Rear Windshield Wiper Advertising: A Good Idea or a Waste of Time?

Click For Summary

Discussion Overview

The thread explores the idea of using rear windshield wipers for advertising by hanging catalogs or business cards. Participants share their thoughts on the effectiveness and practicality of this approach, along with personal experiences related to similar advertising methods.

Discussion Character

  • Exploratory, Opinion-based, Anecdotal

Main Points Raised

  • One participant describes seeing a catalog bag on a rear wiper and considers it a potential way to promote their business, though they express uncertainty about its effectiveness.
  • Another participant raises concerns about the practicality of leaving catalogs on a wiper, especially in rainy conditions, and questions how the catalogs would be managed when parked.
  • Several participants mention alternative methods, such as using business card holders or magnetic catalog holders, noting that business cards might be retained more effectively than catalogs.
  • One participant shares their experience with a business card holder that allows potential customers to take a card, emphasizing the importance of having contact information available.
  • Another participant recalls using a shower caddy with suction cups for catalog display, while expressing concerns about potential scratches from magnetic holders.
  • Some participants discuss their experiences with different products for displaying catalogs or cards, including feedback from others who have used similar methods.

Areas of Agreement / Disagreement

Views differ on the effectiveness and practicality of using rear windshield wipers for advertising. While some participants see potential in the idea, others express skepticism and highlight various concerns.

Contextual Notes

Participants share personal experiences and observations related to advertising methods, focusing on the challenges and considerations of using vehicles for promotion.

Who May Find This Useful

Consultants interested in exploring creative advertising methods may find the shared experiences and viewpoints relevant to their own promotional strategies.

c00p
c00p
Gold Member
Messages
1,262
So I saw something the other day that intrigued me and I've been trying to decide if it's a good idea or not - so I thought I'd ask all of you!! I have a SUV with a rear windshield wiper, like this minivan that I saw. She had taken a catalog "hanger" bag and put catalogs inside of it and hung it on her rear wiper blade thingy with a big bold sign that said "feel free to take a catalog". So I'm thinking this might not be a bad idea to get your name out there, but you have no way of contacting them again. Would it be a good idea to do this or a waste of time???? Also, if I did do it, what kind of catchy wording could I put on the "sign"?????
 
It sounds interesting, but I'm not sure how effective it would be. Like you said, you have no way of contacting that person. Plus, I live where it frequently rains with no real notice, which would make for lots of wet catalogs. Do you think she put the bag out once she was parked, then put it back in the vehicle when she returned? I can see myself driving off with it flapping against my back doors.
 
  • Thread starter
  • #3
I would think that she put it out when she parked and then back in before leaving - but I'm like you, I can TOTALLY see myself driving off with it flapping in the wind (kind of like my arms do.....but that's another story!! :D ).
 
I've heard of people leaving a stack of catalogs under their windshield wipers or a magnetic catalog holder on the side of their car.
 
I'd be afraid someone would break my wiper! :eek:

I have a business card holder that I can put on my window and people can take a card if they want. That way they have my info but it costs me the least - people keep business cards more than they keep catalogs. I still can't follow up with them but I figure at least they can see my website or call me if they want a catalog. Problem is I forget to put it out.
 
I'm sure it would be like anytime you hand out a catalog without getting a name/number in return. But if you have alot of catalogs left over and no plans to do a booth or something, why not.Personally, I'd rather do the business cards and if I was going to put cattys on my car, I'd do the cheaper mini's.
 
BethCooks4U said:
I'd be afraid someone would break my wiper! :eek:

I have a business card holder that I can put on my window and people can take a card if they want. That way they have my info but it costs me the least - people keep business cards more than they keep catalogs. I still can't follow up with them but I figure at least they can see my website or call me if they want a catalog. Problem is I forget to put it out.
Click to expand...

Is it that free one and how did that work out? I contacted the guy for some more information on the product and never got a reply. So, I figured it he couldn't reply, I wouldn't go searching for the product.

So, is it that one, or do you have another detachable one?
 
I remember hearing that someone uses one of those shower caddy things with the suction cups to put catalogs on their car when they are our shopping.............

