What Should I Include in a Thank You Letter for Catalog Show Orders?

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SUMMARY

This discussion focuses on crafting a thank you letter for catalog show orders, specifically for situations where the consultant has not met the customers. Key elements include expressing gratitude for the purchase, highlighting the host's success, and providing information on hosting opportunities and business benefits. Participants suggest personalizing the letter with handwritten notes and including promotional offers to engage customers. The consensus is to keep the letter concise while ensuring it conveys essential information about the consultant's services.

PREREQUISITES
  • Understanding of direct sales and catalog shows
  • Familiarity with customer engagement techniques
  • Basic skills in letter writing and personalization
  • Knowledge of promotional materials like the "Never Pay Full Price!" brochure
NEXT STEPS
  • Research effective customer follow-up strategies in direct sales
  • Explore techniques for personalizing thank you letters
  • Learn about promotional offers that can enhance customer retention
  • Investigate best practices for engaging customers who have not attended events
USEFUL FOR

Independent consultants, direct sales representatives, and anyone involved in customer relationship management in the context of catalog shows and product sales.

J
jross93
Messages
181
I have tried searching the forums, but only found letters that people send to hosts. I am looking for a letter to include with all orders from a recent catalog show. The show was shipped to my house and I want to include something in each bag thanking them for their order and also want to include some info about hosting opportunities and the business opportunity. I have printed off the "Never Pay Full Price!" brochure that someone on here posted, but am stuck when it comes to the letter....help!
Jen
 
Thank you for your purchase!

Thanks to you Dawn had a Great show!
Everyone had a great time, learned a new recipe ________, and had some social time
Dawn also earned some great FREE products and a discount on all her wish list items!
What could be better?

If you would ever like information on how to get FREE and discounted products please contact me at 763-670-7179,
etteluap70@
or through my website ...
Making kitchens user friendly one home at a time!

Thank You!
Paulette
Independent Consultant
 
  • Thread starter
  • #3
Does anyone have anything specifically for a catalog show where they've never met the people who are ordering? I thought that since they miss out on all the host/booking benefits as well as the business op. benefits that guests normally hear at a cooking show that I could include some of that info, but I don't want to make it too long.
Thanks!
Jen
 
etteluap70PC said:
Thank you for your purchase!

Thanks to you Dawn had a Great show!
Everyone had a great time, learned a new recipe ________, and had some social time
Dawn also earned some great FREE products and a discount on all her wish list items!
What could be better?

If you would ever like information on how to get FREE and discounted products please contact me at 763-670-7179,
etteluap70@
or through my website ...
Making kitchens user friendly one home at a time!

Thank You!
Paulette
Independent Consultant
Click to expand...

I think this sounds great! I would just skip the line about having a great time and the recipe...
 
caraighan said:
I think this sounds great! I would just skip the line about having a great time and the recipe...
Click to expand...

that's what I was thinking....
 
Here's a label I stick inside the Season's Best cookbook for catalogue orders or individual orders as a wee thank you. Since quite often we haven't met yet, this is a good way to keep your name in their heads - also send them a magnet biz card.
 

Attachments

  • Thread starter
  • #7
Thank you everyone for your thoughts and ideas! I appreciate all of your help!
Jen
 
Here is the one that I use. I hand write, "Dear Jane," and sign the bottom. I also highlight phrases when I feel like it. I also have hand written bonus offers to catch their attention. Like "I will buy you the June host special, call for details!"
 

Attachments

thanks holly for the thank u letter. will come in handy
 
That's really great Holly and perfect since I'm sending out receipts this week :)
 

Frequently Asked Questions

What is the purpose of a thank you letter for catalog show orders?

The purpose of a thank you letter for catalog show orders is to express gratitude to your customers for their purchases, reinforce your relationship with them, and encourage future business. It also serves as a personal touch that can enhance customer loyalty and satisfaction.

What should I include in the thank you letter?

In your thank you letter, you should include a warm greeting, a specific mention of the items they purchased, a heartfelt thank you for their support, any relevant information about their order (like shipping details), and an invitation to reach out with any questions or feedback. You might also want to include a reminder about upcoming promotions or future shows.

How can I personalize the thank you letter?

You can personalize the thank you letter by addressing the customer by their name, mentioning specific products they ordered, and including a personal note about your interaction with them during the catalog show. Adding a handwritten signature or a small personal touch can also enhance the personalization.

Should I include any promotional materials in the thank you letter?

Yes, including promotional materials such as a brochure for upcoming products, a flyer for future shows, or a discount coupon for their next purchase can be a great way to encourage repeat business. Just ensure that it complements the thank you message and doesn’t overwhelm the customer.

When is the best time to send the thank you letter?

The best time to send the thank you letter is shortly after the customer places their order, ideally within a week. This ensures that the gratitude feels timely and relevant, and it keeps your business fresh in their minds as they await their products.

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