Why Does Pampered Chef Route People to a Paticular Website?

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Discussion Overview

The thread discusses the routing of customers to specific consultant websites when they visit the Pampered Chef website. Participants express concerns about the implications for consultants without their own websites and share their personal experiences regarding the effectiveness of having a website for their business.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant expresses frustration about the routing process, feeling it disadvantages consultants without websites.
  • Another participant notes that leads are directed to qualified Directors in the area.
  • Several participants share that having a personal website can help generate sales and outside orders.
  • One participant, identifying as a consultant, mentions their website has not generated significant orders, leading them to consider not renewing it.
  • Another participant emphasizes the importance of marketing the website to see a return on investment.
  • One participant shares that their director benefits from leads due to having a website, while they themselves have not seen similar success.
  • Several users mention the need for hosts to utilize features like evites to maximize the benefits of a website.
  • One participant reflects on the necessity of having a website in today's digital age, even if immediate sales are not evident.

Areas of Agreement / Disagreement

Views differ regarding the effectiveness of having a website, with some participants advocating for its benefits while others share negative experiences. No clear consensus emerges on the overall impact of the routing process on consultants without websites.

Contextual Notes

Participants share a range of experiences, highlighting the variability in success with personal websites based on individual marketing efforts and local demographics.

Who May Find This Useful

Consultants considering whether to invest in a personal website may find the shared experiences and opinions relevant to their decision-making process.

I purchased my website as soon as I signed, so that I could have it printed on my first batch of business cards. The next thing I did was to have my DH do a test by sending an inquiry to PC through the corporate website, asking for a Consultant in his area. It took two or three days before another Consultant replied. She was a Director. He sent a reply telling her that it was a test, since his wife had just become a Consultant, and we had MISTAKENLY thought I would receive referrals as a result of paying for a website. We later received a warning message, telling us NEVER to test the system again!
Referrals were only made to Directors, and this was wasting their time. Now that I have been in the system 18 months, I can appreciate that this could be a real nuisance, and not fair to the Directors who have to reply to phony "customers". It was a great disappointment, to learn that I would not be receiving orders through my website based on my zipcode. However, I do have control over whether I make the necessary effort to promote to Director, and can blame no one for the fact that I have only one recruit in my first 18 months. She just celebrated her first anniversary, so I'm thrilled that she is still active. It keeps me focused to be a role model for her. We march along together.
 
I mention my website to every single person I talk to about Pampered Chef! I just finished my third month, and 16 people have ordered online. I think it is the best investment I've made in my business, thus far.
 
I mention my website a lot. I mention that if they are looking for a discontinued product to check the website every couple of weeks. I have had one show that was almost entirely on my website and a few other orders. I don't know if it has paid for itself, but I can't imagine not having it in this day and age. I plan on keeping it as long as I am with PC.
 
Whether your hosts talk it up will really make a difference, too. I use a "Can't come? Order online..." label on ALL my invitations (I put it on the bottom over the "preview our catalog at pamperedchef.com" statement). My show last weekend was with a host who doesn't have internet access, and therefore didn't send any e-mail invitations (we're not supposed to call them e-vites, since that's a trademark of that site). There were NO web orders. Tonight's host gave me addresses to mail 30 postcards, plus she sent 10 email invitations, and I have 3 web orders already. So it will depend a lot on how comfortable your customer base is with online shopping.
 
chefann said:
Whether your hosts talk it up will really make a difference, too. I use a "Can't come? Order online..." label on ALL my invitations (I put it on the bottom over the "preview our catalog at pamperedchef.com" statement). My show last weekend was with a host who doesn't have internet access, and therefore didn't send any e-mail invitations (we're not supposed to call them e-vites, since that's a trademark of that site). There were NO web orders. Tonight's host gave me addresses to mail 30 postcards, plus she sent 10 email invitations, and I have 3 web orders already. So it will depend a lot on how comfortable your customer base is with online shopping.

I do the labels too. I had an order for tomorow's show on my website & the host didn't give me an email address for her so I never told her about my website, so that was just from the labels. I usually have 1 or more orders from just about every show. I've also had MANY outside orders. Plus I figure when I become a director, the website will allow me to get ho leads.
 

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