Just Clicked on the Summer Marketing Guide...and the August Host

Click For Summary

Discussion Overview

The thread discusses the recent updates in the Summer Marketing Guide, particularly focusing on the August host specials and the additional incentives for July. Participants share their excitement about the cookware offerings and the increased host rewards, while also reflecting on past experiences with booking challenges in July.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant expresses excitement about the August host specials featuring cookware.
  • Another participant notes that July offers extra free products, enhancing the host rewards significantly.
  • Several participants share their experiences with past July bookings, indicating that last year was particularly challenging.
  • One participant mentions a successful $1300 party and considers re-booking for August due to the cookware interest.
  • Another participant reflects on the company's strategy to increase incentives in July, suggesting it may help improve bookings compared to last year.
  • Some participants inquire about strategies to boost July bookings, seeking insights from others who had successful months in the past.

Areas of Agreement / Disagreement

Views differ regarding the effectiveness of the July incentives, with some participants expressing optimism about the changes while others recall difficulties from previous years. No clear consensus emerges on specific strategies to improve July bookings.

Contextual Notes

Participants share personal experiences and observations related to booking challenges and successes in July, reflecting on how changes in host incentives may impact their business practices.

Who May Find This Useful

Consultants looking for insights on booking strategies and promotional opportunities for July and August may find the discussion relevant.

baychef
Silver Member
Messages
2,833
Just clicked on the Summer Marketing Guide...and the August host specials are posted...COOKWARE!!!:D
 
and July is extra FREE
 
That July one is even better than usual with the extra free! How cool is THIS.... hosts get $100 MORE from the $500-$900 level (WOW - a $500 show host gets $190!!) and $1000 hosts get $200 more, so $415!! AWESOME!!
 
I have a potential host who wants cookware, but I want her to book now. I know, gotta pump up the booking benefit.....I could just pretend that I didn't see this, but then she'd be pretty po'd when she found out about August. Hmmm............
 
  • Thread starter
  • #5
I just had a host do a $1300 party and she wanted the 12" Family style skillet with lid so I know I can see if she may be interested in re-booking for that month :D!!
 
I think they went for the extra money in July because last year the company struggled in July. I'm VERY EXCITED for both and I hope my contacts are too! I can't wait to make calls! (and for me to say that with phone-phobia, I must be excited!)
 
  • Thread starter
  • #7
Melissa78 said:
I think they went for the extra money in July because last year the company struggled in July. I'm VERY EXCITED for both and I hope my contacts are too! I can't wait to make calls! (and for me to say that with phone-phobia, I must be excited!)

Last July was a very tough month to book people! I am so hoping that this will help.
 
baychef said:
Last July was a very tough month to book people! I am so hoping that this will help.

So any ideas from this fabulous group on how we can try to change this July so that its not like the last? Any rockstars that had a fabulous July last year that has some insight as to what they found worked well???
 
Melissa78 said:
So any ideas from this fabulous group on how we can try to change this July so that its not like the last? Any rockstars that had a fabulous July last year that has some insight as to what they found worked well???

The past few years (not counting last year) I had amazing months in July - surpassed only by November...but it was because they had the 50% more in free product. Last year, they decided to do the 50% more in Free product in August instead of July, and I ended up with 3 shows, and $1600 in sales for July.
For my July, the key I believe is the MORE FREE PRODUCT! I already have 3 shows booked (2 are Bridal Showers), so as soon as I finish booking June, I'm going to start promoting the snot out of the more free product. It's even BETTER than 50% more!
 

Frequently Asked Questions

What is the Summer Marketing Guide?

The Summer Marketing Guide is a resource provided by Pampered Chef that outlines promotional strategies, product highlights, and marketing materials to help consultants effectively engage with their customers during the summer months.

How can I use the August Host special to my advantage?

The August Host special can be leveraged to encourage more bookings by highlighting exclusive offers or discounts available to hosts during that month. This can motivate potential hosts to schedule parties and take advantage of the benefits.

Are there specific products featured in the August Host special?

Yes, the August Host special typically includes select products that are available at a discount or for free when hosts reach certain sales thresholds. Check the Summer Marketing Guide for detailed information on which products are included.

How do I access the Summer Marketing Guide?

The Summer Marketing Guide can be accessed through the Pampered Chef consultant portal. You may need to log in with your consultant credentials to view and download the guide.

What strategies can I implement from the Summer Marketing Guide?

The Summer Marketing Guide offers various strategies, including social media tips, email marketing templates, and party theme ideas. Implementing these strategies can help increase engagement and sales during the summer season.

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