Anyone Ever Done a Radio Commercial?

[chefhorton]

I have a booth at a local bridal fair at the end of this month. It is hosted by a local radio station, and when you buy a booth you get 100 30-second radio commercials included. I was wondering if anyone had done this before and if so, how did you structure your commercial? Thanks for your help.

 

[sslangley]

Never done it, but it sounds like a good idea.

 

[GeorgiaPeach]

Wow, how cool I think you need to check with home office before you advertise on the radio. They have guidelines for all advertising. Check the policies and procedures first, there's a link on CC.

 

[chefbritt]

According to CC, consultants are not allowed to advertise on the radio. The only exception is when radio time is provided with a booth or bridal fair. So it sounds like your situations meets the exception. it doesn't really go into specifics about it though, whether you have to advertise strictly for the fair or if you can just advertise your business in general. I would double check with HO just to be on the safe side. Cool opportunity though, hope it works out for you!

 

[debhowey]

The radio station will produce the commercial mentioning all the sponsors. You don't have to put anything together for that. That is what their production guys are for!

 

[chefhorton]

The radio person is meeting with me today to work out a script for my commercial - it's mine and only mine. They will be advertising the event and mentioning all the vendors, but after the event, I get 100 commercials. Was just looking for script ideas for it.

 

[ChefBeckyD]

The radio person is meeting with me today to work out a script for my commercial - it's mine and only mine. They will be advertising the event and mentioning all the vendors, but after the event, I get 100 commercials. Was just looking for script ideas for it.

I would check with HO advertising...they probably have a script that you could use/personalize.

 

[DebbieJ]

Definitely call the HO on this. There are rules and you don't want to break them.

 

[pamperedharriet]

Let us know what HO says. Thanks.