lauraP2000
- 114
How Can We Attract Men to a Mothers' Day Shopping Show?
- Thread starter lauraP2000
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Discussion Overview
The thread explores various ideas and personal experiences related to attracting men to a Mother's Day shopping show. Participants share insights on how to engage male attendees and their past experiences with similar events.
Discussion Character
- Anecdotal
- Opinion-based
- Exploratory
Main Points Raised
- One participant theorizes that men buy items only when they have a specific need, suggesting a men-only shopping show to spark interest.
- Another participant shares a positive experience from a couples show, noting that men were actively engaged in the kitchen while women socialized.
- One participant mentions that men showed more interest in tools during a show, highlighting their tendency to ask questions about products.
- Another participant suggests incorporating competitions, as men enjoy competitive activities, and shares a successful event where men participated in cooking challenges.
- One participant recalls a pre-Mother's Day party organized by her husband, where men enjoyed cooking and engaging with products.
- Another participant notes that many men enjoy attending home parties and often make significant purchases.
- One participant suggests that a car-themed event might attract more male attendees, based on their interest in cars.
- Another participant recounts a past show where one male attendee was highly engaged and ended up booking a show himself.
Areas of Agreement / Disagreement
Views differ on the best strategies to attract men to these events, with no clear consensus emerging on a single effective approach.
Contextual Notes
Participants share personal experiences from various shows, indicating that engagement levels may vary based on the format and activities included in the events.
Who May Find This Useful
Consultants looking to enhance male participation in their events may find these shared experiences and ideas relevant.
naekelsey
Gold Member
- 726
I once did a couples show and the turn out was Wonderful!! You may be surprised that ALL the women stayed in the living room talking while ALL the guys were in the kitchen trying out the tool and helping me make the recipes!! The show closed with a high total, can't remember what it is at this moment...
Also did a show last month where 2 men showed, also 13 women, and the men were more interested in the tools. Let me tell you with 13 women, alot of talking was going on but the 2 men had more questions and comments about the tools. (the 2 men there were the ones who did the cooking in the house)
I would just tell your hosts to put on the invites that men are also welcome to show up!! Maybe do an drawing for the men, the ones who show up..
Also did a show last month where 2 men showed, also 13 women, and the men were more interested in the tools. Let me tell you with 13 women, alot of talking was going on but the 2 men had more questions and comments about the tools. (the 2 men there were the ones who did the cooking in the house)
I would just tell your hosts to put on the invites that men are also welcome to show up!! Maybe do an drawing for the men, the ones who show up..
S
sarahmarie
do a competition! men love that! you could do it as men only or men and women. I had all the ingredients measured out with all the tools they needed. The girls had to make the cherry/apple tart and the men had to make the chocolate pecan one. it was a blast. i had someone judge on appearance, taste, and cleanliness of workspace. the men were washing dishes as they went! everything was clean by the time the thing went in the oven! it was a huge hit!
men are suckers for tools. watch a man go into home depot and buy tools he "may" use someday. he bought them because they were cool. same with this. you have to show them the cool gaget-y stuff. he wont care about the stoneware or the tart pans, but sell him the DuPONT name on the cookware, the knives (forged of course), and all the little gagets. men LOVE the APCS for some reason. that was my brother's one request for his wedding shower (i wasn't even selling at the time!!!)
good luck!
men are suckers for tools. watch a man go into home depot and buy tools he "may" use someday. he bought them because they were cool. same with this. you have to show them the cool gaget-y stuff. he wont care about the stoneware or the tart pans, but sell him the DuPONT name on the cookware, the knives (forged of course), and all the little gagets. men LOVE the APCS for some reason. that was my brother's one request for his wedding shower (i wasn't even selling at the time!!!)
good luck!
naekelsey
Gold Member
- 726
mommyhugz1978
Gold Member
- 3,695
pchefkristin
- 376
My husband always does a Pre Mothers Day party with his pals. It is always a great time. Last year the men brought their sons with them, and we did a few races. The APCS was a hit and was a timed event. Each "team" participated doing one apple each for a total of five apples per team. We used the microwave to make the moms apple crisp with it all. It was yummy!
Also we made the Pizza Twist and some beer bread and dips.
I passed the 50 squares chart at $2 a square, and drew a $100 shopping spree as well! It was a blast.. and truly, men love the products. Make sure you pass out plenty of catalogs before hand so that wives, and mothers can make out their wish lists!
Also we made the Pizza Twist and some beer bread and dips.
I passed the 50 squares chart at $2 a square, and drew a $100 shopping spree as well! It was a blast.. and truly, men love the products. Make sure you pass out plenty of catalogs before hand so that wives, and mothers can make out their wish lists!
rennea
Gold Member
- 3,662
momofthree
- 27
I've had one guy attend a cooking show before. At this particular show there were about eight girls and the one guy. He was extremely interested, bought the most out of everyone there, and booked a show! I haven't done his show yet, but I can't wait. I'm sure it will be a hit! My husband loves our products too. He advertises them to our friends as much as I do.
Frequently Asked Questions
What strategies can we use to promote a Mother's Day shopping show to men?
To attract men to a Mother's Day shopping show, consider using targeted marketing strategies such as social media ads that highlight gift ideas specifically for mothers. Create engaging content that showcases the benefits of the products for their mothers, partners, or wives. Additionally, you can utilize email campaigns that emphasize the importance of thoughtful gifting and how easy it is to shop at the event.
Should we include products that appeal specifically to men?
Yes, including products that appeal to men can help draw them in. Highlighting items that can be used for family gatherings, cooking, or grilling can attract men who want to contribute to the Mother's Day celebration. Consider showcasing tools that simplify cooking or entertaining, which can resonate with their interests.
How can we create an inviting atmosphere for men at the show?
Creating an inviting atmosphere involves setting up a comfortable space where men feel welcome. Consider having a designated area for men to relax, perhaps with refreshments or a lounge area. You can also incorporate interactive demonstrations that engage them, such as cooking tips or product showcases that highlight ease of use and practicality.
What role can social media play in attracting men to the event?
Social media is a powerful tool for attracting men to your Mother's Day shopping show. Use platforms like Facebook and Instagram to share engaging posts, videos, and stories that highlight gift ideas and the benefits of attending the show. Encourage attendees to tag their partners or friends in posts, creating a buzz and increasing visibility among male audiences.
Can we offer incentives to encourage men to attend?
Absolutely! Offering incentives can be a great way to encourage men to attend. Consider providing special discounts for purchases made at the show, or hosting a raffle for a popular item that appeals to men. You could also offer a small gift or a free cooking class entry with each purchase, making it more enticing for them to participate.
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