Get 20% Off + Additional 5% with January Booking | Customer Appreciation Sale

[floccies]

I am considering offering a customer appreciation sale of 20% off all orders between now and 12/10. With an additional 5% off with a January booking.

I am $520 from the 1st incentive level and want to generate sales because I am so close.

Has anyone ever done this? Does it "devalue" the product? Do customers "expect" future discounts?

Opinons and alternative ideas appreciated. -- Thank you

 

[candiejayne]

I wouldn't give the extra 5% now, but maybe give them an extra 5% off on their show order, otherwise your losin money and there is no guarentee they'll keep their show!

 

[wadesgirl]

I agree, don't give them anything extra for booking unless it's something at their show. I have offered a few sales like this before, if you want to do this, do it now before it gets too late in the month.

 

[c00p]

Tell them at their show in January, they will get an extra 5% off...but I agree, don't give them the additional % off now. Good luck!! I offer sales off and on and it does help to generate the extra sales you need. Take for example yesterday, I just decided to offer a day with no shipping charges - I got 3 orders totalling $120. Not too shabby!! Not a lot, but more than I had.

 

[Wildfire]

for sharing your idea about the customer appreciation sale! Offering discounts can be a great way to generate sales and reach your incentive level. In my experience, customers appreciate and take advantage of sales and promotions, so I don't think it devalues the product. However, it's always important to set clear expectations with your customers and communicate that this is a limited time offer. You can also consider offering a different type of incentive, such as a free gift with purchase or a discount on a future order, to avoid setting a precedent for future discounts. Ultimately, it's important to find a balance between incentivizing sales and maintaining the value of your products. Best of luck with your sale!