Boost Your Visibility as a New Homeowner with Our Howdy Neighbor Packets!

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Discussion Overview

This thread explores various experiences and opinions regarding the use of "Howdy Neighbor" packets to promote business among new homeowners. Participants share their thoughts on costs, effectiveness, and alternative strategies for visibility in their communities.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant mentions a local Howdy Neighbor group that offers baskets to new homeowners for about $75 a month, but notes that another consultant found it not worth the investment.
  • Another participant shares that their experience with a similar program was not worth the cost, suggesting that the return on investment may be low.
  • One participant questions the high monthly fee, suggesting that $75 could be better spent on other advertising methods.
  • Another participant provides details about the program, noting a charge of $2.50 per house and a six-month commitment, while also mentioning that some consultants host open houses for newcomers.
  • One participant discusses their option to include materials in a welcome basket for free distribution, asking for suggestions on what to include.
  • Another participant proposes the idea of personally delivering flyers and business cards door-to-door as a cost-effective alternative to using the Howdy Neighbor service.
  • One participant shares their experience of donating products for a local event, highlighting the potential for community engagement and visibility.
  • Several participants suggest including simple, useful items like a Small Batter Bowl or Pan Scraper in welcome packets, along with contact information.
  • One participant recounts a positive experience after delivering welcome packets, noting that it led to interest in hosting shows, which they found encouraging.

Areas of Agreement / Disagreement

Views differ on the effectiveness and value of using Howdy Neighbor packets, with some participants expressing skepticism about the cost while others share positive experiences with alternative methods of outreach.

Contextual Notes

Participants discuss their local contexts, including neighborhood characteristics and personal experiences with community engagement strategies.

Who May Find This Useful

Consultants looking for ideas on promoting their business in new neighborhoods may find the shared experiences and suggestions relevant.

J
jennuone
Messages
28
We have a Howdy Neighbor group that brings a basket of samples, coupons, magazines and business cards to new home owners in the neighborhood. I called for info on getting my name in it and it is about $75 a month, depending on how many are delivered. The woman who owns the business said that another consultant had participated in the past and did not feel like it was worth the money. Any suggestions, or advice from someone that has tried this? Any tips on making it work?
 
those of us who have done it in our area it wasn't worth the $$ I think it was called newcomwers or something been awhile back!!
 
How many do they send out? $75/mo. seems REALLY high for me, but you're in a larger area. If you got a show or two out of it a month it might be worth it, but often people just "moving in" are too busy settling their house to host. I would think $75 could be used for A LOT of other advertising on your own.
 
  • Thread starter
  • #4
The charge is $2.50 per house, and they do about 30 a month. The woman who owns it sent me suggestions from other welcoming companies. A couple consultants have had an open house every couple months, for the newcomers to meet each other and check out the items. And most offer a discount or free products amount as a gift. But you are right. $75 seems like a lot at one time. There is also a 6 month obligation to stick it out.
 
I have the option of participating in a "welcome basket" for a nearby neighborhood. I am welcome to put a flyer/business card/catalog/whatever in as long as I enclose a small gift to be included in the packet. They will distribute the packets free of charge for me. What should I put in??
 
Can't you do it yourselfIs there any way you can make a day out of it and go door to door dropping off your flyers or business cards to the houses?
Does it have to be done by these people? I mean we don't have a homeowner's association in my neighborhood but in others that do, I always see flyers for yard work or chinese takeout being left on door knobs all the time.
It would be good exercise and cheaper. I do that in my neighborhood all the time. I have a chance to give a donation to some women at a Breast cancer meeting in two weeks. I thought I would give the pink bar board and knife as a donation plus a gift certificate with my catalog. The girl is kind enough to advertise for me by giving my cards to the ladies in their "goody bags" and leaving my old catalogs and flyers on a table for them.
I also have a chance to give a home made Gift certificate personally from me for another raffle in town but don't know if I should.
I mean what amount do you think is ok, and not too cheap? Any suggestions. I would like to give a good amount but not too much. Maybe something that will get them to order a larger amount and help reduce that cost. I would appreciate any suggestions.

Debbie :D
 
This neighborhood is HUGE (500+homes)and the houses are very spread out with several acres per house. I'm with Debbie and don't want to spend too much, but don't want to seem cheap either. The association only does the new homeowners at this point and, I guess, goes personally to deliver them.
 
Jodi- I suggest a SBRC with a note inside wishing them many happy seasons in their new home. Add your contact info. It's simple, inexpensive, and they'll keep it because who doesn't love recipes?
 
Jodi, Ann stole my idea. I would suggest doing a little cello bag with a SBRC and a Pan Scraper with a list of some of the ways you can use it. I know they come in handy for many of those new home fix-it projects.
 
Great Ideas!! Do you have a listing of ways to use them?
 
You can also get a list of new water service usually from the water company. I used to do that when I ran an insurance agency. It was free. You can mail them a welcome postcard with the idea of hosting to stock their new home....
 
Well, I delivered my "welcome packets" on Tuesday night for them to go out sometime the end of this week or next. Here's the AWESOME thing though....the lady that I delivered them to sent me an e-mail Wednesday AM saying how beautifully they were done, and how I should be in marketing. That made my day!!! WOOHOO!!
THEN, today I get another e-mail from her where she BCCed me from a conversation with her friends where she is trying to talk them all into having a show with me. And they are saying YES!!! I am so excited!!!
I was getting close to the end of my family/friends connections and I really needed this. And this is all BEFORE the new homeowners have even gotten them!! Funny how things work out.
 

Frequently Asked Questions

What is the Howdy Neighbor Packet?

The Howdy Neighbor Packet is a specially curated collection of items designed to help new homeowners introduce themselves to their neighbors. It typically includes information about local services, community events, and special offers from local businesses, including Pampered Chef products.

How can the Howdy Neighbor Packet boost my visibility as a new homeowner?

By distributing the Howdy Neighbor Packet, you can create a positive first impression in your new community. It not only helps you connect with your neighbors but also showcases your involvement with local businesses, enhancing your visibility and establishing relationships within the neighborhood.

What items are typically included in the Howdy Neighbor Packet?

The packet usually contains a welcome letter, local resource guides, coupons or samples from local businesses, and information about community events. Additionally, it may include a Pampered Chef catalog or promotional materials to introduce your cooking products to your neighbors.

How do I distribute the Howdy Neighbor Packets?

You can distribute the packets by personally delivering them to your neighbors, leaving them at their doorsteps, or hosting a small gathering to introduce yourself and hand out the packets. Engaging with your neighbors in person can create a more memorable connection.

Can I customize the Howdy Neighbor Packet for my specific neighborhood?

Absolutely! You can tailor the contents of the Howdy Neighbor Packet to reflect the unique aspects of your neighborhood, such as including local business coupons, community event flyers, or even personal touches like a handwritten note. Customization can make your packet more appealing and relevant to your new neighbors.

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