What Do You Think of the New Weekly Dish Format?

Click For Summary
SUMMARY

The forum discussion centers around the new "Weekly Dish" email format, which features a fun food fact or holiday alongside a recipe, with less emphasis on sales and recruiting. Participants express positive feedback about the format's clean design and its potential to engage customers without overwhelming them with promotional content. Suggestions include adding a subscription option in the "Tasty Tidbits" email and allowing users to customize their content. Overall, the format is seen as a refreshing alternative to traditional newsletters.

PREREQUISITES
  • Email marketing strategies
  • Basic graphic design principles
  • Understanding of customer engagement techniques
  • Familiarity with newsletter content management
NEXT STEPS
  • Research effective email marketing tools like Mailchimp or Constant Contact
  • Explore graphic design software options for newsletter creation, such as Adobe InDesign
  • Learn about customer segmentation strategies for targeted email campaigns
  • Investigate best practices for creating engaging content in newsletters
USEFUL FOR

Email marketers, graphic designers, content creators, and anyone involved in customer engagement through newsletters will benefit from this discussion.

PampChefJoy
Gold Member
Messages
1,813
I uploaded a sample of the "Weekly Dish" email that I'm developing to the newsletters tab. If you have a moment, would you please check it out and let me know your thoughts?

This would be the general format - one fun food fact/holiday highlighted with an accompanying recipe. Then a quick summary of the guest/host/recruit specials on the left. There is intentionally less emphasis on the sales/recruiting because this is meant to be a weekly "touch" for sharing recipes and tips instead, and hopefully customers won't be annoyed by weekly emails if they're not overly "sales-y".
 
I love that! Format is fun! Like the food fact and that you still include the month's special. Very cool Joy!! Thanks!!
 
I really like it Joy - as a graphic and web designer myself - I love the format with the clean lines - I'm such a table nut :)
 
I really like it, too! Can you add a blurb about the Weekly Dish to the next Tasty Tidbits email? I'd like to give people the opportunity to "subscribe" to the weekly email--not sure if everyone would want to hear from me weekly, or if it would make them more likely to hit "Unsubscribe".
 
  • Thread starter
  • #5
AmyDare said:
I really like it, too! Can you add a blurb about the Weekly Dish to the next Tasty Tidbits email? I'd like to give people the opportunity to "subscribe" to the weekly email--not sure if everyone would want to hear from me weekly, or if it would make them more likely to hit "Unsubscribe".

I can make a blast about it and add it to the build-your-own articles. I don't think it would be applicable to as many people for the general newsletter. I think most will be writing a personal note at the top of the first one they send out, or just writing their own note of introduction. I can't really code any sort of opt-in signup for each individual mailing list.
 
Not a member at the moment so I cant' see it but I LOVE the idea! The only thing close to criticism I had of the regular format is that it's a bit long. I think it might be a nice alternative for people.
 
Is this going to be something you're going to continue? I love it!
 
Intrepid_Chef said:
Not a member at the moment so I cant' see it but I LOVE the idea! The only thing close to criticism I had of the regular format is that it's a bit long. I think it might be a nice alternative for people.

Delete out whatever sections you don't want or use the 'make your own' and put the parts together. Easy fix.
 
Melissa78 said:
Delete out whatever sections you don't want or use the 'make your own' and put the parts together. Easy fix.

That's what I do. . .and sometimes add something of my own in place of the article I remove.
 
I do the same as Jeanine - I delete Host of the Month but add in a message from me or another recipe etc. or delete other items I may not care for but substitute according to my own taste or what I feel I want my peeps to know.
 

Frequently Asked Questions

What is the new Weekly Dish format?

The new Weekly Dish format is a revamped approach to sharing recipes and cooking tips with Pampered Chef consultants and customers. It focuses on providing a structured weekly theme that highlights specific products, seasonal ingredients, or cooking techniques, making it easier for consultants to engage their audience and promote relevant items.

How does the Weekly Dish format benefit consultants?

The Weekly Dish format benefits consultants by offering a consistent and organized way to present content. It helps them save time on planning and allows them to focus on building relationships with customers. By following a weekly theme, consultants can create targeted promotions and demonstrations that resonate with their audience.

Can customers participate in the Weekly Dish format?

Yes, customers can definitely participate in the Weekly Dish format! They are encouraged to try out the recipes, share their experiences, and even post pictures of their creations on social media. This engagement not only fosters a sense of community but also helps promote the Pampered Chef brand.

What types of themes can we expect in the Weekly Dish format?

The themes in the Weekly Dish format can vary widely, covering topics such as seasonal ingredients, holiday cooking, meal prep tips, or specific cooking techniques. Each week aims to highlight different aspects of cooking that can inspire both consultants and customers to explore new recipes and products.

How can I provide feedback on the Weekly Dish format?

If you have feedback on the Weekly Dish format, you can share your thoughts with your team leader or directly through the Pampered Chef consultant portal. The company values input from its consultants and often uses feedback to make improvements and adjustments to their programs.

Similar Pampered Chef Threads

  • emiscookin
  • Products and Tips
Replies
16
Views
6K
flemings99
  • ChefShalon
  • Business, Marketing and Customer Service
2 3 4 5 6
Replies
169
Views
26K
Becca_in_MD
Back
Top