Great Results From a Bridal Show!

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Discussion Overview

This thread discusses participants' experiences and thoughts regarding attending bridal fairs, particularly focusing on lead generation and interactions with brides. One participant shares a particularly successful experience at a bridal fair, while others express their hopes for similar outcomes and share strategies for engaging with attendees.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, describes a highly successful bridal fair experience, generating numerous leads and bookings.
  • Another participant shares anticipation for an upcoming bridal fair, hoping to overcome a seasonal slump in business.
  • Several users express admiration for the successful participant's results and share their own aspirations for similar outcomes.
  • One participant inquires about effective engagement strategies with brides at the booth, seeking insights from the successful consultant.
  • Another participant recounts a negative experience with competition at a craft fair, expressing frustration over another consultant potentially taking their leads.
  • One participant emphasizes the importance of utilizing leads from bridal fairs, particularly those who registered but did not attend.
  • Some participants discuss the ethics of attending a bridal fair where another consultant has already booked a booth, with differing opinions on the appropriateness of such actions.

Areas of Agreement / Disagreement

Views differ regarding the ethics of competing at bridal fairs, with some participants expressing concern over fairness while others suggest strategies for handling such situations. There is no clear consensus on the best approach to take when another consultant is present.

Contextual Notes

The discussion reflects personal experiences and opinions related to bridal fairs, lead generation, and competition among Pampered Chef consultants. Participants share insights based on their individual experiences without implying any official guidance.

Who May Find This Useful

Consultants looking for insights on engaging with potential clients at bridal fairs and those interested in sharing experiences related to lead generation in similar contexts may find this discussion relevant.

pamperedpals
Gold Member
Messages
2,075
I am soooo excited I have to tell you how my time at a Bridal Fair went yesterday. Out of the 2 hrs and 15 mins I was there I received 40 lead, 25 confirmed wedding registries, 4 cooking shows, and 3 catalog shows. :eek: I have some follow up to be doing the next few days. I also made a great contact with a wedding planner/consultant. She want's my information so she can pass it on to all of her brides she works with. :eek: It was so much fun!

The most special part for me was watching one bride-to-be find her wedding dress. Our booth was right near a bridal shop. This bride-to-be in particular had been going to several bridal shows and had tried on many dresses. As soon as she tried this one on she started to cry, so did her mom and so did I:cry:. Mom kept asking how I thought she looked and she looked ABSOLUTELY gorgeous. The best part the dress was only $225.00 Her mom had said she didn't care if it was $5000 she would have paid it.

I told DH I would definately do it again and take two shifts. It was just an awesome experience all around!
 
Laurie what an awesome experience!! I have a bridal fair at a high-end mall in the beg. of December. I'm hoping that will take me away from my normal beg. of year slump!
 
  • Thread starter
  • #3
Good luck!
 
If I could even come close to your experience I would be a happy camper! What did you say to each bride as she came to your booth?
 
WooHoo!!! Way to go.
 
Yea Laurie! A bright spot with all of your other uncertainty right now.:thumbup:
 
  • Thread starter
  • #7
GourmetGirl said:
If I could even come close to your experience I would be a happy camper! What did you say to each bride as she came to your booth?

Typically I would say "Hi Ladies, have you heard of PC?" Wait for answer, if no, I explained what we were if yes, I would then say "Did you know we do wedding registries?" Most did not and they were hooked.:) I asked if they wanted info on the registry and if they did I gave them a catalog (old) which had my business card, wedding registry flyer and current recruiting flyer stapled together inside it. I also had them fill out a drawing slip for the prize we were giving away. I also gave out recipe cards.

ChefBeckyD said:
Yea Laurie! A bright spot with all of your other uncertainty right now.:thumbup:

That is exactly what I was thinking when I was counting everything up yesterday. Wahoo!:D
 
So, what do you do when there's a bridal fair and another PC person has already taken it?
 
awesome laurie!! i just love watching people shop for wedding dresses! i should own a dress shop so i can see it everyday :love:
 
mmmorgan20 said:
So, what do you do when there's a bridal fair and another PC person has already taken it?
Go to the bridal fair wearing PC logo wear and carrying a PC catalog bag! :)
 
  • Thread starter
  • #11
mmmorgan20 said:
So, what do you do when there's a bridal fair and another PC person has already taken it?

You can see if the organizer will give you the contact information. If not, ask them to pass on yours, and see if you can get a spot.
 
Wonderful news, great for you!!
 
CONGRATULATIONS!!! That's wonderful!

We still have another year in Okinawa, then it looks like 3 years in mainland Japan. I would love to do a Bridal Show, but it looks like it's going to be a while before I'll be able to get back to the states for one.
 
