered Chef business?

To create affordable shopping bags, consider sourcing them in bulk from suppliers who specialize in promotional products. Look for options that allow for customization at a reasonable price. You can also explore local printing companies that may offer discounts for larger orders.

What design elements should I include on my shopping bags?

Your shopping bags should prominently feature your Pampered Chef logo, a catchy tagline, and perhaps a QR code that links to your online store or upcoming promotions. Make sure the design is eye-catching and reflects the festive spirit of the holiday season.

How can I distribute these shopping bags effectively during the holidays?

Distribute shopping bags by offering them as a free gift with purchase during holiday events or promotions. You can also give them away at local holiday markets or community events where potential customers are likely to be present. Consider partnering with local businesses to reach a wider audience.

What are the benefits of using shopping bags for my direct sales business?

Using shopping bags for your direct sales business not only promotes your brand but also encourages repeat business. Customers who use your bags are likely to return for more products, and they may also introduce your brand to new customers, creating a ripple effect of brand awareness and sales growth.

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