How can I get featured in the media for my direct selling business?

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Discussion Overview

The thread discusses participants' thoughts on gaining media attention for their direct selling businesses, particularly through a scheduled expert call on public relations strategies. Participants express a range of feelings about media exposure and share personal experiences related to the topic.

Discussion Character

  • Opinion-based
  • Anecdotal

Main Points Raised

  • One participant, identifying as a coach, promotes an upcoming expert call on media strategies, highlighting the potential benefits of media features.
  • Another participant shares corrected links to the expert call and blog mentioned in the initial post.
  • Several users express discomfort with the idea of media attention, with one participant stating they would personally never seek it out despite recognizing its potential benefits.
  • Another participant mentions a belief that media coverage is not encouraged and that inquiries should be directed to higher-ups.
  • One participant shares their experience of being approached by a local newspaper for a feature, indicating a desire to involve their team in the spotlight.
  • Another participant expresses hope that the expert call will provide useful tips for gaining media attention.

Areas of Agreement / Disagreement

Views differ on the desirability and appropriateness of seeking media coverage, with some participants expressing enthusiasm while others feel uncomfortable with the idea.

Contextual Notes

The discussion reflects a mix of personal feelings about media exposure and practical considerations regarding direct selling businesses.

Who May Find This Useful

Participants within the consultant community who are considering media exposure or seeking to understand the implications of public relations in their businesses may find this discussion relevant.

M
MORFIA
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All of us would love it if we got a call from the local news wanting to do a feature story on us and our direct selling businesses. Stop waiting for the phone to ring! You can make it happen for yourself.

Join PR and Media Expert Jeff Crilley (he knows his stuff - he is an Emmy Award Winning Journalist for a Major TV Station in Dallas) to learn:

Ø How to come up with stories the media will love
Ø The best and worst times for news coverage
Ø How to keep your press releases from getting thrown away
Ø How to become the "expert" in your field the media will call for a quote
Ø How to keep reporters coming back for more

You won't want to miss this talk. Those who've followed Jeff's simple step-by-step approach have been featured on CNN, the Fox News Channel, Good Morning America, The Today Show, The New York Times and USA Today without spending a dime!

>>>When: Monday, February 25 at 1:00 PM EST<<<
This FREE one-hour call is being offered by Direct Selling Leaders (where you will find MY Expert Blog) and you can sign up here:

Home to get all of the call details.

And don't worry, even if you can't make the call live, you will get a recording so you can listen to the call once it's completed.


Make it a great day!
Julie Weitz
Outward Image Coaching and Training
Certified Life and Business Success Coach and Trainer
Phone: 509-526-3837
E-mail: [email protected]
Check us out on the Web!
Home
 
Those links weren't working in the email I received...here are the correct ones if the ones in the above post don't work:



Expert call:

http://www.directsellingleaders.com/expert_call.html



Julie's blog:

http://www.directsellingleaders.com/julie/
 
Am I the only one feeling like this is a bit over the top? Maybe it's because I'm not the kind of person that would feel comfortable with media attention. Don't get me wrong, the sales and contacts would be great, but personally, I would never do this.
 
c00p said:
Am I the only one feeling like this is a bit over the top? Maybe it's because I'm not the kind of person that would feel comfortable with media attention. Don't get me wrong, the sales and contacts would be great, but personally, I would never do this.
Click to expand...


Me either - more power to those who can!
 
I thought we weren't suppose to have media coverage. I thought we were suppose to send all inquiring people to HO reps for that.
 
I think as long you make it known that you are an Ind. Con. with TPC its okay.

I have a friend who works at our local newspaper and has been after me to do a "Local Women in Business" highlight. But I have been sidestepping it for a while because I wanted a team of consulants, now that i'm on my way I think i'm going to give her a call and have my whole team highlighted.
I want all of our businesses to grow. (It's the whole team thing that gets me.)

I have my first meeting this weekend with 4 of my business partnes and I have a few guest who are coming. Maybe this will be the time.

I WILL MAKE DIRECTOR AT WAVE 2 it it kills me.
 
  • Thread starter
  • #7
Well its is an opportunity I am sure we will get some free tips---I hope it helps!!!
 

Frequently Asked Questions

How can I create a compelling story for the media?

To create a compelling story, focus on your unique journey in direct sales, the challenges you've overcome, and the impact your business has on your community. Highlight personal anecdotes, customer testimonials, and any innovative practices you’ve implemented. Make sure your story aligns with current trends or issues that resonate with your target audience.

What types of media should I target for my direct selling business?

Consider targeting local newspapers, lifestyle magazines, blogs, and online platforms that focus on entrepreneurship, home cooking, or direct sales. Additionally, reach out to podcasts and YouTube channels that discuss business success stories or product reviews. Tailor your pitch to each outlet's audience to increase your chances of being featured.

How can I build relationships with journalists and media outlets?

Start by following journalists and media outlets on social media, engaging with their content, and sharing relevant information. Attend local events, workshops, or networking opportunities where you can meet them in person. Sending personalized emails with story ideas or press releases can also help establish a connection. Be genuine and offer value in your interactions.

What should I include in a press release for my business?

Your press release should include a catchy headline, a strong lead paragraph that summarizes the news, relevant details about your business, quotes from you or satisfied customers, and contact information. Make sure to keep it concise and focused on why your story is newsworthy. Include high-quality images or videos if possible to enhance your release.

How can social media help me get featured in the media?

Social media is a powerful tool for gaining visibility. Share your story, successes, and customer testimonials on platforms like Instagram, Facebook, and LinkedIn. Use relevant hashtags to reach a broader audience and engage with journalists and influencers in your niche. Consistent and authentic content can attract media attention and lead to potential features.

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