What Are the Best Display Ideas for a September Fair?

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Discussion Overview

This thread explores various display ideas and strategies for participating in fairs, particularly in September. Participants share their personal experiences regarding booth setups, product displays, and engagement techniques to attract attendees.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, suggests focusing on new products to attract seasoned customers, especially in limited space.
  • Another participant shares their experience of using two tables to separate product displays from informational materials, emphasizing the importance of security during events.
  • Several users mention the value of creating height in displays to draw attention, with one participant recalling a flat display that generated little interest.
  • One participant discusses the importance of thematic displays, such as showcasing bamboo items for a "going green" theme and considering local sports teams for a "Team Spirit" theme.
  • Another participant notes the effectiveness of using a simple setup with a starter kit and a single demo item to streamline their booth experience.
  • Some participants emphasize the need for follow-up with leads gathered during fairs, sharing techniques for collecting contact information effectively.

Areas of Agreement / Disagreement

Views differ on the best strategies for booth setups and themes, with no clear consensus emerging on a singular approach to displays.

Contextual Notes

Participants share experiences based on their individual fair setups, which vary in size and theme, reflecting personal preferences and local community events.

Who May Find This Useful

Consultants looking for creative ideas and personal experiences related to fair displays and engagement strategies may find this discussion beneficial.

babywings76
Gold Member
Messages
7,266
I'm doing my first fair in Sept. Any ideas on what I should bring, how to set up, etc?
 
I have 2 this month. We usually do one table of new products, one table of the PC signature items; stoneware, cookware, chopper, etc. One table is information; opportunity, fundraisers, free recipe cards, mini catalogs, our raffle items, etc. Wear your apron, don't forget clip boards, drawing slips. There may be some information/pictures on this board. Good luck, have fun
 
I also do a fair in September each year. Your display is easily determined by your amount of space to set up in, as well as your goals!

For example, if you have a small space to work in/on, I suggest focusing on the new products. This way, you will attract even "seasoned" customers, as you will have something that will attract them to your booth, versus the "same ol' thing" they've seen so much of!

If you want to focus on recruiting, display the new Consultant's kit as attractively as possible.

If you're focusing on bridal showers/wedding registries, you might want to display a dinner table, eloquently displayed....see what I mean?

At my fair, I use 2 tables, but they are only 2 feet by 4 feet each. I put myself in between the tables, with one in front of me and one behind me. Behind me is the display of products, while in front of me is catalogs, recipe cards, host/guest specials, etc.
(I had to do this because one year a lady came thru and stole a couple of large candles from another vendor's table, and I also realized later that she'd taken my Season's Best cookbook off of my table as well!)
When I talk to people, I do allow them to come back for closer looks, etc., but otherwise it seems to work out well this way.

Oh, and I never take knives that I would leave out, especially unattended for any length of time. They are just too sharp, and too dangerous, in my opinion, due to the many small children that could be hurt!!

Hope that helps! Fairs are awesome!! I also do a drawing, usually for a FREE cooking show, which everyone wins!! But, I don't just hand a drawing slip to everyone. I keep them out of sight, then give them to someone whenever I feel they are a solid lead. I just don't want to spend the time weeding out the ones that are definitely going nowhere.
When they do fill them out, I have them give them to me. When they leave, I then write on the slips any little "memory trigger" that will later help me when I call them later. After hours of a fair, you think you'll remember them, but trust me, you don't!! lol
These are things like....red-headed lady, older lady with 3 grandchildren with her, young bride-to-be, getting married next year, etc.
 
Thanks for the tips. I have a booth fair this month coming up. We only get one six foot table. I was planning on just putting out a few of the new items out.
 
I have two fairs in Sept. One has a theme of going green so I will be showcasing the bamboo items and the other theme is Team Spririt. What I am doing for that I have no idea LOL That one is a business expo in my town that the town council puts together for local businesses for free. We do not pay anything other than a raffle item. They even provide canopies for the outdoors :) and do all the advertising. I can do any team theme but being in New England I would probably be frowned upon if I did anything other than Red Sox, Bruins, or Celtics LOL I thought about Celtics when we had so many green items but now that most of them are being retired after this month that does not leave me much LOL Red Sox colors are Red and White and Patriots are Silver and Blue. Why can't New England do Cranberry and White, how much easier would that have been LOL I also do the drawing for free cooking show this way you only get people filling them out that really want a show anyways. But as you read everyone on this website, the key is in the followup :)
 
Patriots are Silver and Blue.

Use a blue table cloth and focus on the stainless products!
 
Fluffy215 said:
I have two fairs in Sept. One has a theme of going green so I will be showcasing the bamboo items and the other theme is Team Spririt. What I am doing for that I have no idea LOL That one is a business expo in my town that the town council puts together for local businesses for free. We do not pay anything other than a raffle item. They even provide canopies for the outdoors :) and do all the advertising. I can do any team theme but being in New England I would probably be frowned upon if I did anything other than Red Sox, Bruins, or Celtics LOL I thought about Celtics when we had so many green items but now that most of them are being retired after this month that does not leave me much LOL Red Sox colors are Red and White and Patriots are Silver and Blue. Why can't New England do Cranberry and White, how much easier would that have been LOL I also do the drawing for free cooking show this way you only get people filling them out that really want a show anyways. But as you read everyone on this website, the key is in the followup :)

You could also promote the game day recipes and theme shows. You're likely to meet a lot of sports fans who may be having people over to watch games.
 
