How can I utilize a hair salon to boost my business sales?

Click For Summary

Discussion Overview

The thread explores various strategies for utilizing hair salons as a venue to promote Pampered Chef products and services. Participants share their personal experiences and ideas for setting up displays, engaging with salon owners, and attracting new customers.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, plans to place brownies, catalogs, and order forms in a hair salon to attract new customers and bookings.
  • Another participant suggests bringing coffee or lattes to accompany the display.
  • Several users mention the importance of including business cards and napkins with the food items.
  • One participant shares their experience of creating a display with brownies, a SALE! coupon, and business cards, expressing hope for new leads.
  • Another participant expresses enthusiasm for the idea but admits needing the courage to approach businesses.
  • One participant shares details about the coupon they used, which offered a special for hosting a show.

Areas of Agreement / Disagreement

Participants generally agree on the concept of using food displays to engage potential customers, but there is no clear consensus on the best practices for approaching businesses or what to include in the displays.

Contextual Notes

Participants share their personal experiences and ideas, reflecting a variety of approaches to promoting their businesses through local salons.

Who May Find This Useful

Consultants looking for creative ways to expand their customer base and engage with local businesses may find the shared experiences and ideas beneficial.

AlowayFamily
AlowayFamily
Gold Member
Messages
539
I am planning to place a large bar pan of brownies, catalogs and order forms in my hair stylists salon. I will drop it off and come back the next day or so to collect the orders.

I haven't done this before, and my goal for doing it is to get new customers into my circle, and hopefully bookings! I plan to try this with other businesses as well, so I would like it to be as user-friendly as possible.

Does anyone have recomendations on other things I should include with the display? Or a better way to do this sort of thing?
 
I was thinking of doing the same thing. Did you ask them ahead of time?maybe you can bring coffee or latte in the carafe.
 
Sounds great - don't forget the OOFs.
 
  • Thread starter
  • #4
irishpamperedchef said:
I was thinking of doing the same thing. Did you ask them ahead of time?maybe you can bring coffee or latte in the carafe.
Click to expand...

Yes, I called my stylist and she said bring the food! I definitely plan to call ahead and ask before I drop off anywhere I go.

I was thinking of using my plastic easel that holds an 8 1/2 x 11 peice of paper to advertise the "show". The space will be limited where I can place the food, so I don't want to bring too much.

Should I supply napkins for the brownies?
 
yes I would supply napkins
 
Don't forget to leave some biz cards too.
 
  • Thread starter
  • #7
I placed the brownies yesterday and I wanted to share what I did. With some ideas from my director, I created (what I think) is a great little display.

I put brownies wrapped in serran wrap in a plastic bag. Then, in the plastic bag, I put a SALE! coupon for hosting a show in May and stapled my business card to it. Then I tied the bag with a ribbon and placed all the brownies on my round woven tray. I gave them catalogs, oof, guest special for April flyer and a May pre-order form.

I will go back and check on it tomorrow or Friday, and hopefully pick up all my orders and new leads!!!

Pray for good business, as I am thinking about taking this full time and quitting my day job. Big leap of faith.
 
Please post your coupon, if you can!! Thank you! I hope this is successful for you!
 
that is such a cute idea, i love it! i just need to get up the nerve to go ask businesses if i can do this! i'm sure most businesses wouldnt mind a nice treat!
 
  • Thread starter
  • #10
abrahamlaur said:
that is such a cute idea, i love it! i just need to get up the nerve to go ask businesses if i can do this! i'm sure most businesses wouldnt mind a nice treat!
Click to expand...

I asked my hair stylist, so find someone you know in a business and start there. It was a real morale booster for me! I am pumped and ready to ask other businesses!

I'll post the coupon when I get home, I don't have the file at work. I basically offered the May host special on "sale" with the coupon, asking them to call me and book a show.
 
  • Thread starter
  • #11
Here is the coupon I used with the brownies I dropped off at my hair salon. I printed them on construction paper, cut them in half and stapled my business card to each one. Then folded them and put them in the bag with the brownie.
 

Attachments

Very cool. I can't wait to hear how you did!
 

Frequently Asked Questions

How can I partner with a hair salon to promote my Pampered Chef products?

Partnering with a hair salon can be an effective way to promote your Pampered Chef products. You can offer to host a cooking demonstration or a tasting event at the salon, where clients can sample recipes made with your products. Additionally, you could provide the salon with promotional materials, such as brochures or samples, to display in their waiting area.

What type of events can I organize at a hair salon to attract customers?

You can organize various events at a hair salon, such as a "Pampered Chef Night" where clients can enjoy a mini cooking class while getting their hair done. Consider hosting themed events, like a holiday cooking session or a healthy meal prep workshop, to draw in different crowds. Offering exclusive discounts or giveaways during these events can also incentivize attendees to make purchases.

How can I leverage the salon's clientele for my sales?

The salon's clientele can be a great target market for your products, especially if they are interested in cooking and entertaining. You can collaborate with the salon to create special promotions for their clients, such as a discount on your products for anyone who books a service at the salon. Additionally, you can ask the salon to share your social media posts or newsletters with their clients to increase your visibility.

What promotional materials should I provide to the hair salon?

When working with a hair salon, consider providing eye-catching promotional materials such as brochures, flyers, and business cards that highlight your Pampered Chef products. You can also create a small display with product samples or a catalog for clients to browse while they wait for their appointments. Offering a special incentive, like a discount code for salon clients, can encourage them to make a purchase.

How can I measure the success of my partnership with the hair salon?

To measure the success of your partnership with the hair salon, track sales generated from the salon's clientele. You can create a unique discount code or referral system to monitor how many clients make purchases after visiting the salon. Additionally, gather feedback from both the salon staff and clients to understand their experience and how you can improve future collaborations.

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