How Are You Getting January Bookings From Cold-Calls/Emails?

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Discussion Overview

This thread explores various strategies participants are using to secure bookings for January through cold calls and emails. Participants share their personal experiences and techniques for reaching out to customers and potential hosts during the busy holiday season.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions feeling hesitant about making calls during the holiday season but is determined to reach out to past customers.
  • Another participant shares their plan to call every customer from the past year, emphasizing the importance of making the hostess special sound exclusive.
  • Several users discuss the idea of customer care calls to check on product satisfaction while also promoting hosting opportunities.
  • One participant expresses frustration about not receiving feedback from customers on their mailing list despite regular communication.
  • Another participant suggests using reverse psychology by initially proposing a December show to segue into January bookings.
  • One participant reports success from a call blitz, securing catalog shows through outreach to a wide range of past customers.
  • Another participant shares their experience of sending emails to customers, resulting in a booking from a small number of outreach attempts.
  • One participant expresses a desire for a call script to help ease their nerves when making calls.
  • Several participants express a mix of excitement and anxiety about making calls, with some considering a call challenge to motivate themselves.

Areas of Agreement / Disagreement

Views differ on the effectiveness of various outreach methods, with some participants finding success in calls while others express uncertainty about contacting infrequent customers. No clear consensus emerges on the best approach.

Contextual Notes

Participants are navigating the challenges of reaching out during a busy holiday season, sharing personal anecdotes and strategies that reflect their individual experiences and comfort levels with cold calling and emailing.

Who May Find This Useful

This discussion may be of interest to Pampered Chef consultants looking for ideas and encouragement on how to approach cold calls and emails for securing bookings in January.

esavvymom
esavvymom
Staff member
Messages
7,881
I haven't had any shows other than catalog shows, so I haven't had the ability to get bookings that way. How are you getting January bookings?

I'm going to have to pick up that 500-lb telephone I guess, but what do you say? Everyone is busy (including me!) with Christmas coming up, so what are you saying to get past that 'road block'.

If you are using email, what are you doing/saying that is working?
 
I plan on being right there with you, using my 500 lb phone! Though lately it feels heavier!I was just going to call EVERY customer that I've done business with this past year, tell them about the hostess special, make it sound exclusive so they will want to book, and see what happens.I only have 3 bookings so far, all from shows, but need to at least quadruple that!Also, I'm just going to try to spin every conversation I have with strangers all day to at least mention that I'm a PC consultant and see where it gets me.And would you be able to get contact info from your catalog show hosts so you can follow-up and send thank you's? Then you can say, "you saw how it easy it was for Suzy to earn $x in free product by handing out some catalogs... want to give it a try?" Something like that.
 
It's a very good idea to call every customer that you have done busines with in the past year...but what if the customer was a 1-time only customer a year ago and you haven't heard from then since?? I have plently like this that are on my mailing list and have been for the past year, but I have never a thing from them since. They receive my emails every month but I never hear any feedback from them. I feel like I am just wasting my time. What do you do???
 
Call them! Do a customer care call - make sure they're happy with the product they ordered, see if they'd like a recipe relating to the product, and ask if they'd like to earn more free products in January by hosting their own show.
 
I too have a 500 pound phone that I will need to become aquainted with soon! Not sure if I have any such secret that I can share yet. Will let you know once I get a chance to get on the darn thing!
 
You could host a show at your house, and tell your neighbors, friends, family, etc...that "after" x-mas, and "after" New Year's, to come to your PC "after" party! LOL...
 
This may be a little evil, but try reverse psychology. Call for a customer care call, and ask if they'd like to host a DECEMBER show. They'll say, Oh, not now...maybe after the holidays. At which point you say, Perfect, I'm also scheduling January now...which day works for you, Tuesday or Thursday? :D
 
I like it Kristen. I am doing a call blitz tonight...I only have 4 january shows on the books and Disney needs some double points action!!!! I am calling EVERYONE...Even people that purchased from a catalog show 3 years ago!...Why not...just do it and SEE....
 
ughubug said:
I like it Kristen. I am doing a call blitz tonight...I only have 4 january shows on the books and Disney needs some double points action!!!! I am calling EVERYONE...Even people that purchased from a catalog show 3 years ago!...Why not...just do it and SEE....
Click to expand...

Let us know how it goes! Good luck!:thumbup:
 
Chefstover2 said:
This may be a little evil, but try reverse psychology. Call for a customer care call, and ask if they'd like to host a DECEMBER show. They'll say, Oh, not now...maybe after the holidays. At which point you say, Perfect, I'm also scheduling January now...which day works for you, Tuesday or Thursday? :D
Click to expand...

