Is a Newsletter Worth It for a New Business? Tips and Insights

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SUMMARY

Launching a newsletter is essential for new businesses, even within the first 90 days of operation. Engaging with customers early helps maintain visibility and fosters long-term relationships. Tools like Tasty Tidbits and MyEmailDesigns are highly recommended for creating professional newsletters at a low cost. Users report significant increases in customer engagement and sales as a direct result of their newsletters.

PREREQUISITES
  • Understanding of email marketing principles
  • Familiarity with newsletter services like Tasty Tidbits and MyEmailDesigns
  • Basic knowledge of customer relationship management
  • Ability to create and manage a dedicated email account for business communications
NEXT STEPS
  • Research effective email marketing strategies for new businesses
  • Explore the features and pricing of Tasty Tidbits and MyEmailDesigns
  • Learn about customer engagement techniques through newsletters
  • Investigate best practices for setting up a professional email account
USEFUL FOR

Entrepreneurs, small business owners, and marketing professionals looking to enhance customer engagement and drive sales through effective newsletter strategies.

princessmeshelle
Messages
385
i'm still in my first 90, and i want to do a newsletter, but i'm wondering if they are worth it at this point? should i wait until i have a bigger client base to send to or just get it going now? and i guess the other thing is how much does it help business? :confused:

sorry if it has already been discussed, i didn't find anything in my search that looked like it applied...
 
I would say that it can't "hurt" you! This way, you are keeping in contact with your customer base from the get-go! You never know who the person is that's gonna contact you from a newsletter.

It is always a good thing to keep YOUR name in front of people...so when they DO need a consultant, they think of you and contact YOU!!
 
I agree, I'm within my first 90 and signed up so I do keep my name in front of them. Want to make customers for life, not just the show.
 
I agree - and make sure you add something to the effect "please forward this to YOUR contact list of friends and family - Let them be Pampered too" or Referrals build my business, please forward this to your email contacts, if they contact me for a show or place an order, please ask them to let me know you referred them.... I will reward you with a $10.00 gift certificate redemable through me towards a future purchase.

Or something along that line - You know what I mean>
 
PamperedDor said:
I agree - and make sure you add something to the effect "please forward this to YOUR contact list of friends and family - Let them be Pampered too" or Referrals build my business, please forward this to your email contacts, if they contact me for a show or place an order, please ask them to let me know you referred them.... I will reward you with a $10.00 gift certificate redemable through me towards a future purchase.

Or something along that line - You know what I mean>

LOVE IT!! This place is great, another great idea to add, my contact list is small too so this is such a great idea!
 
I just finished my 90 days and have just started sending out newsletters. I wish I would have started from day 1! That way my contacts would be upto date on the new specials.I've just signed up for tastytidbits.net and LOVE IT! It is so worth the $2 a month! Joy does a FABULOUS JOB!!!If you end up joining, let them know I sent you! [email protected] TIA
 
Another vote for Tasty Tidbits!! I just signed up last month after my subscription to a different service ran out and I love it!!
She just added an outlet alert to monthly service too!

Hey-I see you are in Eagle River-I'm in Anchorage!
 
  • Thread starter
  • #8
thanks everyone! i am lazy enough i don't even want to try to put my own together and 2$ a month doesn't feel like it would kill me. i was just wondering if the were any cons to doing it. i'm thinking when pay doy comes around i'll get a subscription to one.i have done some reseach on them and notice most everyone likes tasty tidbits. are there any downsides doing a newsletter? i use hotmail right now but was thinking about settign up a new email just for PC. any sugestions before i commit to anything?
 
