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The "Go for No" Contest is a sales strategy that encourages individuals to aim for a certain number of rejections instead of a certain number of sales. This approach is based on the belief that the more you are rejected, the more likely you are to eventually achieve success and reach your sales goals.
By focusing on the number of rejections rather than sales, the "Go for No" Contest helps individuals overcome their fear of rejection and become more persistent in their sales efforts. This can lead to increased confidence, improved sales skills, and ultimately, a higher success rate in closing deals.
The "Go for No" Contest was created by authors Richard Fenton and Andrea Waltz, who wrote the book "Go for No!: Yes is the Destination, No is How You Get There." The book and accompanying sales training program have gained popularity among sales professionals and organizations looking to improve their sales performance.
While there are no strict rules or guidelines for the "Go for No" Contest, it is recommended to set a specific goal for the number of rejections you want to achieve in a given period of time. This could be a daily, weekly, or monthly goal, depending on your sales cycle. It is also important to track your progress and celebrate both your rejections and successes.
Yes, the "Go for No" Contest can be applied to any industry and sales approach. The idea behind this strategy is to change your mindset and focus on the process rather than the outcome. By embracing rejection and seeing it as a stepping stone towards success, individuals in any industry can benefit from the "Go for No" approach.