How Successful Are Registries for You?

[heat123]

Since we've started offering online Registries, how many have you had that were actually succesful?
I've had 0 and was wondering how you are getting them if at all and how are they successful?

 

[cathyskitchen]

I've had 2 registries, and both had over $500 in orders, plus the bride's order afterwards. It takes a lot of effort to help the bride promote it, but if they're a big fan of PC, they'll make sure everyone knows they want their PC stuff! The best thing I did was have the brides come to my house and see all the stuff (just like they can do at Macy's, BBB, etc.), and I keyed everything in for them. They loved the personal service - I even served wine and snacks, and mom joined the bride for a fun experience. This is how I offer the wedding registry service, so that I can make sure they follow through. Setting appointments and signing them up yourself is key, I think. JMO!

 

[riggs62]

I've had 2 registries, and both had over $500 in orders, plus the bride's order afterwards. It takes a lot of effort to help the bride promote it, but if they're a big fan of PC, they'll make sure everyone knows they want their PC stuff! The best thing I did was have the brides come to my house and see all the stuff (just like they can do at Macy's, BBB, etc.), and I keyed everything in for them. They loved the personal service - I even served wine and snacks, and mom joined the bride for a fun experience. This is how I offer the wedding registry service, so that I can make sure they follow through. Setting appointments and signing them up yourself is key, I think. JMO!

Wow! great idea! I have a bridal fair coming up in April. I'll be sure to offer this.

 

[sarahlegare]

Cathy~Great idea!!

 

[vwpamperedchef]

I ve done bridal events, and I have gotten about 15 registries last year. NONE of them have ANY activity, and I have done follow ups many times. I think people just sign up to get something FREE and they dont realize what they are doing.........kinda sucks for me in the end.

 

[letscook04]

Zero for me!!

 

[straitfan]

I've only had one that actually generated any orders. BUT I have had 2 very successful Bridal Showers, and we used the registry as sort of a "jumping off place" and people did browse it, but then I directed them "away" from the registry to actually place their order to save on the direct shipping costs.

 

[crystalscookingnow]

I marked one because I've only had one couple's recipe have enough sales to generate rewards. I have had more than 1 registry though that's generated sales.

 

[Bren706]

Zero!!!! In the year that I have been with PC, I have only had 2 registries. One last year, which generated a $40 sale, and a current one that has not generated a thing yet, but the couple are not getting married until September of this year.

 

[heat123]

Glad to know it's not just me doing something wrong!

Cathy great idea, now only if I can get a regisrty going in the first place! lol

Do you do Bridal fairs or just talk about them at shows?

 

[ChefBeckyD]

I've had several - only one though that has generated any sales....and that is because the bride keeps going on and ordering things herself...... Over the course of several months, she has ordered about $350 in products, and
will probably keep ordering. She hasn't cashed in on her rewards yet - the wedding isn't until late this year.

 

[wadesgirl]

Registries are hard in my opinion. People are so used to places like Macy's, Target, BB&B that I think doing something like PC online makes them nervous. But it's all how you promote it. I like Kathy's idea, in fact I may use it for bridal showers as needed. What bride wouldn't love to actually see the products first before deciding to put them on her wish list (the whole reason I registered in store instead of online when I got marriend). May give her more ideas to put on her wish list.

 

[Christ Follower]

I have my first and only registry going on right now. So far just one order for $111 but it's money that I didn't have to work for. The wedding is next month so hopefully I'll see a few more orders on there before the end of it.