Is Shopping for Leads at Local Malls Effective for Businesses?

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Discussion Overview

The thread discusses the experiences and plans of participants regarding "shopping for leads" at local malls as a strategy for business development. Participants share their personal experiences, plans, and outcomes related to this approach.

Discussion Character

  • Anecdotal
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions planning to visit a local mall to gather leads by talking to store employees rather than customers.
  • Another participant shares their experience of a friend who successfully used this method while wearing a Pampered Chef apron.
  • Several users express excitement about stepping out of their comfort zones and collaborating on this initiative.
  • One participant outlines their goal of approaching 20 people during their visit, viewing it as a focused challenge.
  • Another participant recounts a less successful experience, noting that many approached were either uninterested or already had a consultant.
  • Some participants express support and encouragement for those attempting this strategy.

Areas of Agreement / Disagreement

Views differ on the effectiveness of the approach, with some participants sharing positive expectations while others recount mixed results from their experiences.

Contextual Notes

The discussion reflects a variety of personal experiences and plans related to lead generation in a retail environment, with no official guidance or safety claims made.

Who May Find This Useful

Participants within the consultant community exploring unconventional methods for lead generation may find the shared experiences relevant.

P
pamela
Messages
41
Jennifer (iteachurkid) and I live near each other and have been discussing the option of going to a local mall and doing what is called "shopping for leads". Has anyone here ever done this? Does anyone have any ideas for us? Her Director did this with some of her team and we are going to get info from her, I just thought it would pay for us to see if anyone here had any ideas for us, too! TIA
 
Can I come?if you guys are going to VCC can I come too? :pray:
 
That's where we are headed. We are planning it for August 4th. We'd love to have ya. We can all step WAY out of our comfort zones TOGETHER!!!
 
  • Thread starter
  • #4
Amy!!! I didn't know you lived near me?!?!?!
Of course you can come!
 
Please share what you plan to do and how it works out. Details needed!
 
  • Thread starter
  • #6
Beth, from what I understand, we will go to the mall with PC booking and recruit info in hand and talk to the employees in the stores. This way, we are not soliciting customers. I have a friend that did this when she moved and she wore her PC apron! She was very successful!
Jennifer is checking on the gorey details, so when I know, I will let you all know!
 
iteachurkid said:
That's where we are headed. We are planning it for August 4th. We'd love to have ya. We can all step WAY out of our comfort zones TOGETHER!!!
Click to expand...

Awesome! thanks for letting me invite myself! I'm in TN right now, but if you PM with details (or call) that would be geat!
Plus I LOVE Dillards & Kirklands!:D
 
wish me luck!Ok, due to differing schedules we are all doing this on our own. I'm doing it tomorrow (monday) night. Wish me luck!! I'll let you guys know what the results are!:pray:

My goal is to approach 20 people! Ambitious I know, but it should keep me focused and not distracted by the other shopping.
 
  • Thread starter
  • #9
GO FOR IT, GIRL!!!

I'll let you know how CTC goes on Tuesday~I am seriously considering wearing my PC apron!
 
make sure you find someone to "wait on you" then compliment how well they work with people and you are always on the lookout for people like this to add to your team. Go to Boscovs, I hear things aren't too good there, might find some people willing to "jump ship"
 
Good luck to you both...I'm so bummed I can't go, but my poor sister really needs help packing :( You will both do awesome! Maybe we can try to set something up in the next couple of weeks and try to do it again!! Have fun!
 
Well...How did it go?
 
amy07 said:
Ok, due to differing schedules we are all doing this on our own. I'm doing it tomorrow (monday) night. Wish me luck!! I'll let you guys know what the results are!:pray:

My goal is to approach 20 people! Ambitious I know, but it should keep me focused and not distracted by the other shopping.
Click to expand...

chuckie.jpg
You is a braaave baby, Tommy Pickles
tommy.jpg
 
Weird night! The mall was empty! Aside from the teenagers working at the stores. :grumpy:
The other shoppers were moms with kids in tow doing back to school shopping and since I can sympathize with that frustration I didn't approach them. Of the few adults I was able to find: most would not give me their information (but wanted mine) or they already had a Consultant.
I did find one store that allowed me to put in my information about bridal registries.
I always tell my team that I would never suggest them to try something that I wouldn't do myself. It wasn't the results I was particulary hoping for, but I don't feel defeated either. I'll try it again in a few weeks.....
 

Frequently Asked Questions

Is shopping for leads at local malls an effective strategy for businesses?

Shopping for leads at local malls can be effective for businesses, especially those that rely on face-to-face interactions. Malls attract a diverse crowd, providing opportunities to connect with potential customers who may not be reached through online marketing alone.

What types of businesses benefit most from shopping for leads at malls?

Businesses that offer products or services that appeal to a broad audience, such as home goods, beauty products, or food items, tend to benefit the most. Direct sales companies like Pampered Chef can effectively showcase their products and engage with potential customers in a mall setting.

How can businesses effectively engage with potential leads at malls?

To engage effectively, businesses should have a clear strategy, such as setting up a booth or participating in local events. Offering samples, demonstrations, or promotional materials can attract attention and encourage conversations with potential leads.

What are the challenges of shopping for leads at local malls?

Challenges include competition from other vendors, the need for a compelling presentation to stand out, and potential costs associated with renting space or participating in events. Additionally, foot traffic can vary, making it essential to choose the right time and location.

How can businesses measure the success of lead generation at malls?

Success can be measured by tracking the number of leads generated, follow-up conversions, and overall sales attributed to mall interactions. Businesses can also gather feedback from leads to assess the effectiveness of their approach and make necessary adjustments for future events.

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