How did sending a newsletter at 2 am result in $38 in new orders?

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SUMMARY

The discussion highlights the successful launch of a newsletter using Tasty Tidbits (TT) at 2 am, resulting in $38 in new orders from two customers. The user faced challenges in customizing images and links for Canadian specials but received significant assistance from Joy, which streamlined the process. The positive feedback on the newsletter's design and effectiveness underscores the value of using TT for marketing efforts, particularly during weekends when customer engagement may vary.

PREREQUISITES
  • Understanding of email marketing strategies
  • Familiarity with Tasty Tidbits newsletter service
  • Basic knowledge of image editing for promotional content
  • Experience with customer engagement metrics
NEXT STEPS
  • Explore advanced features of Tasty Tidbits for newsletter customization
  • Learn about effective email marketing timing and its impact on sales
  • Research best practices for designing visually appealing newsletters
  • Investigate customer feedback mechanisms to enhance newsletter effectiveness
USEFUL FOR

This discussion is beneficial for marketers, small business owners, and anyone involved in email marketing who seeks to optimize their newsletter strategies and improve customer engagement through effective design and timing.

kcjodih
kcjodih
Gold Member
Messages
3,391
I wanted to thank you here instead of by email so everyone can see how awesome you are. After AT LEAST 1/2 dozen (more like a dozen) emails back and forth last night I FINALLY got my first TT newsletter sent out about 2 am. AND I got two weborders already today! Both from the outlet and one of the customers I don't even know so I'm thinking my newsletter was shared :)
They weren't huge ($22.50 and $16.00) but that's still $38 in orders I didn't have before I sent it AND it's the weekend where people are busy and don't always read their emails regularly so I'm thrilled.
 
Isn't Tasty Tidbits the Best?! I would be lost if it weren't for Joy's amazing flair!!!
 
  • Thread starter
  • #3
pampered.chris said:
Isn't Tasty Tidbits the Best?! I would be lost if it weren't for Joy's amazing flair!!!
Click to expand...

It certainly is! I had problems because I had to change alot of the pics to the Canadian Specials for both months, the outlet pics, and remove some going going gone pics. I also had to change the links since it would open to the US specials instead of ours but couldn't get the recruiting special pic changed to ours - different prices (pdf to html - or something like that so Joy says LOL) so she was a ton of help going back and forth and finally emailing me MY Canadian recruiting pic for me to paste in and voila I was done.

Hopefully next month it will be easier but it was STILL so worth it instead of trying to find a recipe myself, format and make it look 'purty' which was NEVER as purty as hers is and then still put in pics and info.

Thanks again Joy!!
 
I love TT too!!
Thanks Joy
 
I just got a sample newsletter this morning. I was starting to look into it. I think it is definately worth it!
 
I want to thank you as well!!!! I get great comments about the newsletter. I LOVE your service!!!! Thanks for a GREAT Job!!!!
 
I'm glad we finally found a solution for you. I wish I were able to offer you a more personalized version but I'm stretched pretty thin on the design side right now :(
 

Frequently Asked Questions

What was the purpose of sending the newsletter at 2 am?

The newsletter was sent at 2 am to reach customers during a time when they might be more relaxed and receptive to browsing and shopping online. This timing can help catch the attention of night owls or those who check their emails before going to bed.

How did the timing of the newsletter impact customer engagement?

Sending the newsletter at an unconventional hour can create a sense of urgency and exclusivity. Customers may feel that they are receiving special information that others are not, prompting them to open the email and act on it quickly.

What kind of content was included in the newsletter?

The newsletter likely featured enticing promotions, new product announcements, or limited-time offers that encouraged immediate purchases. Engaging visuals and clear calls to action would also have contributed to its effectiveness.

How can sending a newsletter at odd hours benefit direct sales?

Sending newsletters at odd hours can differentiate a brand from competitors, leading to increased visibility. It can also align with customers' unique schedules, allowing them to engage with the content when they have time to consider purchases.

What strategies can be used to replicate this success in future newsletters?

To replicate this success, consider experimenting with different sending times, personalizing content for specific customer segments, and including compelling offers. Monitoring engagement metrics will help identify what works best for your audience.

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