forThose on the Fence About a Newsletter....

Click For Summary
SUMMARY

The discussion highlights the successful use of iContact, a newsletter service, to revitalize a business that was experiencing a lull. The user reported initial success with a $15 order followed by a significant $150 order after reconnecting with a previous contact. The ease of use of iContact, which handles HTML coding, distribution, and tracking, is emphasized as a key benefit. The user expresses a strong recommendation for utilizing newsletter services to enhance business outreach and customer engagement.

PREREQUISITES
  • Familiarity with email marketing concepts
  • Understanding of customer relationship management (CRM) practices
  • Basic knowledge of HTML for content creation
  • Experience with e-commerce platforms for order management
NEXT STEPS
  • Explore advanced features of iContact for optimizing email campaigns
  • Learn about effective email marketing strategies to increase customer engagement
  • Research best practices for tracking email performance metrics
  • Investigate other newsletter services for comparison, such as Mailchimp or Constant Contact
USEFUL FOR

Small business owners, marketers, and entrepreneurs looking to enhance customer engagement and drive sales through effective email marketing strategies.

esavvymom
esavvymom
Staff member
Messages
7,881
I started with one of the newsletter services at the beginning of February. I had been debating, but decided to just go for it. My first email was an outlet email because of a special cluster assignment I had. I got one small order ($15)...ok..that's good. I used iContact to help me monitor the open/clicks/bounces- which is helpful to see.

Then I got an email a few days later from another lady I had met back in November at my booth. She asked me to call her, since her PC was broken (she was borrowing someone's for email that day). I was finally able to get a hold of her on Friday, and we chatted awhile- answered some questions for her, etc. Well, she asked me to resend her the information about our outlet...she was looking for what might be on sale. Her daughter is getting married, so she was looking for some 'stuff'- nothing specific. (ALready talked with her about a registry- but that's up in the air- daughter not interested right now...but could be a party later). ANYWAY....I got an email from her this morning that she placed a $150 order on my website last night!!! WAAHOO! I saw it has been Received on the status page on CC- so I KNOW it got associated to me (she wasn't 100% sure). That saved me from going inactive this month (and next!).

Anyway- I share, to let you know that it can be worth it. I wish I had done it sooner. :)
 
I think I'm going to use this newsletter service to jump start my business again...it was in a lull for a while, so I'm really excited! The best part is that I don't have to do anything except write the newsletter- the service does it all for me. I just have to give them the content and they take care of the HTML coding, distribution, tracking, etc. I highly recommend it!
 
That's awesome! It's always great to hear success stories from using newsletter services. It sounds like you were able to connect with the customer at just the right time, and it paid off. Keep up the good work and I hope you continue to see more success with your newsletter and business in general. Thanks for sharing your experience!
 

Frequently Asked Questions

What is the purpose of a newsletter in direct sales?

A newsletter serves to keep your customers informed about new products, promotions, and events. It helps build a relationship with your audience by providing valuable content, tips, and recipes that align with the Pampered Chef brand.

How often should I send out my newsletter?

It's generally recommended to send out newsletters monthly or bi-monthly. This frequency keeps your audience engaged without overwhelming them with too much information. Consistency is key to maintaining interest.

What type of content should I include in my newsletter?

Your newsletter can include product highlights, cooking tips, seasonal recipes, customer testimonials, and upcoming events. Including a personal touch, such as a message from you or a behind-the-scenes look at your business, can also enhance engagement.

Will a newsletter help increase my sales?

Yes, a well-crafted newsletter can help increase sales by keeping your products top-of-mind for your customers. By showcasing new items and offering exclusive promotions, you can encourage repeat purchases and attract new customers.

How can I grow my newsletter subscriber list?

You can grow your subscriber list by promoting your newsletter on social media, at events, and through your website. Offering an incentive, such as a discount or a free recipe e-book, can also encourage sign-ups. Make sure to ask for email addresses during customer interactions and follow up with a sign-up link.

You must log in or register to reply here.

Similar Pampered Chef Threads

New Pws- Newsletter Steps You Have to Take
  • esavvymom
    • Pampered Chef Newsletters
Replies
2
Views
3K
esavvymom
Last Minute Cyber Monday Newsletter: Hurry and Grab the Best Deals Now!
  • esavvymom
    • Pampered Chef Newsletters
Replies
2
Views
7K
Admin Greg
Easy Way to "Forward" a Pws Newsletter to Someone?
  • esavvymom
    • Pampered Chef Newsletters
Replies
4
Views
2K
pcjenr
Effortlessly Switch to PC Newsletter with Our Newsletter Help!
  • gailz2
    • Pampered Chef Newsletters
Replies
14
Views
4K
betsyb
Added to Newsletter List W/O Consent
  • babywings76
    • Pampered Chef Newsletters
Replies
7
Views
2K
NooraK
Pws Newsletter Sent to "Opt Out" Customer
  • Bren706
    • Pampered Chef Newsletters
Replies
10
Views
3K
kayleigh
Why Did PWS Newsletters Go to Opt-Outs?
  • jwpamp
    • Pampered Chef Newsletters
Replies
9
Views
3K
Sheila
March Newsletter: Catch Up on the Latest Updates from PWS | TIA
  • ilovpc
    • Pampered Chef Newsletters
Replies
2
Views
2K
Admin Greg
How Should I Handle a Suspicious Newsletter Subscriber?
  • NooraK
    • Pampered Chef Newsletters
Replies
2
Views
2K
PampChefJoy
Can I See Who Opt-Out of the Newsletter
  • sarahsworld2000
    • Pampered Chef Newsletters
Replies
4
Views
2K
pcjenr
Back
Top