Was the Cyber Monday Email Supposed to Be the December Newsletter?

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SUMMARY

The discussion centers around confusion regarding a Cyber Monday email that was mistakenly thought to be the December newsletter. Participants confirmed that the actual December newsletter is scheduled for release on December 5th. Concerns were raised about the effectiveness of the $75 minimum for free shipping, with suggestions that lowering it to $50 would likely increase sales. Participants shared personal sales experiences, noting that while clicks were high, actual sales were disappointing, highlighting the need for better promotional strategies.

PREREQUISITES
  • Understanding of email marketing strategies
  • Familiarity with sales conversion metrics
  • Knowledge of shipping policies and customer expectations
  • Experience with promotional pricing techniques
NEXT STEPS
  • Research effective email marketing strategies for newsletters
  • Analyze sales conversion rates and customer behavior
  • Explore best practices for setting shipping minimums
  • Investigate promotional pricing strategies for increased sales
USEFUL FOR

Small business owners, e-commerce marketers, and anyone involved in email marketing and sales strategy optimization.

chefsteph07
Messages
3,199
I am confused...was the "email" about the free shipping yesterday supposed to be the December newsletter? I received a warm call report for it..If so, I am highly disappointed!
 
No. The December Newsletter goes out NEXT Monday (5th).They offset them so we had time to opt-out and then opt back in if needed. (I missed that deadline, so thankfully, I didn't have confused customers with the PC special and MY special).
 
  • Thread starter
  • #3
Thank goodness! LOL
I was surprised when I got the warm call report. I'm glad the regular one is going out next week! :)
 
I'm a little disappointed that I got 26 clicks - and apparently no sales yesterday! :-(
 
  • Thread starter
  • #5
I didn't get any sales either. But today I got a $106.00 order from a lead to my website. :D
 
I think the $75 minimum is way too high. I bet you'd get more with $50. I did my own sale (10 days)- and so far, I've had about $450 in sales...with a few more orders I know are coming in. I won't make a ton of money- since I did a 20% off sale (I make a bit more..but not much). But I needed the sales to be active, AND I'm going to get the Table Runner! Plus, I have enough, I may carry one show over into December for my first Dec show. Anyway, I had calculated that if I offered Free Shipping- it would need to be a $50 order minimum to at least break-even on the cheapest order. (This was for Direct-shipping rates.)If PC offered $50 minimum Free shipping, I bet they'd get more takers, and invariably, they'd start shopping and spend more than that!
 
I agree with that! Most sites that offer free shipping have a $50 minimum for it. I know I had two people tell me they were going to order - I bet it threw them off when they read the fine print and saw that it was a $75 minimum.
 
does anyone else have an issue seeing the warm call report? i tried clicking on the link and it just sat there 20 mintues doing nothing. i can't even go into it from my website...
 
I agree $75 was way too much to spend. A lot of companies were doing free shipping on Monday with any size order. I think they and us would have gotten a lot more sales with that kind of special.
 
I use to do a HUGE Black Friday sale, i'd really discount my sales, but that was when we had free-for-all in November. This year, i didn't do a big Black Friday sale because the moved it to January. I ended up with one order and it was 35.00
 

Frequently Asked Questions

Was the Cyber Monday email intended to replace the December newsletter?

No, the Cyber Monday email was not intended to replace the December newsletter. It was a separate promotional communication aimed at highlighting special offers for that specific shopping event.

Why did I receive a Cyber Monday email instead of the December newsletter?

The Cyber Monday email was sent out to provide timely information about exclusive deals and promotions. The December newsletter will still be sent out later in the month to cover broader updates and news.

Will there still be a December newsletter after the Cyber Monday email?

Yes, there will still be a December newsletter. The Cyber Monday email is a standalone communication, and the newsletter will include additional content and updates relevant to the month.

What kind of information can I expect in the December newsletter?

The December newsletter typically includes product highlights, upcoming promotions, tips for holiday cooking, and updates from the company. It serves as a comprehensive resource for consultants and customers alike.

How can I ensure I receive both the Cyber Monday email and the December newsletter?

To ensure you receive both communications, make sure you are subscribed to the mailing list and that your email preferences are set to receive all updates. You can check your subscription status through your account settings.

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