Create height on your table and little mini-groupings. They will draw people to your table. I recently saw another consultant's display at an event. It was very flat (literally and figuratively); generated very little interest and you couldn't see what was on the table unless you were directly at it.

If you have the 3-tier stand, bring it (ask your director if you can borrow hers). If not, find other ways to creat a multi-level display (i.e. boxes under a sheet/tablecloth). Be imaginative and people will stop to look.
 
I agree w/creating height! I do this for my booths. I remember putting info on one of the threads about booth set-ups. I do a U-shape; put my crates stacked in the corners -more room for display; I try to cover everything we offer. I even include a demo area.

I find it is also helpful to be stationed next to different biz types, i.e. Signature Homestyles; At Home; etc. -I do not like being next to or across from Tastefully Simple or Tupperware! :grumpy:

I do have a booth coming up on the 6th for Day Care Providers, I'm still coming up w/an idea of letting me pamper them w/my biz. Anyone have ideas they'd love to share?! :confused:

:) Good Luck w/yours! :)
 
Two important tips: Keep it simple, and USE THE STARTER KIT! I do a fair every weekend, and used to bring a baker's rack, then 2 backer's racks - great way for bringing the kitchen feeling and sense of height, but way too much work for a daylong event. Now, I bring a single table, my starter kit and one simple thing to demo - 2 weeks ago it was QuickStir pitcher with fresh lemonade

4 small or 2 large lemons, 1 cup of sugar.
Ultimate Mandoline
Ice
Water
Tiny serving cups
Straws
Kitchen Shears to cut straws in half
Ultimate Mandoline with V blade

Cut lemons in half, pierce onto tines of food holder.
Remove lid from pitcher. Slice lemons right into pitcher. Stop with about 1/2 inch to go - when either just a little, or no fruit is left so you're not adding just pith and peel the last few slices - also, easier to get out of the UM.
Add 1 cup of sugar, fill to top with water and plunge about 10-12 times. Pour over small cups of ice, add a straw and serve.

Or, I've done APCS with "fat free apple pie" - using either sweet sprinkles or FSS cinnamon sugar.

Interest in my booth has gone up and it is SO much easier on me. Duplicatable!!

I use the old milk crate on its side and put about 1/3 of the starter kit items up on top, leave the tools out to show people or for them to play with.

Lately, everyone who sees it wants the Mix & Chop - I may have to order some to have on hand; they rarely want to place an order.
 
Thank you for the idea of the Patriots Blue and Silver. What a life saver this place has become :) Thank you so much :) You guys ROCK!!!!!
 
scottcooks said:
Two important tips: Keep it simple, and USE THE STARTER KIT! I do a fair every weekend, and used to bring a baker's rack, then 2 backer's racks - great way for bringing the kitchen feeling and sense of height, but way too much work for a daylong event. Now, I bring a single table, my starter kit and one simple thing to demo - 2 weeks ago it was QuickStir pitcher with fresh lemonade

4 small or 2 large lemons, 1 cup of sugar.
Ultimate Mandoline
Ice
Water
Tiny serving cups
Straws
Kitchen Shears to cut straws in half
Ultimate Mandoline with V blade

Cut lemons in half, pierce onto tines of food holder.
Remove lid from pitcher. Slice lemons right into pitcher. Stop with about 1/2 inch to go - when either just a little, or no fruit is left so you're not adding just pith and peel the last few slices - also, easier to get out of the UM.
Add 1 cup of sugar, fill to top with water and plunge about 10-12 times. Pour over small cups of ice, add a straw and serve.

Or, I've done APCS with "fat free apple pie" - using either sweet sprinkles or FSS cinnamon sugar.

Interest in my booth has gone up and it is SO much easier on me. Duplicatable!!

I use the old milk crate on its side and put about 1/3 of the starter kit items up on top, leave the tools out to show people or for them to play with.

Lately, everyone who sees it wants the Mix & Chop - I may have to order some to have on hand; they rarely want to place an order.

Scott,
Do you have drink ideas for a October fall show?
 

Frequently Asked Questions

What are some eye-catching display ideas for a September fair?

To create an eye-catching display, consider using vibrant tablecloths that reflect the fall season, such as deep oranges and browns. Incorporate seasonal decorations like pumpkins and leaves to attract attention. Use tiered stands to showcase products at different heights, and ensure your display is well-lit to highlight your items.

How can I effectively showcase Pampered Chef products at a fair?

To effectively showcase Pampered Chef products, set up a cooking demonstration area where you can prepare simple recipes using the products. This not only highlights their functionality but also engages attendees. Provide samples of the food you prepare to entice visitors to your booth and encourage them to make a purchase.

What promotional materials should I bring for a September fair?

Bring a variety of promotional materials, including brochures that detail your product offerings, business cards with your contact information, and flyers about any special promotions or discounts. Consider having a sign-up sheet for a newsletter or a raffle to collect leads and follow up with potential customers after the fair.

How can I create an inviting atmosphere at my booth?

Create an inviting atmosphere by ensuring your booth is clean and organized. Use comfortable seating for visitors to relax while they learn about your products. Play soft background music to create a pleasant ambiance, and be sure to greet everyone with a warm smile and friendly demeanor to make them feel welcome.

What types of interactive elements can I include in my display?

Include interactive elements such as a hands-on cooking station where visitors can try out products themselves. You could also set up a "spin the wheel" game with small prizes or discounts to encourage engagement. Additionally, consider offering mini cooking classes or workshops throughout the day to draw in crowds and showcase your expertise.

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