What Do You Say to "Hook" the Bride?

[scrappergirl7]

I'm in the process of following up with brides from a bridal fair I did. I'm not getting great responses so far. I'm getting the feeling that they're tuning me out even before I even fully explain what the Pampered Chef is and the benefits of a PC Bridal shower. How can I say things quickly and in a way that will capture their interest before they tune me out as just someone trying to sell them something?

 

[raebates]

Here's mine:Hi, this is Rae. We met at the bridal fair. I was the PC consultant. We probably talked about how you can get everything you want for your kitchen. Do you have a moment or two to talk about your registry and a bridal shower?This way I've connected with them and made it about getting what they want before I go into PC details.

 

[NooraK]

I haven't had great luck in getting bridal showers or registries. I have a sister consultant who does great with showers. She's been in the business for around 15 years, and the daughters of her longest-standing customers are starting to get married.

I think the key for showers is that the host must love PC. The person in charge of organizing the shower needs to be a fan so that they'll be receptive to the idea and understand the value of the products. Because of the difference in age of the average bride and our average customer, many brides themselves aren't familiar enough with us to know that they want our products. They'll certainly love them when they get them in the kitchen, they just don't know it yet, and that's what makes it hard.

 

[raebates]

I agree, Noora. The host is the key.

 

[scrappergirl7]

Thanks for the advice. I don't know if I'll do another bridal fair again. It just doesn't seem to be paying off at this point - I think for the very reasons you mentioned Noora. Oh well - chalk this one up to experience!

 

[NooraK]

Yes, the one Bridal Shower I've had, the host of the shower used to be a Consultant. She asked a mutual friend if she knew any PC consultants, so she was looking to do a PC shower. It was very successful, but it's the only one I've had.

I've had several people say a PC shower would be cool, but even with follow up I eventually hear about how nice their shower was. The person who said it'd be cool, wasn't the host of the shower.