Is Collecting Birthdays Effective for Customer Discounts?

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Discussion Overview

The thread explores the practice of collecting customers' birthdays for the purpose of offering discounts and sending birthday greetings. Participants share their experiences and thoughts on the effectiveness of this approach in fostering customer relationships and driving sales.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shares that they ask for customers' birthdays during door prize slips and send postcards with a 10% discount for the birthday month, noting a positive response with 3-4 orders per month.
  • Another participant mentions using BirthdayAlarm.com to collect birthdays, reporting an 80% response rate and sending birthday greetings with discounts, although they have not tried it themselves.
  • Several users express interest in the idea but have not implemented it, citing concerns about keeping track of the information.
  • One participant shares their experience of using a wish list to collect important dates, which has been well-received by customers.
  • Another participant discusses using Birthday Alarm for reminders and sending birthday greetings, highlighting the ease of the service.
  • Some participants express hesitation about asking for birthdays, feeling it adds to their workload or is difficult to manage.
  • One participant recalls receiving birthday discounts from another direct sales party, indicating that such practices can create lasting impressions.

Areas of Agreement / Disagreement

Views differ on the effectiveness and practicality of collecting birthdays for discounts. While some participants share successful experiences, others express uncertainty or reluctance to adopt the practice.

Contextual Notes

The discussion reflects a range of personal experiences and opinions among Pampered Chef consultants regarding customer engagement strategies related to birthdays.

Who May Find This Useful

Consultants interested in customer relationship strategies and those exploring ways to enhance engagement through personalized marketing may find this discussion relevant.

redsoxgirl
redsoxgirl
Messages
1,484
Do you ask customers/hosts for their birthday?

If yes, what do you do with the info?
Send a birthday card and discount for their birthday month??

Does this work for orders if that's why you do it?
 
I haven't... so far. I'm interested to see if others do though... great questions!
 
I don't either...
 
No, although yesterday, I had the bright idea that I should ask my recruits for their B-days, so that I can get them a little something. (I was listening to a training CD that was saying to treat your team like family).
 
I do ask for their birthday. When they are filling out the door prize slip, I tell them the date section is not today's date it is the date of their birthday.

I then let them know they are going to become part of my birthday club, which means they will receive a postcard in the mail from the month of their birthday entitling them to 10% off of any order they place that month.

I send out postcards that I had printed through Vista Print. I typically receive 3-4 orders per month since I started this.
 
  • Thread starter
  • #6
Anyone else?Anyone else do this?

Anyone have a postcard, card and/or wording they can share?
 
On the CD I got from NC (has all the workshops from NC in MP3 format on one CD), I think it's the Customer Care one, the speaker says she used BirthdayAlarm.com to send an email to all her guests to ask for their birthdays. She said she got a response rate around 80% within 3 days. She then sends them a note in their birthday month. I'm not in a spot where I can get to the CD to listen to the exact words, but she wishes the recipient a happy birthday and lets them know they can get 10% off any order that month.

Haven't tried it myself, but thought I'd put it out there :)
 
I have a customer/host wish list i put in my lapboards and i tell them they are free to write what they gotta have/love to buy and if they put their important dates birthday/anns. I can pass this on to their hubbys and they love it cause what woman wouldn't wanna get a pc surprise and they always include their spouse name and contact and i have had great success with getting them to the hubbys and they are greatful.... hope that helps you.
 
I don't ask at my shows because I can't imagine trying to keep track of everything. However, I did sign up with birthdayalarm.com. They give you a link for your friends to use to enter their birthdays. When someone signs up for my newsletter, I invited them to enter their birthday. There's also a place on my website that gives people the link. Birthday Alarm emails me the first notice of their birthday a week before. The second I get the day before. At that point I email the person a birthday greeting and offer them 10% off anything they order for the next month. It makes people feel special, and it doesn't cost me much. BTW, Birthday Alarm is free. :)
 
One of my downline got me started doing this. I ask for it on door prize slips and put it in P3, but never really did anything with it. She introduced me to Birthday Alarm, Greeting Cards and Reminders and I use that for sending cards with a 10% off in their birthday month. It reminds you via email so you don't have to try to remember it. Plus you can send them a card via the same site.
I just sent a customer care email requesting they imput their birthday....not a bad response so far.
 
I do not ask. That would just be one more thing for me to remember to do!:D
 
jrstephens said:
I do not ask. That would just be one more thing for me to remember to do!:D
Click to expand...
LOL - that's how I feel too!

I have a hard enough time remembering friends and family B-days.....and those are written on my calendar!:rolleyes: :o
 
I like the idea of the 10% off on their birthday month. I just don't know how well I'd be able to keep up with the information.
 
i hosted another direct sales party when i was in high school & to this day i still receive a card & a 10% off coupon.

which reminds me to check my mail. my birthday is on monday. ;)

ofcourse i didnt even think to do the same thing for my hosts.
 
dymplz8 said:
I like the idea of the 10% off on their birthday month. I just don't know how well I'd be able to keep up with the information.
Click to expand...


I don't. I get email reminders a week before and the day before, so I don't have to remember the dates. In my Happy Birthday! email, I tell them they need to remind me of their birth date in order to receive the discount.
 

Frequently Asked Questions

Is collecting birthdays from customers a good strategy for offering discounts?

Yes, collecting birthdays can be an effective strategy for offering discounts. It allows you to personalize your marketing efforts and create a special connection with your customers. By providing a birthday discount, you can encourage repeat purchases and enhance customer loyalty.

How can I collect birthdays from my customers?

You can collect birthdays through various methods, such as during the checkout process, through customer surveys, or by offering a sign-up incentive on your website or social media. Make sure to communicate the benefits of providing their birthday information, such as exclusive discounts or special offers.

What type of discounts should I offer for birthdays?

Consider offering a percentage off their next purchase, a fixed dollar amount discount, or a free gift with their order. Tailoring the discount to the value of your products and your profit margins can help ensure that it is both appealing to customers and sustainable for your business.

How do I ensure customers feel valued when I offer birthday discounts?

To make customers feel valued, personalize your communication by sending a birthday greeting along with the discount offer. You can also include a handwritten note or a small gift with their order during their birthday month to enhance the personal touch and strengthen the relationship.

Are there any potential downsides to collecting birthdays for discounts?

One potential downside is the risk of privacy concerns; customers may be hesitant to share personal information. It's important to assure them that their information will be kept confidential and used solely for promotional purposes. Additionally, managing and tracking birthday discounts can require extra effort, so ensure you have a system in place to handle this effectively.

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