Why Can't We Use the New Tagline?

Click For Summary

Discussion Overview

The thread discusses the restrictions surrounding the use of the new tagline "discover the chef in you" among Pampered Chef consultants. Participants share their experiences and confusion regarding the guidelines provided by the company.

Discussion Character

  • Opinion-based
  • Anecdotal
  • Debate/contested

Main Points Raised

  • One participant received an email stating that the new tagline is not allowed for personal use, only on approved materials.
  • Another participant expresses confusion about the prohibition and questions the reasoning behind it.
  • A participant shares their understanding that the tagline can only be used with the logo and not independently.
  • One consultant mentions finding the wording of the policy confusing, noting that it seems contradictory to allow downloads of the tagline while prohibiting its use.
  • Another participant confirms that the tagline cannot be used alone and shares their previous experience of using it on their website.
  • Several users inquire about where to find the new logos and taglines for download.
  • One participant provides guidance on where to locate the logos and mentions the restrictions associated with the chef’s hat icon.
  • Another participant expresses gratitude for finding the logos after receiving assistance.

Areas of Agreement / Disagreement

Views differ regarding the clarity and implications of the tagline usage policy, with some participants expressing confusion and others attempting to clarify the restrictions.

Contextual Notes

The discussion reflects the experiences of consultants navigating the guidelines set by Pampered Chef regarding branding materials.

Who May Find This Useful

Consultants seeking clarification on the use of the new tagline and associated branding materials may find this discussion relevant.

B
BethCooks4U
Gold Member
Messages
12,926
I got an email from my Exec saying that we are not to use the new tagline (discover the chef in you) at all. It is NOT allowed. It can only be used with the logo and on paperwork from PC and Merrill. We can not use it in our emails or on our websites or in any flyers that we make up.

Thought you should all know.
 
? really? that is strange, don't you think? anyone have any ideas why would they prohibit us from using it? (i'm kinda new to PC)..
 
  • Thread starter
  • #3
I really don't know but this is what I got in the email from my Executive Director:


Tagline Restrictions:

You may not use the tagline “discover the chef in you”(except as part of the approved logo) in any way other than on pre-approved materials you purchase from our licensed merchandise vendors or downloaded from Consultant’s Corner (for example, promotions flyers). Because we want this tagline to capture what The Pampered Chef® stands for, we must carefully control its use. If you have it on your Personal Web Site, use it in e-mail, on flyers or anything else you produce, you must remove it.
 
I had read this on CC, but I find the wording very confusing. It is available for us to download (under Advertising & Publicity Policies) and it states that we may use the logo and tag line as long as they are not altered in any way and as long as we following all of the other advertising and publicity policies that are outlined on CC and in the Recipe for Sucess. Why would they make these available for us to download if we can't use them for anything? :confused:

Dawn Trudell
Independent Consultant
Fort Wayne, IN
 
dawn424383 said:
I had read this on CC, but I find the wording very confusing. It is available for us to download (under Advertising & Publicity Policies) and it states that we may use the logo and tag line as long as they are not altered in any way and as long as we following all of the other advertising and publicity policies that are outlined on CC and in the Recipe for Sucess. Why would they make these available for us to download if we can't use them for anything? :confused:

Dawn Trudell
Independent Consultant
Fort Wayne, IN
Click to expand...


Dawn,

What the policy is saying is that you can not use the tag line by itself. A lot of people were putting the tag line in their signatures, on newsletters and on websites. (I had it on my website.)

You are able to use the new logo with the tagline! Just not the tagline by itself!

HTH
 
download?Where can we got the new logos/taglines? I just went to the download center on CC and couldn't find them anywhere...
 
  • Thread starter
  • #7
Pampered Sofia said:
Where can we got the new logos/taglines? I just went to the download center on CC and couldn't find them anywhere...
Click to expand...


I just went there this morning and they are there for us to dwnload and the restrictions are also listed right there too. Consultant's Corner --> Promoting your business --> advertising and publicity policy.

Here's information about use of the chef hat logo too:

Chef’s Hat Icon Restrictions:
You may not use the chef’s hat icon by itself in any format in any way other than on pre-approved materials you purchase from our licensed merchandise vendors or downloaded from Consultant’s Corner (for example, promotional flyers). Because we want this image and the tagline to become a symbol of what The Pampered Chef® stands for, we must carefully control its use. If you have the chef’s hat icon on your Personal Web Site, use it in e-mail, on flyers or anything else you produce, you must remove it.
 
Thanks!Found the logos, thank you:)
 

Frequently Asked Questions

Why can't we use the new tagline in our marketing materials?

The new tagline is part of a broader branding strategy that the company has implemented. It is essential to maintain consistency across all marketing channels to strengthen brand identity. Using the tagline in unauthorized materials could dilute the brand message and create confusion among customers.

Are there specific guidelines for using the new tagline?

Yes, there are specific brand guidelines provided by the company that outline how and when to use the new tagline. These guidelines ensure that all representatives present a unified brand image and adhere to the company's standards for marketing and communication.

What happens if I use the new tagline without permission?

Using the new tagline without permission may lead to disciplinary actions, including warnings or potential termination of your direct sales agreement. It is crucial to follow the company's policies to avoid any negative consequences.

Can I still promote my business without using the new tagline?

Absolutely! While the new tagline is an important part of the brand, you can still effectively promote your business using other approved marketing materials and strategies. Focus on showcasing your products and the unique value you offer to customers.

When will we be allowed to use the new tagline?

The timeline for when representatives can start using the new tagline will be communicated by the company through official channels. It is important to stay updated with company announcements to ensure you are using the tagline appropriately when it becomes available.

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