How can I increase my customer sales average?

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Discussion Overview

The thread explores various strategies participants use to increase customer sales averages in their Pampered Chef businesses. Participants share personal experiences and techniques they employ during shows to encourage higher spending from customers.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, mentions their average sales per person are around $50 and seeks advice on increasing this figure.
  • Another participant shares their experience with cross selling and upselling, suggesting that when a customer buys a product, they should be encouraged to consider complementary items.
  • One participant notes that the company's free guest specials are set at $60, suggesting that encouraging customers to add a small amount to their order can lead to greater value through free products.
  • A different participant describes a situation where they successfully encouraged a customer to spend a little more to qualify for a free item, indicating that this approach often works.
  • One participant emphasizes the importance of communicating the value of products, including warranty and quality, to make customers more comfortable with spending.

Areas of Agreement / Disagreement

Views differ on the specific methods to increase customer sales averages, with no clear consensus emerging on the best approach.

Contextual Notes

Participants share personal experiences and techniques from their own shows, reflecting a variety of approaches to customer engagement and sales strategies.

Who May Find This Useful

Consultants looking for insights on increasing customer sales averages may find the shared experiences and techniques relevant to their own practices.

susanr613
susanr613
Gold Member
Messages
2,010
I've been in the biz since November 07 and have noticed that my per person sales are right around $50 - big shows, small shows, even catalog shows.

I am familiar with host coaching to encourage attendance and therefore increase show average, but how do i increase customer sales average?

Thanks in advance for your advice - :)
 
Cross selling, upselling, sell in multiples....If someone buys a Food Chopper, ask if they have a good cutting board to go with it. Same with knives.I never let anyone buy just one Handy Scraper. What's the point? I call them my kitchen shovels--must have two.Just some ideas off the top of my head late on Saturday night.
 
That $50 average is why HO has the free guest specials set at $60. Mention to your $50 customers that if they add $10 to their order, they'll get $20 more tools (the $10 they purchase, plus the value of the freebie).
 
I do both things mentioned above: cross selling and adding to their order to get a free product. I had a guest at my show last night that bought a few items and said that's it, I cannot buy any more! Well, when she came to check out, she was only $5 away from the guest special so I encouraged her to purchase more to get the free item. 90% of the time a guest will (she did).
 
I think the more customers understand the value of the products, the more comfortable they are willing to spend.

In general, I try to emphasize the company's incredible warranty, customer service and quality standards (the sheet pans being a good example). Specifically, I try to provide multiple uses for each product, highlight the products' benefits, and the increased value of using certain products together.
 

Frequently Asked Questions

What strategies can I use to upsell during a party?

To effectively upsell during a party, focus on showcasing complementary products that enhance the main items being purchased. Use demonstrations to highlight how these additional products can make cooking easier or more enjoyable. Engage with your guests by asking questions about their cooking habits and suggesting items that would fit their needs. Offering bundle deals or discounts on additional purchases can also encourage upselling.

How can I improve my customer follow-up process?

Improving your customer follow-up process can significantly increase your sales average. Start by creating a system to track customer purchases and preferences. Send personalized thank-you messages after each sale, and follow up with customers a few weeks later to see how they are enjoying their products. Consider offering exclusive promotions or sneak peeks of new products to keep them engaged and encourage repeat purchases.

What role does social media play in increasing sales?

Social media is a powerful tool for increasing sales as it allows you to reach a broader audience and engage with your customers. Share high-quality images and videos of your products in use, post recipes, and create engaging content that resonates with your audience. Encourage customers to share their own experiences with your products and consider running social media promotions or contests to boost engagement and drive sales.

How can I leverage customer testimonials to boost sales?

Customer testimonials can be a persuasive tool in increasing sales. Collect feedback from satisfied customers and use their testimonials in your marketing materials, social media posts, and during parties. Highlighting real experiences can build trust and credibility with potential buyers. Consider creating a dedicated section on your website or social media for customer reviews to showcase the positive impact of your products.

What are some effective ways to host themed parties to attract more customers?

Hosting themed parties can attract more customers and increase sales. Choose themes that resonate with your target audience, such as holiday cooking, meal prep, or healthy eating. Create engaging activities and demonstrations that align with the theme, and encourage guests to bring friends. Offering themed promotions or exclusive products can also entice attendees to make purchases during the event.

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