Uncovering Success with PWS Blerbs

Click For Summary

Discussion Overview

This thread discusses participants' experiences with sending out PWS "blerbs" and the varied responses they received, including both positive and negative feedback.

Discussion Character

  • Anecdotal
  • Opinion-based

Main Points Raised

  • One participant, identifying as a consultant, shared their experience of sending out a PWS "blerb" for the Heart Dish special, receiving mixed responses including opt-outs and an online order.
  • Another participant expressed a similar experience, noting they typically receive 5-10 opt-outs but often get a significant number of orders, highlighting a recent month with only one order but still feeling positive about it.
  • Several users mentioned the ups and downs of the business, comparing it to fishing and emphasizing the importance of patience and persistence.

Areas of Agreement / Disagreement

Views differ on the frequency of orders and opt-outs, with some participants reporting consistent orders despite opt-outs, while others noted a particularly low order month.

Contextual Notes

Participants shared personal experiences related to their PWS email campaigns, reflecting on the transient nature of their customer base and the challenges of maintaining connections.

Who May Find This Useful

Consultants looking for relatable experiences regarding PWS email campaigns and the variability of customer responses may find this discussion insightful.

baychef
baychef
Silver Member
Messages
2,833
Two days ago, I decided to do something that has been right under my nose...but had never done.

Send out one of the PWS "blerbs". I decided to send out the Heart Dish special.

My results...
Bad news...one person going postal saying "Who are you? I don't know any Ann's" all written in caps. I searched my records and only found her name on my PWS so I e-mailed her back explained who I was and that I live close to a military post so maybe someone she knew did an online invitation. Asked her to let me know if she wanted to be taken off my list.

Probably about 7 did an opt out...now keep in mind, I have been in PC 9 years and have had a PWS since it became available. I am almost on show 800 and since the military post has a very transient population from all over the US...there are many names in all of my contact lists.

:party::party:GOOD NEWS:party::party:

An online order within 24 hours for $70.25

One past recruit lead who is not interested in the business right now, but wants a catalog...hopefully I can talk her into a party??:pray:

One past customer who was at a party in Dec. 2006. It was a party on the military post and she has since moved to Florida...she wants a new catalog and wants to order.:chef:
 
sweet and sour :) just like always! Congrats for doing it
 
  • Thread starter
  • #3
Koolotus said:
sweet and sour :) just like always! Congrats for doing it
Click to expand...

I really though the sour was going to be there but the sweet was unexpected!!

This business is like fishing....I never was patient when fishing on a near by river...my cousin who is now a multi millionaire...he lived to fish while the rest of us went swimming. He didn't seem to inherit the family impatience that our fathers share!!:chef:
 
That's awesome!!
I get about 5-10 opt-outs every time I send out a PWS email...but almost always get a significant number of orders. This month was the first time ever that I only got one order - but, hey, it was a $67.50 order, so I am thrilled!
 
dannyzmom said:
That's awesome!!
I get about 5-10 opt-outs every time I send out a PWS email...but almost always get a significant number of orders. This month was the first time ever that I only got one order - but, hey, it was a $67.50 order, so I am thrilled!
Click to expand...

that is very encouraging to me! You have such ans awesome business and it really puts it in perspective for me that everyone one has the "bumps" too!
 

Frequently Asked Questions

What are PWS Blerbs and how do they help in direct sales?

PWS Blerbs are short, engaging snippets of information or promotional content that can be used on personal websites (PWS) to attract customers. They help in direct sales by providing quick insights into products, promotions, or events, making it easier for potential customers to engage and make purchasing decisions.

How can I create effective PWS Blerbs?

To create effective PWS Blerbs, focus on clarity and conciseness. Use catchy headlines, highlight key benefits of the products, and include a call to action. Tailor your language to resonate with your target audience and ensure that the tone reflects your personal brand.

Where should I place PWS Blerbs on my website?

PWS Blerbs should be strategically placed on your website to maximize visibility. Consider using them on your homepage, product pages, and during promotional events. They can also be effective in blog posts or newsletters to keep customers informed and engaged.

How often should I update my PWS Blerbs?

It's important to update your PWS Blerbs regularly to keep the content fresh and relevant. Aim to refresh them with new promotions, seasonal products, or customer testimonials at least once a month, or whenever you have new offerings or events to promote.

Can I use PWS Blerbs on social media?

Yes, PWS Blerbs can be effectively used on social media platforms. You can share snippets of your Blerbs as posts or stories, linking back to your website for more information. This helps drive traffic to your site and engages your audience with concise, appealing content.

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