Rebranding and Simplifying: Opinions on My New Photography Logo

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Discussion Overview

The thread centers around a participant's contemplation of rebranding their photography business, specifically focusing on feedback regarding new logo concepts. Participants share their opinions on the current and proposed logos, discussing color preferences and design elements.

Discussion Character

  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant expresses a desire to simplify their branding after feeling disconnected from their current logo.
  • Another participant finds both logos lovely.
  • Several users mention a preference for the blue logo, describing it as cool, refreshing, and versatile.
  • One participant prefers the logo on the left, suggesting a cyan-magenta-yellow version could enhance it.
  • Another participant also prefers the logo on the left but acknowledges the appeal of the blue option if a change is desired.
  • One participant appreciates the script on the left logo while also liking the blue version.

Areas of Agreement / Disagreement

Views differ regarding which logo is preferred, with some participants favoring the blue option and others preferring the current logo on the left. No clear consensus emerges.

Contextual Notes

The discussion reflects personal experiences and preferences regarding branding in the context of a photography business.

Who May Find This Useful

Participants in the photography community or those considering rebranding may find the shared opinions and experiences relevant.

PampChefJoy
PampChefJoy
Gold Member
Messages
1,813
I am contemplating re-branding my photography business -- I've had the same logo for 2 years and not quite feeling so connected to it anymore. I've vowed to make 2010 a lot simpler and I wanted to simplify my branding...

Here is the current logo and the new concepts. Not sure if I want to keep the colors or switch directions to the blues, which is a cooler palette but seems a lot crisper to me too. The last one is a black and white version because some things require grayscale appearance and I needed to make sure it appears okay in grayscale.
 

Attachments

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I think they're both lovely.
 
I really like the blue.. cool and refreshing.. and inter-seasonal and inter-event (if that is a word)...
 
I like the one on the right. Maybe do a cyan-magenta-yellow version above the black?
 
I prefer the new in blue (hmm, almost sounds like a wedding!).
 
I prefer the one on the left. :)
 
I like your logo on the left.
 
I like the one on the left. :)ETA: Oh, wait, the left one is your current one? The ones on the right are the new ones you're considering? I really do like the one on the left the best. But if you're tired of it and want a change, then I think the blue one is nice. :)
 
I like the blue, but I like the script on the left!
 

Frequently Asked Questions

What inspired the rebranding of your photography logo?

The rebranding of my photography logo was inspired by a desire to create a more modern and minimalist aesthetic that reflects my style and the essence of my work. I wanted a logo that resonates with my target audience and conveys professionalism while still being approachable.

How does the new logo simplify your brand identity?

The new logo simplifies my brand identity by using clean lines and a limited color palette, making it easily recognizable and memorable. This streamlined approach helps to eliminate visual clutter, allowing potential clients to focus on my photography rather than being distracted by overly complex designs.

What feedback have you received about the new logo?

The feedback on the new logo has been overwhelmingly positive. Many clients and peers have commented on its modern look and how it effectively captures the essence of my photography style. Some have mentioned that it feels fresh and inviting, which aligns with the experience I want to provide.

How does the new logo reflect your photography style?

The new logo reflects my photography style by incorporating elements that emphasize simplicity and elegance. The design choices mirror the way I approach my photography—focusing on natural beauty and authentic moments without unnecessary distractions. This alignment helps to create a cohesive brand image.

Will the rebranding affect your existing clients?

I believe the rebranding will positively affect my existing clients by reinforcing my commitment to quality and professionalism. While the logo has changed, my core values and the quality of my work remain the same. I plan to communicate this transition clearly to ensure that my clients feel connected to the brand throughout the rebranding process.

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