How Are You Promoting New Products at Your Upcoming Show?

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Discussion Overview

The thread explores various strategies participants use to promote new products during their shows. Participants share personal experiences and ideas on how to effectively introduce new items while managing current bookings and guest expectations.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant mentions sending out a newsletter about new products and preparing a flyer for discontinued items to encourage orders.
  • Several participants suggest using mini catalogs in guest folders to showcase new products, although opinions on their effectiveness vary.
  • Another participant shares their experience of using a "Party In A Bag" concept to engage guests during slow periods.
  • One participant expresses concern that discussing new products might negatively impact current show totals.
  • Another participant highlights the confusion mini catalogs caused in the past, leading them to avoid discussing new products until later.
  • One participant shares a humorous approach of making guests pledge not to disclose new products to create excitement.
  • Several participants mention giving out new product brochures during checkout as a strategy to encourage bookings.
  • One participant considers using a covered display of new items as an incentive for bookings.

Areas of Agreement / Disagreement

Views differ on the effectiveness of mini catalogs, with some participants finding them confusing while others see value in their use. There is no clear consensus on the best approach to discussing new products during shows.

Contextual Notes

Participants share a variety of personal experiences and strategies, reflecting their individual approaches to promoting new products in the context of their shows.

Who May Find This Useful

Consultants looking for ideas on how to introduce new products at shows may find the shared experiences and strategies relevant.

lilscrapmama
Messages
102
I have a show tomorrow...I have NO bookings for March yet...I want to get some from my show tomorrow, how are you bringing up the new stuff? I did send out a newsletter talking about the triffle bowl.
My host also wanted a flyer on what products will be discontinued, so i got one from this wonderful site :) so I have that ready to hopefully have people order some of that stuff before its gone.
just wondering how much you're talking about our new stuff coming out. AND some lines about what you're saying :)
 
I'd put the mini catalogs in everyone's folder so thy can see the cool new stuff coming out. My director always suggests I offer the "Party In A Bag" when things are kind of slow. Basically, you provide everything: ingredients, paper plates, cups, a QSP full of something. All they do is provide the people!
 
speedychef said:
I'd put the mini catalogs in everyone's folder so thy can see the cool new stuff coming out. My director always suggests I offer the "Party In A Bag" when things are kind of slow. Basically, you provide everything: ingredients, paper plates, cups, a QSP full of something. All they do is provide the people!


That's a really great idea! I just got mini-catalogs that I had planned on putting in my folders. But the Party in a Bag is a great idea. I'm also doing Book to Look to get my March bookings, and printed out the CN page with the discontinued items on it, which I cut in half (since the top is about packaging) and stapled to my order forms in my folders.
 
speedychef said:
I'd put the mini catalogs in everyone's folder so thy can see the cool new stuff coming out.

I haven't done this yet because I'm worried its going to affect my current hosts show totals! :confused: ;)
 
I put mini catalogs in guest folders last year and it just confused the guests. Even though I explained it, they still thought they could order from them and it was just a mess.

I'm just not even going to talk about new stuff until later this month as I'm trying to round out my March show schedule.

I did bring a few new things with me last night but no one noticed and I didn't point them out.
 
I agree w/ the mini catalogs are confusing, since half the time they don't pay attention. But what I do is highlight something that I really like. I make them raise their right hand and say a pledge, something like this "I swear that I will not tell a sole about the new pc products I am about to see, and if I do the Pc police will come after me singing a very bad version of Bad boys, bad boys!"This always gets laughs and helps entice them to book!!
 
I am going to bring a few of my samples and the trife card, but not the bowl itself, tomorrow. I will mail my host enough minis for her bags when I send the receipts. I should hope that's enough to entice!

I'm literally going to just put them on a table to the side and say it's a sneak peek at what you can get if you host a spring show.
 
I give them the new product brochure as they are checking out and say to each person that these are the new products available March 1st. This is also when I'm asking for bookings so it's another reason to ask.

By waiting to talk about the upcoming catalog, they aren't looking at the new products during the show and aren't thinking they can buy them now. It upsets the guest and the host.
 
Beth, that is what I am planning to do at my shows the rest of this month. By giving them the mini-catalog as they are checking out you have another opportunity to ask for a booking so they can get these great new products.
 
That's a good idea Beth...maybe I will set up that display near my checkout area! I did want to bring the mandoline and say it was the March Host special :)
 
Beth... did you make up a new product brochure or is there one out there that I missed? TIA
 
I am not talking about any new products during my demo as I feel it could hurt the current show totals, but when asking for bookings I will mention the new products coming out. I have guests go into a different area while checking out and may have a few new items in there for them to look at. Does anyone think that if I cover those new items with a cloth and when they book they get to look will entice anyone to book?
 
Maybe book to look (under the cloth at what some new items are) AND they get a prize....like the new twixit clips.
 

Frequently Asked Questions

What strategies do you use to promote new products at your shows?

I utilize a combination of product demonstrations, themed cooking sessions, and interactive games to showcase new products. By allowing guests to see the products in action, they can better understand their benefits and versatility.

Do you offer any special promotions for new products during your shows?

Yes, I often provide exclusive discounts or bundle deals on new products for attendees. This creates a sense of urgency and encourages guests to make a purchase while they have the opportunity.

How do you incorporate customer feedback into your product promotions?

I actively seek feedback from my customers about their experiences with new products. I then use this feedback to tailor my presentations and highlight features that resonate most with my audience, ensuring that I address their needs and interests.

Can guests try the new products at the show?

Absolutely! I encourage guests to sample food prepared with the new products. This hands-on experience allows them to see the quality and effectiveness of the items, making them more likely to purchase.

How do you keep the excitement around new products during the show?

I create a lively atmosphere by incorporating fun activities, such as raffles or giveaways featuring new products. Additionally, I share stories and tips about the products, which helps to engage the audience and maintain their interest throughout the event.

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