Does anyone have a script they use when calling people they have met at craft shows in past months? I met some of these people at shows in May and June so some time has elapsed. The summer was crazy for me. I'm not sure on how to address that aspect of it?? I think some of them may be interested in doing shows now that summer is over, but I know that I will not still be fresh in their minds. I'm looking for something that sort of addresses the fact that "yes, I've goofed off a bit over these past few summer months but my mind is back in the game and I'm ready to be of service to you in the coming months". Does anyone have a way with words to pretty this up a bit for me? Thanks.
Craft Show Follow-Up: Summer Hiatus Over, Let's Book Some Shows!
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Discussion Overview
This thread focuses on participants seeking and sharing scripts for follow-up calls and emails to potential hosts after craft shows. The conversation highlights various approaches to re-engaging contacts and booking shows, particularly after a summer hiatus.
Discussion Character
- Exploratory
- Opinion-based
- Anecdotal
Main Points Raised
- One participant expresses uncertainty about how to address the time elapsed since meeting contacts at craft shows, seeking a way to acknowledge their summer break while re-engaging.
- Another participant shares their experience of preparing to call contacts after a recent festival, looking for advice on how to approach "maybes" without being pushy.
- One participant mentions the effectiveness of logging calls and tracking follow-ups to improve booking outcomes.
- Another participant inquires about the appropriate waiting period before following up with those who declined to host a show.
- One participant is looking for a script to email guests from catalog shows, aiming to increase bookings for both catalog and kitchen shows.
- A participant shares a draft script but seeks feedback to improve it, indicating a desire for community input.
- Another participant suggests avoiding phrases that imply inconvenience, emphasizing the value of the products being offered.
Areas of Agreement / Disagreement
Views differ on the best approaches to follow-up communication, with no clear consensus on specific scripts or methods. Participants share a variety of personal experiences and suggestions.
Contextual Notes
Participants are primarily consultants discussing their individual experiences with follow-ups after craft shows, focusing on personal strategies and insights rather than formal guidelines.
Who May Find This Useful
Consultants looking for ideas on follow-up communication strategies and those interested in sharing experiences related to booking shows after events.
paigev71
- 263
Oh my gosh...sorry to hijack your thread a bit but I was just getting ready to post about looking for a script. I did a booth at a festival last weekend. I have called some of my contacts and hopefully when I make return calls to 3 of them tomorrow, they will book. I need to know what to say to the "maybes" to try to get them to book without seeming pushy. Perhaps someone has something to help both of us without the need to start a whole new thread on the subject? Thanks!
scottcooks
Gold Member
- 1,930
paigev71
- 263
confusedturtle
Gold Member
- 101
Also looking for a script but a little differentI am looking for a booking script but I need one that I can email to guests from catalog shows I have done. I do not seem to be very lucky with booking a kitchen show lately but I have friends doing catalog shows for me. One of my currently running catalog shows has someone interested in booking a catalog show from the first girls show. I would like to send an email to all guests at the first show (and second if I can get her to do one) and hopefully atleast start working with a lot of catalog shows, while trying to build up on my kitchen shows. I am trying to get phone numbers from all of my hosts of people ordering so I can do the customer care calls and try for bookings that way too. I read on here that I should not accept orders without phone numbers, I don't know why I didn't think of doing that before but that will become a policy for me from now on. These are people who I will be doing live shows with next year when I move back to our previous duty station. Any help is greatly appreciated.
confusedturtle
Gold Member
- 101
Here is what I came up withbut it needs tweaking Im sure. I am not nearly as creative or well spoken as many of the chef's here. Any suggestions are greatly appreciated. I will add my info to this letter before I send it, I removed it because I thought that is what we were supposed to do. Sorry Im new still getting the hang of this 
TammyStar
- 224
Frequently Asked Questions
What is the best way to follow up with leads from the craft show?
The best way to follow up with leads from the craft show is to send a personalized message or email thanking them for visiting your booth. Include a brief reminder of the products they showed interest in and invite them to book a show or ask any questions they may have. A friendly, approachable tone can help rekindle their interest.
How can I encourage past customers to host a show after the summer hiatus?
To encourage past customers to host a show, reach out with a special offer or incentive for booking a show in the upcoming months. Highlight any new products or seasonal promotions that may excite them. Personalizing your message based on their previous purchases can also make them feel valued and more likely to host.
What should I include in my follow-up communication?
Your follow-up communication should include a thank-you note for visiting your booth, information about any new products or promotions, and a clear call to action inviting them to book a show. You might also want to share testimonials or success stories from previous shows to inspire them.
How can I make my follow-up stand out?
To make your follow-up stand out, consider sending a handwritten note or a small thank-you gift, such as a sample product or a discount coupon. Personalizing your message and referencing specific conversations you had at the craft show can also help create a memorable connection.
What are some effective ways to promote upcoming shows after the summer?
Effective ways to promote upcoming shows include utilizing social media platforms to share event details, creating an event page, and sending out newsletters to your email list. You can also host a virtual event or live demonstration to generate excitement and encourage bookings. Engaging with your audience through contests or giveaways can further boost interest.
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