Are Bridal Leads Worth the Investment? Personal Experiences and Tips

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Discussion Overview

The thread explores personal experiences and opinions regarding the purchase of bridal leads from a director's upline. Participants discuss the ethics and effectiveness of buying leads, as well as their own experiences with lead generation in the context of Pampered Chef.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant expresses hesitation about contacting leads that were not personally shared with them, questioning the awkwardness of such interactions.
  • Another participant notes that the director may be trying to cover expenses related to their booth, suggesting a financial motive behind selling leads.
  • Several users mention that they would not feel comfortable paying for leads, emphasizing the importance of personal connections in their business.
  • One participant shares their experience of obtaining leads through a contract with David's Bridal, highlighting a different approach to lead generation.
  • Another participant argues that paying for leads can be justified if it leads to bookings, suggesting a potential return on investment.
  • Some participants criticize the practice of selling leads, stating it goes against the supportive nature expected among consultants.
  • One participant mentions the principle of directors profiting from their downline, indicating a concern about ethical practices in the community.

Areas of Agreement / Disagreement

Views differ significantly among participants regarding the purchase of leads. While some express strong opposition to the idea, others see potential value in it, leading to no clear consensus on the matter.

Contextual Notes

The discussion reflects a range of personal experiences and ethical considerations related to lead generation in the direct sales environment of Pampered Chef.

Who May Find This Useful

Consultants considering different methods of lead generation or those curious about the community's perspectives on purchasing leads may find this discussion relevant.

TwinGirlsMom
TwinGirlsMom
Messages
276
Someone in my director's upline is offering 65 bridal leads for $28...has anyone purchased leads and did you have success with this?
I'm half-way interested since I need new leads...but is it awkward to contact someone who did not personally give me their information?
 
Last edited:
TwinGirlsMom said:
Someone in my director's upline is offering 65 bridal leads for $28...has anyone purchased leads and did you have success with this?
I'm half-way interested since I need new leads...but is it awkward to contact someone who did not personally give me their information?
Click to expand...
Why is she charging you for them? If she can't/won't use them shouldn't she just pass them on?:confused:
 
  • Thread starter
  • #3
I guess she doesn't have time to follow-up and is trying to cover the expense of her booth? My director has also done this a few times.
 
TwinGirlsMom said:
I guess she doesn't have time to follow-up and is trying to cover the expense of her booth? My director has also done this a few times.
Click to expand...
Wow I personally can't imagine paying for them. I mean if I did the booth I'm paying but as you said then you would have spoken with them. It's up to you and how badly you want/need the referrals right now. Sorry I can't help more:(
 
I would never pay for leads like that. Our business is about personal connections. It would be really hard to call them up if you didn't even meet them.
 
usually the director has to pay a vendor fee (or something like that). I got 20 names for $10 but NOTHING out of it. IMO it's not worth it, maybe hooking up with your local bridal shop would be...
 
Omgosh...that's just so not cool to charge you for them. No hon, I'd find another way and not pay her.
 
Bride leadsHi,

I have posted a few times, but looking forward to using this site a lot more. I wanted to put my two sense in. I just signed a contract for a year with David's Bridal, and there are five others that are working with me. We have comitted to do this for a year, but if someone cannot fulfill there agreement it is there responsibilty to find someone to take there month. It is $45.00 a month for our booth, leads, flyers, etc to be distributed. This past month we ended up with over 300 names between us. Personally if I could not fulfill my contract for the month I would find someone else and have them take my spot for the month having them pay the $45.00 and what they do what there leads is up to them.

Just my thoughts!
 
I think that is disguesting of her to SELL you leads!! That's not how people are here in PC world...she should hand them off to one of her downline if she does not want to follow up with them. That's awful!!
I had a great bridal lead - a registry and shower...but I could not do the shower on the date she needed - I passed the whole thing - registry and all to a FD in my downline...for FREE. If she makes $$ off it, I will make my overrides, great - and if she makes no $ from it, neither do I...but I would never SELL leads to my team!!!
 
