Deb Bixler
Gold Member
- 130
This is a system that will assist you to decide what to take to your shows. A system works for everyone! When we change seasons thought should be put into which products you want to show. Careful planning will increase your show average and also create more desire for future shows. How do you decide what to take? Here is a simple system to make better choices on what to show. Consider this list of criteria:
* Price: Always show and tell higher priced items. Remember that the amount of time you spend on a product should be in direct relationship to the price. This relates to the over all pricing structure as well as the pricing as it relates to all within a group. I would recommend showing the Santuko Knife or Chef's knife over the Utility knife or the Paring Knife.
* Weight, durability and size: Is it easy to transport with little or no risk of breaking?
* Ease of Sale or Customer appeal
Is it easy to sell? If so bring it. If it is something that will appeal to only a small number of people then leave it home. I call these niche items. If someone wants a niche item, then they will buy it. Let’s say a Pampered Chef cookie press… only someone who makes cookies will want one. A piece of cookware though is something that everyone needs.
* Do you need it for the presentation: Pick your tools before you pick your recipes! Change recipes if necessary in order to sell the tools that will increase your show average.
* Uniqueness: I would call this a novelty item. It is something that nobody will buy because they can not imagine it, yet when they see it they will because it is so unique. Frequently these are items that are new trends and after a few months they become main steam and the item will sell to those who want it because they are familiar with it, but at first no one ever saw one before.
* Collections or groupings should always get first billing as these sell each other. Once someone has a couple of stones they want more, so you are creating a desire for more in the future. When you create desire for collections you will sell them and you will also schedule more shows. Talk about the stoneware, cookware and Simple Addi+tions at the beginning, end and in the middle of every show.
* Seasonal Items or ability to establish urgency (this may even include monthly specials) And don’t forget that your opinion counts too. Never take or show a product that you do not like as your opinion will show.
Think about your price spreads. The amount of time you spend on a product is in direct relationship to its cost or value. A little thought into your presentation goes a long way. When you have a pre-thought presentation it is easy to develop a system to create a higher show average. Take the time to plan your presentations so that you can take other steps later to increase your cash flow.
* Price: Always show and tell higher priced items. Remember that the amount of time you spend on a product should be in direct relationship to the price. This relates to the over all pricing structure as well as the pricing as it relates to all within a group. I would recommend showing the Santuko Knife or Chef's knife over the Utility knife or the Paring Knife.
* Weight, durability and size: Is it easy to transport with little or no risk of breaking?
* Ease of Sale or Customer appeal
Is it easy to sell? If so bring it. If it is something that will appeal to only a small number of people then leave it home. I call these niche items. If someone wants a niche item, then they will buy it. Let’s say a Pampered Chef cookie press… only someone who makes cookies will want one. A piece of cookware though is something that everyone needs.
* Do you need it for the presentation: Pick your tools before you pick your recipes! Change recipes if necessary in order to sell the tools that will increase your show average.
* Uniqueness: I would call this a novelty item. It is something that nobody will buy because they can not imagine it, yet when they see it they will because it is so unique. Frequently these are items that are new trends and after a few months they become main steam and the item will sell to those who want it because they are familiar with it, but at first no one ever saw one before.
* Collections or groupings should always get first billing as these sell each other. Once someone has a couple of stones they want more, so you are creating a desire for more in the future. When you create desire for collections you will sell them and you will also schedule more shows. Talk about the stoneware, cookware and Simple Addi+tions at the beginning, end and in the middle of every show.
* Seasonal Items or ability to establish urgency (this may even include monthly specials) And don’t forget that your opinion counts too. Never take or show a product that you do not like as your opinion will show.
Think about your price spreads. The amount of time you spend on a product is in direct relationship to its cost or value. A little thought into your presentation goes a long way. When you have a pre-thought presentation it is easy to develop a system to create a higher show average. Take the time to plan your presentations so that you can take other steps later to increase your cash flow.