But I like evil :D. It's a great idea!
 
twinkie10 said:
Let us know how it goes! Good luck!:thumbup:
Click to expand...

I called 45 people from 7 to 8:30 spoke to 14 people and got 3 catalog shows for January!

I wanted kitchen shows but I will take catalog parties just the same its all about host coaching which I am dedicated to in the new year :)

I am continuing for some day time leads tomorrow and my recruit wants to call Thursday night too...

Pick up that 500lb phone! :)
 
Anyone will willing to share the call script they are using? What is everyone saying to get the bookings? I love the reverse psychology technique!!!

Also, what recipe is everyone doing at their shows for January?
 
  • Thread starter
  • #13
I was thinking about the Customer Care call angle. It at least will be MENTALLY easier for me to pick up the phone for that reason, than to ask them for something in return. I like the suggestion of asking if they would want to earn more FREE products. In this market right now, who WOULDN't! I was thinking of asking something like "Would you like to go through our catalog and spend $300 in FREE product? Could you do that?" And then go from there....not sure.

I do have a couple of people who expressed interest in hosting- so I'll be sure to include them...I may not start with them- since my mouth and brain don't work together too well when I'm nervous....I'll call them further into my list when I've had a chance to warm up *hehe*. Or should I call them FIRST to boost my confidence! (two of them are other direct sales people...one LOVES to earn free products- that's why she changes from DS company to DS company and she used to sell PC years ago, so she'll know the advantage of January with PC, the other has a food-business so PC works naturally with her line of sales for her to cook and mix and prepare her products. Ok..I'm talking myself into this. :)

Maybe we should start some sort of call-challenge for ourselves here??
A "24 bookings in 24 hrs" kind of thing? *really, I just want to go run and hide under my bed!! My stomach is already getting into knots. :cry:

My director/cluster said "no one has to know you are shy". I said "But I DO!". She said "pretend you're not." Yeah right! "Easier said than done!"


I'd love to see someone's 'script' also. If I have an outline that sounds natural, I can go with it. the "C.H.E.F" model just doesn't 'feel' right to me...but, I'll never know till I try. I'd be one of those that just does the "CH" part *hehe*. Ok...so I have to run to Walmart before we run out of T.P and other essentials, and then I'll come home and make my list of who I have to call.
 
You guys are inspiring me! I think I'll be getting the phone book out soon as well. It's kind of frightening, but it's something I gotta do. In the long run it will pay off.
 
I actually just sent out 4 emails this morning...and I got one show booking from it. Which I think is pretty good for only sending out 4 emails! I just contacted them saying I wanted to wish them a merry christmas and see how their products were working out for them.

I then went on to tell them about the upcoming specials for Jan and offered to do a free cooking show for them, if they booked a Jan show. So after the hectic holiday time, they could relax and hang out with friends at their Jan show!
 

Frequently Asked Questions

What strategies can I use for cold-calling potential hosts in January?

To effectively cold-call potential hosts in January, start by researching your target audience. Prepare a script that highlights the benefits of hosting a Pampered Chef party, such as exclusive discounts and fun cooking experiences. Be personable and enthusiastic, and make sure to listen to their needs and concerns. Follow up with a friendly reminder if they show interest but don't commit right away.

How can I craft an effective email to solicit January bookings?

When crafting an email for January bookings, keep it concise and engaging. Start with a catchy subject line that grabs attention. In the body, briefly introduce yourself and the benefits of hosting a Pampered Chef party. Include a special January promotion or incentive to encourage bookings. Make sure to include a clear call-to-action, such as scheduling a call or replying to the email for more information.

What should I include in my follow-up emails after the initial contact?

Your follow-up emails should include a thank-you note for their time, a recap of your previous conversation, and any additional information they may find helpful. Highlight any new promotions or products that may interest them. Keep the tone friendly and open, and encourage them to ask questions or express any concerns they might have about hosting.

How can I overcome objections during cold calls or emails?

To overcome objections during cold calls or emails, first listen carefully to the potential host's concerns. Acknowledge their feelings and provide reassurance. Offer solutions or alternatives that address their objections, such as flexible scheduling or low-pressure party formats. Sharing success stories from previous hosts can also help alleviate their concerns and build trust.

What are some creative ways to incentivize bookings in January?

To incentivize bookings in January, consider offering exclusive promotions such as discounts on products for hosts, free cooking tools for parties that reach a certain sales threshold, or entry into a raffle for a larger prize. You can also create themed parties around New Year's resolutions, such as healthy cooking or meal prep, to attract interest and make the event more appealing.

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