Affordable Ways to Send a Catalog | Expert Tips for Mailing Catalogs

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Discussion Overview

This thread discusses various methods and experiences related to mailing catalogs to potential customers. Participants share their thoughts on the costs involved and alternative strategies for distributing catalogs effectively.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant mentions the cost of mailing a full-size catalog is nearly two dollars and suggests sending a mini catalog if the recipient has internet access.
  • Another participant shares their experience of mailing catalogs to ten individuals who expressed interest, noting the total cost and their skepticism about follow-through from these contacts.
  • One participant reflects on their decision to mail a catalog despite knowing the recipient's husband lives nearby, indicating a commitment to follow through on their promise.
  • A participant describes giving out old catalogs and mini catalogs at a fair booth, highlighting a successful follow-up with a potential customer who initially did not take a catalog.
  • Another participant reiterates concerns about the distance of potential customers and the challenges of sending catalogs when they cannot process individual orders yet.
  • One participant offers a tip about setting up a monthly show to facilitate orders, although this is presented as a personal suggestion rather than a directive.

Areas of Agreement / Disagreement

Views differ on the effectiveness of mailing catalogs versus other methods of distribution, with some participants expressing skepticism about the return on investment for mailing costs.

Contextual Notes

Participants share personal experiences from events like fairs and discuss the logistical challenges of mailing catalogs, particularly in relation to customer follow-up and order processing.

Who May Find This Useful

Consultants looking for insights on catalog distribution methods and those interested in personal experiences related to customer engagement may find this discussion relevant.

babywings76
Gold Member
Messages
7,266
I have someone who wants me to send them a catalog. What is the best way/cheapest way to send it?
 
A full size catty fits into a manilla envie (9x11 is the size?) It's been a while since I mailed one, but I think it was almost TWO DOLLARS to mail!

I would see if they have access to the internet. If they do, can you just mail them a mini catty and then they can browse your website for the complete catty?

It just kills me that 99% of the people who want a catty never come through...even with follow up.
 
  • Thread starter
  • #3
I hope this one pans out. I found out that her husband works really close to where I live. But I've already told her I'd mail it. I don't know if she would want me taking it to her husband. So I'm biting the bullet and mailing it.
 
Yeah..I've got 10 folks from a fair booth last weekend that wanted catalogs and I said I'd mail them one. (I was told that was the best way to do it so I could get their contact info.) I just plugged in the calculations on USPS.com to send one and it's going to be $1.51. :( So I'm going to be spending about $15 to mail 10 catalogs to people I'll probably never hear from again. :cry:

The bad thing is, all but one or two of the requests are from about 45-60 minutes away from me...so I'm not holding my breath on those I guess other than maybe an individual order or two (hahah). I can't just send them to my website, because I can't do individual orders yet. They can currently browse/order through my own show I'm hosting, but that will only last for so long. Unless I qualify between now and then, so I'll bite the bullet and send these and try to plan better next time. Maybe next time, instead of saying "I can mail one to you" and then get their info....I'll just get them to fill the slip out anyway in order to be given one at the fair. It will at least save me $1.50 in mailing one, and I can hopefully still get the lead info.
 
  • Thread starter
  • #5
At my fair booth, I gave out old catalogs to people who hadn't seen one in a while. For people who wanted to see what's new, I gave out mini's. And people who wanted to place orders, I gave Fall catalogs and got their contact info. When I was making my follow up calls, there was this one lady who my mom spoke with while I was taking a break, and I guess she didn't take a catalog. But now she wants a fall one and wants to order something. Hopefully something will come of it.
 
esavvymom said:
The bad thing is, all but one or two of the requests are from about 45-60 minutes away from me...so I'm not holding my breath on those I guess other than maybe an individual order or two (hahah). I can't just send them to my website, because I can't do individual orders yet. They can currently browse/order through my own show I'm hosting, but that will only last for so long. Unless I qualify between now and then, so I'll bite the bullet and send these and try to plan better next time. Maybe next time, instead of saying "I can mail one to you" and then get their info....I'll just get them to fill the slip out anyway in order to be given one at the fair. It will at least save me $1.50 in mailing one, and I can hopefully still get the lead info.

Here's a tip: set up a show each month with your name as the host. Then people can order on that show. And if you get enough orders for it to qualify as a show, they'll get the monthly special (if it's only available to show orders).
 

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