Show New Prods. at Current Shows?

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Discussion Overview

The thread explores various opinions on whether to showcase new products at current shows before their official release. Participants share their experiences and strategies regarding the timing and presentation of new items in relation to their existing bookings.

Discussion Character

  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant expresses concern about showing new products too early, noting past customer dissatisfaction when they couldn't purchase items that were demonstrated.
  • Another participant focuses on promoting current specials and suggests waiting until their February calendar is filled before introducing new products.
  • One participant mentions bringing mini catalogs after orders are placed to avoid overwhelming customers with new items.
  • A participant shares their experience of teasing new products, like a bar board/knife combo, to generate excitement without fully showcasing them.
  • Another participant reports positive feedback after showing new items at their recent show, indicating that guests appreciated the preview.
  • A consultant describes a strategy of teasing new products while limiting the number of mini catalogs available, which resulted in bookings from guests.
  • One participant mentions that they inform guests about upcoming products but do not emphasize them heavily, focusing instead on discontinuing items as a promotional strategy.
  • Another participant plans to introduce new products at their next show, having already secured multiple bookings for February and March.

Areas of Agreement / Disagreement

Views differ among participants regarding the timing and extent of showcasing new products, with no clear consensus emerging on the best approach.

Contextual Notes

Participants' experiences reflect a variety of strategies based on their individual booking situations and promotional goals, emphasizing the personal nature of their approaches.

Who May Find This Useful

Consultants looking for insights on how to manage the introduction of new products in relation to their current shows and bookings may find this discussion relevant.

c00p
c00p
Gold Member
Messages
1,262
I was just wondering what y'all thought about showing some of the new products at your current shows? I typically wait until right before the new season (like 1 week before) to show anything. But do you think it would be a good or bad idea to show now? I've had people in the past at shows where I've shown the new products get a little upset when they can't buy what I'm showing. :( So, that's why I'm concerned about showing the new stuff now. That's why I'm asking your opinion!!!
 
I tease them a bit with a few but right now I am focusing on the February special because I want to fill that month first! If you are satisfied with your February calendar then go ahead and promote for March!
 
Don't show or talk about anything unless your February calendar is how you want it to be. I want more shows for Feb so I am not saying or showing anything at my shows this weekend.
 
I usually just bring the mini catalogs at the end of February. I find it's best to give it to them after they order though. Otherwise, they just want everything that's new.
 
I think I am going to bring the bar board/ knife combo just to give a little tease. Then they can see the new spring color and get excited.
 
  • Thread starter
  • #6
Well, I ended up taking a few things to my show this am and I told them that I didn't know if I should show them or not....but everyone was glad I did and they were impressed too!!
 
A fellow Consultant had a show on Thursday. She ONLY took the pinch bowls, to "tease" them. She also took mini-catalogs, but purposely left them in her car. She told them that, although she has some mini catalogs, she is limited on how many she has right now; however, whoever booked a show that night would get one. Only 4 guests, but 2 booked.

Guess she might have a good idea, huh?

Paula
 
I mention that new products are coming out in March, but that's it. If someone books a show in March or April, I give them a host packet with the new catalogs, and they get to see them then. Otherwise, I just don't make a big deal about it. I try to promote the discontinuing items (get 'em now before they're gone) before trying to sell things we can't even sell yet. It's more of a booking tool to me than anything, so I'll probably talk about them more in my Feb. shows, but still won't bring anything.
 
I am going to show mine beginning at my next one on Feb 7th. I am fully booked for Feb and want to get started on March. I may not take the actual products but just take a mini-catalog to pass around. I did that at my show last night - I got 3 bookings! One for Feb, one for March and one has not decided yet.
 

Frequently Asked Questions

What are the benefits of showcasing new products at current shows?

Showcasing new products at current shows allows consultants to generate excitement and interest among guests. It provides an opportunity to demonstrate the latest features and benefits, encouraging attendees to make purchases. Additionally, it helps consultants stay relevant and informed about the latest offerings from Pampered Chef, enhancing their credibility.

How can I effectively introduce new products during a show?

To effectively introduce new products, start by highlighting their unique features and how they can solve common cooking challenges. Use engaging demonstrations to showcase the products in action, and share personal stories or testimonials about how you've used them. Encourage guests to ask questions and interact with the products to create a more immersive experience.

Are there any restrictions on which new products I can showcase at my shows?

Generally, there are no strict restrictions on showcasing new products, but it’s important to check with your Pampered Chef guidelines and ensure that the products are available for sale. Additionally, make sure to familiarize yourself with the product details and any promotional materials provided by Pampered Chef to effectively communicate their value.

How can I promote the new products before the show?

Promote new products before the show by utilizing social media, email newsletters, and personal invitations to your guests. Share sneak peeks or teasers of the new items, and highlight any special promotions or discounts that may be available. Creating buzz around the new products can increase attendance and interest at your show.

What should I do if guests show little interest in the new products?

If guests show little interest in the new products, try to engage them by asking questions about their cooking habits and preferences. Tailor your presentation to address their needs and demonstrate how the new products can enhance their cooking experience. Additionally, consider offering incentives, such as discounts or giveaways, to encourage purchases and spark interest.

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