Anyone have experience with BNI and its effectiveness for business referrals?

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Discussion Overview

The thread explores participants' experiences with BNI (Business Network International) and its effectiveness for generating business referrals. Several users share their personal experiences, both positive and negative, regarding networking groups and their impact on sales.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, mentions that their husband did not receive any business from BNI, and they have not made any sales from other networking groups either.
  • Another participant shares that their husband has found BNI beneficial for his roofing business, although they note that direct selling individuals often do not last long and struggle with sales.
  • One participant discusses their positive experience with their local BNI chapter, mentioning they have booked shows and sold products since joining, attributing success to the effort put into the group.
  • Another participant highlights the importance of visiting different groups to find the right fit and suggests that involvement in volunteer organizations, like the Junior League, can also be beneficial for expanding contacts.
  • Several participants, identifying as members of the Junior League, discuss strategies for promoting their Pampered Chef business within the league, emphasizing word-of-mouth and personal connections.
  • One participant notes that their league has a no solicitation policy, which influences how they approach sharing their business with fellow members.

Areas of Agreement / Disagreement

Views differ regarding the effectiveness of BNI and other networking groups, with some participants reporting positive experiences while others express dissatisfaction or lack of results.

Contextual Notes

Participants share personal experiences related to networking and referral organizations, highlighting the variability in outcomes based on individual involvement and group dynamics.

Who May Find This Useful

Consultants exploring networking opportunities and seeking insights from peers about their experiences with BNI and other referral organizations may find this discussion relevant.

AmyjonesPC
Messages
77
www.BNI.com

This is a referral organization similar to The Chamber. This organization really focuses on referring business to each other and the groups around here are wonderful.

My questions are:

Is anyone currently a member of BNI?

If so, are you getting a lot of business from it?

I have a chance to be on the leadership team, so I really want to make this work, but if anyone has had any experiance with them, I'd love for you to share.

TIA,

Amy
 
my husband did it with his business and did not get any response. I am a memberof a few networking groups and have not gotten 1 sale from them.
 
My husband has been a member for several years. It has been good for his roofing business but director selling people do not last long and do not get many sales.

Ann
 
I belong to our local chapter. Have done two shows, and have some people working on their churches for fundraisers. Have a show booked in Jan from them, a mystery host catalog show, and a possible spring show. Have sold about $100 in products in the past month.

That being said, I joined in Sept, so I think I am not doing bad. I think it's like anything... you get out of it what you put into it. We have to do a 45 second commercial each meeting and I have spoken about our Baywatch line of products, and this past week introduced them to the Wonderbra of kitchen gadgets.. our measure all cup. That sent everyone into fits of laughter.

Every group is different. I would suggest you visit, you can visit 3 times before you have to join, or maybe sub for a while to get the feel of the group.

On a totally different group idea....I am a member of the Junior League and that has supported me incredibly. Not just for my business, but personally as well. And I am no where near what you would expect a "Junior Leaguer" to be. You might want to consider volunteer organizations as a way of expanding your circle of contacts.
 
Carol, I am a Leaguer too! What have you found to be the best way to get the word out to your fellow members? I have worked it into conversations where appropriate, and added my weblink to the siggy of my personal email I use for League contact as well.
 
lisacb77 said:
Carol, I am a Leaguer too! What have you found to be the best way to get the word out to your fellow members? I have worked it into conversations where appropriate, and added my weblink to the siggy of my personal email I use for League contact as well.

How cool... another one of us!!

Our league is extremely supportive, which I really appeciate it. My signature on all of my emails has it on, and that has garnered me quite a few orders. I get "I didn't know you did PC... I need..." pretty often. Then one member wanted to do a combo show to help out a friend who started Silpada and asked me to come, too. That garnered me a $700 show. I also have the catalog tote that I tote everywhere.

You have to be careful. We have, and you probably do too, a no solicitation policy, so selling or using the email/address list, etc is out. It's basically word of mouth. That, and the fact that I have been an active member for 10 years and everyone seems to know me, or of me! Then again, I am very friendly and outgoing to all new members, transfers, etc. I also double place, do more volunteer hours than is required, and volunteer for any special committee that I might be a help on. Is your league doing Kids in the Kitchen this year?? That might be a good place to get extra involved.

When I introduce myself, Pampered Chef isn't the first thing out of my mouth, but I always get around to it.
 
Very cool Carol, sounds like a lot of the same things are working for you too! Yes, I think no solicitation is a national deal. And I'm the same way, I wait til I'm comfy to mention. It's my 2nd year in this League so I am working my way into more involvement and non-credit placements. Kids in the Kitchen is a great idea!

Thanks :D
 

Frequently Asked Questions

What is BNI and how does it work for business referrals?

BNI, or Business Network International, is a networking organization that allows business professionals to connect and refer clients to one another. Members meet regularly to share referrals, build relationships, and support each other's businesses. The goal is to create a structured environment where members can help each other grow through word-of-mouth marketing.

How effective is BNI for generating business referrals?

Many members report that BNI is highly effective for generating business referrals. The structured meetings and focus on building relationships can lead to a steady stream of referrals. However, effectiveness can vary based on the member's engagement, the quality of the network, and the type of business.

What are the costs associated with joining BNI?

Joining BNI typically involves an annual membership fee, which can vary by chapter and location. Additionally, members may need to pay for meeting meals or other expenses related to networking events. It's important to consider these costs when evaluating the potential return on investment.

Can BNI help with direct sales businesses like Pampered Chef?

Yes, BNI can be beneficial for direct sales businesses like Pampered Chef. Members can share their products and services with a network of professionals who may be interested in hosting parties or purchasing items. Building relationships within BNI can also lead to referrals beyond the immediate network.

What should I consider before joining a BNI chapter?

Before joining a BNI chapter, consider the chapter's size, the types of businesses represented, and the commitment required for attendance and participation. It's also helpful to attend a few meetings as a guest to gauge the group's dynamics and see if it aligns with your business goals.

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