What do you send out as a follow-up letter/flyer to the people on the list but did not attend the Bridal Show?

Maureen
New Jersey
 
JAE said:
Go to the bridal fair wearing PC logo wear and carrying a PC catalog bag! :)


No offense, but that doesn't seem very fair at all? I would be upset if another PC consultant took my customers at a bridal fair. I did a craft fair and another PC consultant came in. It was cold so I couldn't see her PC shirt under her jacket. She listened as I told her and everyone else about the 12" skillet, SA, offered recipes and discussed host benefits and the monthly specials. I gave out a few catalogs and they walked off to look at their catalogs, one gave me her phone number & email addy as a possible host. The PC consultant said, "Wow you just described a bunch of recipes and how to display them in like 5 minutes, if I weren't a consultant I'd buy from you." Then we talked about some of the promotions and stuff and she walked away. Later one of the ladies I had been talking to who gave me her info as a potential host, came back and said she couldn't wait for her show. My friend, the other PC lady I was talking to with the PC shirt on, booked one for her downstairs. She said she had discussed it with her husband and decided to have a show, and as she was comming back up to see me the other girl caught her and booked the show. She assumed the girl was working with me, since we had been talking, and appologized but intended to do the show anyways. I did not argue at all because I thought that would make me look bad. I congratulated her on her decision to host a show and that was it. The two women the host was with would be comming to her show and had my catalogs, so it was very handy for the other woman who stole my show to save herself some catalogs in the process. I paid $50 to do that craft fair (for me that is alot of money) and I was more than a little upset. That just doesn't seem fair at all to me, especially not when that person is paying so much for a bridal fair booth which is usually alot more than the $50 I paid.
 
JAE said:
Go to the bridal fair wearing PC logo wear and carrying a PC catalog bag! :)

I agree with confusedturtle. I would only go to something wearing a PC logowear if I thought there was not a PC consultant there. If I saw one who paid for a booth, I would definitely leave and not talk to anyone. That lady who stole her Show took money away from her! That is so wrong! :thumbdown:

Glad you had such great results, Laurie! Hopefully all those will do really well!
 
I think my question was misunderstood. I paid for the booth at the Bridal Show and the production company gave me a list of brides who registered with them prior to the show. Not all of these people came the night of the show. Basically when you pay for the show you also get a list of leads. I was wondering what kind of follow up to send to the people who did not come but did register. They are rightfully my leads since I paid to exhibit at the show. I would never go to a show to steal others customers. I spent good money on the show and am trying to maximize it with MY leads.

Maureen
NJ
 
Oh no I wasn't meaning that. If you paid for the bridal show then you should use the list of names and such. I thought the question was if there was already another consultant booked for the show what do you do, and the reply was go in your PC shirt and carry a PC bag. I thought that meant, go to the show (as a non paying consultant) and talk to people about doing their bridal registries while the consultant who paid for the show is inside doing her best to get bookings. I appologize, I missunderstood what was being said.
 
Last edited:

Frequently Asked Questions

What are the benefits of participating in a bridal show for Pampered Chef?

Participating in a bridal show allows Pampered Chef consultants to showcase their products directly to engaged couples, making it an excellent opportunity for lead generation. It helps build brand awareness, allows for personal interaction with potential customers, and provides a platform to demonstrate products in action, which can lead to immediate sales and bookings for future parties.

How can I prepare effectively for a bridal show?

To prepare for a bridal show, start by selecting a visually appealing booth display that highlights your best-selling products. Bring plenty of samples for attendees to taste and experience. Prepare promotional materials, such as brochures and business cards, and consider offering a special bridal show discount or giveaway to attract more visitors to your booth.

What should I do during the bridal show to maximize my results?

During the bridal show, engage with attendees by being friendly and approachable. Demonstrate products and offer tastings to create an interactive experience. Collect contact information through a sign-up sheet for future follow-ups, and encourage attendees to book cooking parties or consultations. Make sure to follow up with leads promptly after the event to convert interest into sales.

How can I follow up with leads after the bridal show?

After the bridal show, reach out to leads within a few days to thank them for visiting your booth and remind them of any special offers you discussed. Personalize your follow-up messages based on their interests and inquiries. Consider sending a thank-you email, a catalog, or an invitation to an upcoming cooking party to keep the conversation going and encourage bookings.

What are some common mistakes to avoid at a bridal show?

Common mistakes to avoid at a bridal show include not having enough product samples or promotional materials, failing to engage with attendees, and not following up with leads after the event. Additionally, avoid being overly pushy or sales-oriented; instead, focus on building relationships and providing value to potential customers.

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