I am just past my 90 day mark and I started using a newsletter service last month. I LOVE it. I use myemaildesigns!!!!! :love:
 
My customers love getting the monthly newsletter. I subscribe to Tasty Tidbits and they LOVE the format and the information they get each month. So worth every penny.
 
princessmeshelle said:
thanks everyone! i am lazy enough i don't even want to try to put my own together and 2$ a month doesn't feel like it would kill me. i was just wondering if the were any cons to doing it. i'm thinking when pay doy comes around i'll get a subscription to one.i have done some reseach on them and notice most everyone likes tasty tidbits. are there any downsides doing a newsletter? i use hotmail right now but was thinking about settign up a new email just for PC. any sugestions before i commit to anything?

I don't see any cons to using a newsletter. I feel like it is set up well enough that customers are not bombarded with information.

I would for sure set up your own PC email address. That way you can make sure that you get all of your emails from customers and they don't go into your junk pile.
 
I have a gmail (also free) email account and have no problems sending out my newsletters from there....also, it doesn't matter WHO my internet provider is, my email address won't have to change. (This is important as you move forward in your business...you don't want people to have the wrong email for you, and you don't want to have to "reprint" business cards, stampers, etc. by changing emails.)

Make sure you don't use The Pampered Chef or other registered parts of our taglines in your email name, that's a no-no.
 
i waited over a year and I kicking myself. Within 2 days of my first newsletter being sent I had an online order and booked 2 cooking shows!! get it and move forward!!
 
I saw go for it! It's gotten me a handful of Outlet sales that I never would have had before!

ETA: I "say", not I "saw"....
 
KellyTheChef said:
I have a gmail (also free) email account and have no problems sending out my newsletters from there....also, it doesn't matter WHO my internet provider is, my email address won't have to change. (This is important as you move forward in your business...you don't want people to have the wrong email for you, and you don't want to have to "reprint" business cards, stampers, etc. by changing emails.)

Make sure you don't use The Pampered Chef or other registered parts of our taglines in your email name, that's a no-no.


I agree with getting a free email account. I also use gmail and love it! I have 3 gmail accounts as a matter of fact: a PC one, a personal one and one I use when I sign up for junk stuff or don't want people/companies knowing my name.
 
The most important thing is that it keeps you in front of the customer!

I went a couple years sending out a monthly newsletter, and wondering if it was worth it - but out of seemingly no where, I would get emails and phone calls with requests for shows, and orders....even though you think you aren't getting any response, people are reading it, and it makes them feel connected to you. You are communicating with them, so when they do need something, it's you they will remember...and they'll have your contact info!


I needed extra sales in May - so I sent out an email about the outlet to my newsletter list - and received $700 in orders!:thumbup:

I now get online and outlet orders every month because of my newsletter.
 

Frequently Asked Questions

1. What are the benefits of having a newsletter for a new business?

A newsletter can help build a relationship with your audience by providing valuable content, updates, and promotions. It keeps your brand top-of-mind and encourages customer loyalty. Additionally, newsletters can drive traffic to your website and increase sales by showcasing new products or special offers.

2. How often should I send out my newsletter?

For a new business, sending out a newsletter once a month is a good starting point. This frequency allows you to maintain contact with your audience without overwhelming them. As you gauge engagement and feedback, you can adjust the frequency to weekly or bi-weekly if you have enough content to share.

3. What type of content should I include in my newsletter?

Your newsletter can include a mix of content such as product highlights, cooking tips, recipes featuring your products, customer testimonials, special promotions, and upcoming events. Providing a variety of content keeps your audience engaged and encourages them to look forward to your newsletters.

4. How can I grow my newsletter subscriber list?

To grow your subscriber list, promote your newsletter on your website and social media channels. Offer incentives such as exclusive discounts or free resources for signing up. Additionally, consider using sign-up forms at events or parties to capture interested leads directly.

5. Is it worth investing time and resources into a newsletter for a new business?

Yes, investing time and resources into a newsletter can be worth it for a new business. It serves as a cost-effective marketing tool that can help establish your brand, engage with customers, and drive sales. The key is to ensure that the content is relevant and valuable to your audience, which can lead to long-term benefits.

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