Need Inspiration for Your Local Ad in the Pennysaver?

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Discussion Overview

The thread centers around seeking and sharing inspiration for local advertisements in publications like the Pennysaver. Participants discuss tools available for creating ads, share personal experiences with different advertising methods, and clarify the limitations regarding ad placements.

Discussion Character

  • Anecdotal
  • Exploratory
  • Opinion-based

Main Points Raised

  • One participant expresses a need for sample ads for local papers due to a lack of creativity.
  • Another participant mentions an ad generator offered by Merrill that creates approved ads for a fee, noting its usefulness.
  • One participant shares a positive experience using the ad generator, stating it has worked well for them.
  • Several participants inquire about the benefits of the ad generator and its application for print versus online ads.
  • One participant reports limited success with newspaper ads but mentions better results with ads in school programs and local directories.
  • Another participant shares a recent positive experience contacting a local Pennysaver for advertising opportunities.
  • One participant highlights the restrictions on ad placements, particularly regarding online versions of publications.

Areas of Agreement / Disagreement

Views differ regarding the effectiveness of newspaper ads, with some participants sharing success stories while others report limited results. There is no clear consensus on the overall effectiveness of the ad generator.

Contextual Notes

Participants are primarily discussing their personal experiences with advertising tools and methods within the context of local publications, specifically focusing on the Pennysaver and similar outlets.

Who May Find This Useful

Consultants looking for creative ideas and tools for local advertising may find the shared experiences and resources beneficial.

P
PamperedChefLayla
Gold Member
Messages
332
Does anybody have any sample ad's they have placed in local papers? I am at a loss for words & creativity this morning.
 
Merrill has an ad generator that creates HO-approved ads for our use. It's a couple of bucks to get access to it, but you can create LOTS of ads and download them, then let it expire.
 
I did that, and it works great! I'm going to be using the Yellow-Pages ad for my local paper next month myself.
(Funny thing is, my ad generate has YET to expire..and I got it 3 months ago! Not knocking it mind you, and no, they aren't billing me.)
 
So wait. That is what the ad generator is? I couldn't find an explanation of it anywhere on Merril. I was trying to figure out how a website add generator would benefit us if we couldn't post it anywhere.
 
Has anyone had success with ads in newspapers?
 
amyscookinggear said:
So wait. That is what the ad generator is? I couldn't find an explanation of it anywhere on Merril. I was trying to figure out how a website add generator would benefit us if we couldn't post it anywhere.
Click to expand...

Yes that is what the add generator is for. Print adds or to use for ourselves in flyers etc...

No I never had success with newspaper adds but had limited success with adds in school programs / local business directories etc...
 
  • Thread starter
  • #7
chefann said:
Merrill has an ad generator that creates HO-approved ads for our use. It's a couple of bucks to get access to it, but you can create LOTS of ads and download them, then let it expire.
Click to expand...

Great Thanks. Iwill have to look for that when I get home. I love this board it is so helpful
 
I just contacted our penny saver after reading this omg only 46.50 and it runs in like 4 different counties around us
 
There are limits to where we can place ads - they're covered in the Policies. Generally, school/dance/gymnastics programs are fine, as are most local newspapers and pennysaver type publications.
 
main thing is that they do not also list you in an online-version of the publication. So if you have a paper that runs the print ad AND an online version of the ad- you can't be in the online version. Check the policies to be sure specifically.
 

Frequently Asked Questions

What are some effective themes for my local ad in the Pennysaver?

Consider themes that resonate with your audience, such as seasonal cooking tips, holiday meal prep, or quick weeknight recipes. Highlighting specific products that align with these themes can also draw attention.

How can I make my ad visually appealing?

Use high-quality images of Pampered Chef products in action, such as food being prepared or served. Incorporate bright colors and clear fonts to make your ad stand out. Including a personal touch, like a photo of yourself, can also create a connection with potential customers.

What kind of promotions should I include in my ad?

Consider offering limited-time discounts, bundle deals, or free shipping on orders over a certain amount. You could also promote a special event, such as a cooking demonstration or a Pampered Chef party, to encourage engagement.

How often should I run ads in the Pennysaver?

Running ads monthly or bi-monthly can keep your business top-of-mind for local customers. However, consider timing your ads around holidays or special events when people are more likely to be cooking and entertaining.

What should I include in the text of my ad?

Make sure to include a catchy headline, a brief description of your offerings, and a call to action, such as "Contact me to place an order!" or "Join my next cooking class!" Additionally, include your contact information and social media handles for easy access.

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