I've also seen cars while I've been out with the business card magnets (vistaprint) all over the back of their car - it was obvious that you could just take one. I'm not sure that I would like that though - I'd be afraid of scratches from magnets being moved/removed.....
 
janetupnorth said:
Is it that free one and how did that work out? I contacted the guy for some more information on the product and never got a reply. So, I figured it he couldn't reply, I wouldn't go searching for the product.

So, is it that one, or do you have another detachable one?
Click to expand...

Yes it is. I called him when Linda said she was offered a free one and he said he had just offered it to one person to see if that approach would work. I had already ordered and he sent me extra free too - I gave one to my son (a realtor) who said he was going to put it on his sign. I also gave 2 of them to team members. I haven't gotten any feedback from them.

I also got a clear plexiglass thingy that he is selling for a couple dollars. I didn't want to attach it to the car permanently (there are instructions on how to remove it though). The card holder is now attached to that and I just put it on the window and then close the window with it in when I leave the car. I did forget to take it off once but luckily it didn't even move in the wind. I usually forget to put it out so not many cards have been taken.
 

Frequently Asked Questions

What is rear windshield wiper advertising?

Rear windshield wiper advertising involves placing advertisements on the rear windshield of vehicles, typically using removable decals or stickers. This form of advertising aims to capture the attention of drivers and pedestrians behind the vehicle, promoting products or services in a unique way.

Is rear windshield wiper advertising effective?

The effectiveness of rear windshield wiper advertising can vary based on several factors, including the location of the vehicle, the design of the advertisement, and the target audience. While some businesses report increased visibility and engagement, others may find it less impactful than traditional advertising methods.

What are the benefits of using rear windshield wiper advertising?

Some benefits of rear windshield wiper advertising include low cost, high visibility in traffic, and the ability to reach a diverse audience. It can also create a mobile advertising platform, allowing businesses to promote their brand while on the move.

Are there any drawbacks to rear windshield wiper advertising?

Drawbacks of rear windshield wiper advertising include potential damage to the vehicle's surface, limited space for messaging, and the possibility of being seen as unprofessional or cluttered. Additionally, the effectiveness may be limited if the vehicle is not frequently in high-traffic areas.

How can I measure the success of rear windshield wiper advertising?

To measure the success of rear windshield wiper advertising, businesses can track metrics such as increased website traffic, social media engagement, or direct inquiries related to the advertisement. Additionally, using unique promo codes or QR codes can help assess how many people respond to the ad.

You must log in or register to reply here.

Similar Pampered Chef Threads

Open Houses: Waste of Time or Worth It?
  • kearstin
    • Pampered Chef Sales
Replies
15
Views
2K
gilliandanielle
Do You Have a Sign in Your Yard? Pampered Chef Ideas & Suggestions
  • cwinter474
    • Pampered Chef Sales
Replies
15
Views
3K
c00p
Muffin Pan Recipe Booklet: Good Idea or Flop?
  • jenniferlynne
    • Pampered Chef Sales
2
Replies
33
Views
3K
whiteyteresa
ifYou See This on Facebook, Please Don't Use It!
  • Sheila
    • Pampered Chef Sales
Replies
13
Views
4K
CookinWithLynda
Is Hosting a Mystery Host Party a Good Idea for My Business?
  • Humble Beginnings
    • Pampered Chef Sales
Replies
2
Views
1K
Admin Greg
I Read Once That It's a Great Idea to Keep All the Customer Survey
  • DebPC
    • Pampered Chef Sales
Replies
2
Views
3K
Windy City Pampered Chef
Biggest Waste of Time: My 1st Fundraiser Flop!
  • PChefRenee
    • Pampered Chef Shows
Replies
15
Views
2K
Teresa Lynn
Pampered Chef Decal Finally Got a Response!!!
  • kaseydee
    • Pampered Chef Sales
Replies
4
Views
2K
wadesgirl
Want to Help Whip Cancer with a Simple Pin Idea?
  • COOKINWITHSHERRI
    • Pampered Chef Shows
Replies
10
Views
2K
pampered1224
Is Quitting the Pampered Chef Business a Good Idea?
  • brandynichoal
    • Buy and Sell Items
Replies
9
Views
2K
stevensel
Back
Top