Recap: Disappointing Results from Local Women's College Shopping Night Event

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Discussion Overview

The thread discusses experiences from a local women's college Shopping Night event, where vendors, including Pampered Chef consultants, reported disappointing attendance and sales outcomes. Participants share their personal experiences and reflections on the potential long-term benefits of bookings obtained from such events.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant shared that despite the low turnout of 10-15 people, they managed to secure one booking, which they viewed as a positive outcome amidst disappointing sales.
  • Another participant noted that vendor booths can be unpredictable, describing them as "hit or miss."
  • One participant recounted a previous experience where a low-attended fair led to multiple successful bookings, emphasizing the potential for future business from a single booking.
  • Several participants expressed optimism about the potential of the booking to lead to more business, highlighting the importance of networking with new groups of people.
  • One participant mentioned the advantage of not having to pay for their table, suggesting a positive aspect of participating in the event despite the low sales.
  • Another participant reiterated that the one booking could have significant long-term benefits, even if immediate sales were disappointing.

Areas of Agreement / Disagreement

Participants generally agree that while the event's attendance and sales were disappointing, securing a booking is viewed as a positive outcome with potential for future business. There is no clear consensus on the effectiveness of such events overall, as experiences vary.

Contextual Notes

The discussion reflects personal experiences from a specific event and does not imply broader conclusions about vendor events or sales strategies.

Who May Find This Useful

Consultants who have participated in similar vendor events or are considering attending such events may find the shared experiences and reflections relevant.

redsoxgirl
redsoxgirl
Messages
1,484
Last night, a local women's college help a Shopping Night with 10 or so vendors. They sent emails to their entire student body, listed it on local cable access and in the local papers and all of the vendors emailed their customers also.

I think 10-15 people showed up and none of us had very good luck with sales. I sold $5 worth of stuff and got one booking (that was the good part), but it was just such a disappointment!
 
That bites! I really do believe that booths are so hit or miss!
 
You never know where that one booking might lead though. I had a fair that I did one time like that. I had two bookings out of it. From those two bookings, I've had:

Booking 1 - $300 show. From that, I met a host who has had two $1000 shows, a $300 catty show & three bookings from hers that were each $850. I'm still in that circle & they all love me! :)

Booking 2 - $500 show. From that, I met my new friend that's considering PC. She's hosted 3 $600 shows + 1 $1000 show. I also had another $300 show & will be doing a PC shower next month. I had two more $500 cooking shows from the original.

Keep your chin up & remember that one booking could be a whole lotta business. :D
 
  • Thread starter
  • #4
Luckily I didn't have to pay for my table!

I am really hoping the booking gets me some good business - it's a whole new group of people, so that's good!
 
redsoxgirl said:
Luckily I didn't have to pay for my table!

I am really hoping the booking gets me some good business - it's a whole new group of people, so that's good!
Click to expand...
There's always a plus side! And you did good getting one booking out of 10-15 people. That's pretty good odds.
 
Like everyone has said.... in the long run that one booking has a lot more potential for your buisness than if you had sold a couple hundred dollars. But I know it is dissappointing
 
Glad to hear that you got a booking! Sounds VERY slow...you did well in that case!

Good luck with the booking, you never know what will come out of that "line" of people!
 
redsoxgirl said:
Luckily I didn't have to pay for my table!

I am really hoping the booking gets me some good business - it's a whole new group of people, so that's good!
Click to expand...


AND now people at the college know your name. Maybe if they have one of these again (and figure out how to get more people there), they have you back.
 

Frequently Asked Questions

What were the main reasons for the disappointing results at the shopping night event?

The disappointing results can be attributed to several factors, including low attendance, lack of effective marketing, and competition from other events happening simultaneously. Additionally, the timing of the event may not have aligned well with the target audience's availability.

How can we improve attendance for future events?

To improve attendance, it's essential to enhance marketing efforts through social media, local community boards, and partnerships with relevant organizations. Offering incentives such as discounts, giveaways, or exclusive products can also attract more attendees.

What feedback did attendees provide regarding the event?

Attendees expressed that they were unaware of the event until the last minute and felt that the offerings did not cater to their interests. Some suggested that more interactive activities or demonstrations could have made the event more engaging.

What strategies can be implemented to better engage potential customers at future events?

Future events can benefit from interactive cooking demonstrations, hands-on product testing, and personalized consultations. Engaging attendees through contests or live social media interactions can also create a more dynamic atmosphere that encourages participation.

How should we evaluate the success of future shopping events?

Success can be evaluated through various metrics, including attendance numbers, sales generated, customer feedback, and social media engagement. Setting specific goals prior to the event and analyzing these metrics post-event will provide insights into what worked and what needs improvement.

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