Now that sounds like a director that I know! (not naming names) I would never pay for leads...no matter how desperate I was for bookings. To me, that is petty and shameful especially for her to charge her downline. Not a chance!
 
PS why would you pay for a "chance"? They are interests not guaranteed bookings. How many of us have had a yes or maybe only to find out that it was really a no way?! Hey, maybe she can auction them off on ebay. What a loser!
 
Yeah, I don't think I would go after that either. I don't understand why she would feel she would have to SELL them? They are just LEADS... I wouldn't go for it....
 
I have to say that I have spent my life in sales and marketing. I also understand that direct sales is a personal market where relationships matter. I think however, it is not unseemly to pay for the leads. The fact is that those people are your market and you have to find a way to get to your market. You should do the math. How many shows would it take you to recoop the $28.00. Im quite sure you could do it with one! If you aren't comfortable talking on the phone to strangers, I wouldn't do it but if you are, go for it!
Keep records of who you called and the results. Also, I would ask each name on the list if they knew anyone that might be interested in PC. Be brave!
 
I'd take the chance. She had to pay for a booth (I'm guessing) in order to gather those leads so I think it's fair that there be some reimbursement for those efforts. $28 for 65 names? If one person books with you, you'll make your money back.
 
I would pay it too, but think it's wrong for her to sell them to you. She's going to profit if you do.
 
I don't think it's right for a director or above to ask for money if they are making money off of us (it's different if they don't). However, if you need the leads, this isn't that expensive and THEY probably won't remember who they talked to at the booth anyway. I would be curious what the interest level of the leads are though. If they all marked no for more info, that would be disappointing even though no isn't always concrete. As for the awkwardness, just say "you stopped at the PC booth at...so I wanted to let you know that you won a "free show". Are you interested in having a PC bridal shower? We also have a great wedding registry! Can I tell you more?" or something like that.
 
It's the PRINCIPLE. Directors get $$ from HO to put towards booths. Directors are supposed to be there to SUPPORT the downline not profit or make up for their losses. Just on principle alone, I would not do it.
 
  • Thread starter
  • #18
BusyMomPmp4u said:
Hi,

I just signed a contract for a year with David's Bridal, and there are five others that are working with me. We have comitted to do this for a year, but if someone cannot fulfill there agreement it is there responsibilty to find someone to take there month. It is $45.00 a month for our booth, leads, flyers, etc to be distributed.
Click to expand...

Yes, these leads are from David's Bridal as well. I halfway wonder now if she is just getting rid of all the cards marked 'No'! I doubt that I will take advantage of this 'offer' but my director made it sound like it was a great deal and that we ought to jump on it!
 

Frequently Asked Questions

Are bridal leads worth the investment for direct sales consultants?

Yes, bridal leads can be worth the investment for direct sales consultants, especially in industries like Pampered Chef where kitchen products are popular for wedding gifts and registries. Many brides are looking for quality kitchenware, and targeting them can lead to significant sales opportunities.

What are some personal experiences with bridal leads?

Many consultants have found success by investing in bridal leads. Personal experiences often highlight increased sales during wedding seasons, as brides are eager to set up their new homes. Some consultants report building lasting relationships with brides, leading to repeat business and referrals.

What tips can help maximize the return on bridal leads?

To maximize the return on bridal leads, consider personalizing your approach. Follow up promptly with potential clients, offer exclusive promotions, and create engaging content that resonates with brides. Additionally, hosting virtual or in-person bridal parties can help showcase products in a fun and interactive way.

How can I effectively market to brides using leads?

Effective marketing to brides can include creating targeted social media campaigns, utilizing email marketing to share wedding planning tips, and showcasing products that are perfect for newlyweds. Collaborating with wedding planners or participating in bridal shows can also enhance visibility and attract potential customers.

What should I consider before investing in bridal leads?

Before investing in bridal leads, consider your target market, budget, and the potential return on investment. Research the source of the leads to ensure they are reputable and align with your brand. Additionally, assess your ability to follow up and nurture these leads effectively to convert them into sales.

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