February Newsletter | Get Inspired with New Ideas for Your Next Newsletter

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SUMMARY

The February newsletter discussion centers around sharing and improving newsletter formats among participants, particularly focusing on promotional strategies like "First Chance-Last Chance" sales for new and discontinued items. Linda's newsletter serves as a template for others, who express appreciation and intent to borrow ideas, such as the "Kilo Club" concept for hosts achieving $1000 in sales. Participants discuss effective email strategies for sending newsletters, emphasizing the importance of maintaining formatting and graphics. Overall, the conversation highlights collaboration and inspiration in newsletter creation.

PREREQUISITES
  • Understanding of newsletter marketing strategies
  • Familiarity with email marketing tools like Outlook Express
  • Knowledge of promotional sales techniques in direct sales
  • Basic design skills for creating visually appealing newsletters
NEXT STEPS
  • Research effective email marketing strategies for maintaining formatting
  • Explore newsletter design tools such as Canva or Mailchimp
  • Learn about promotional sales techniques like "First Chance-Last Chance" sales
  • Investigate the "Kilo Club" concept and its implementation in direct sales
USEFUL FOR

Direct sales consultants, marketing professionals, and anyone involved in creating and distributing newsletters for promotional purposes will benefit from this discussion.

pamperedlinda
Gold Member
Messages
10,156
Here's my February newsletter. Use what you want and make it your own.

For everyone who does newsletters, I'd love to see yours as well. I'm always looking for new and interesting tidbits to add to mine. :p

Have a happy day!
 

Attachments

Linda--could you please post the details of your First and Last Sale? Thanks!! Your newsletter looks great! Good job!
 
  • Thread starter
  • #3
Chef Kearns said:
Linda--could you please post the details of your First and Last Sale? Thanks!! Your newsletter looks great! Good job!
I haven't worked out all the details yet but basically it will be a First Chance-Last Chance sale. I'll be taking "Last Chance" orders for the discontinued items and "First Chance" will be for the new spring items. I may also combine this with an open house. I may even give an additional discount on new & discontinued items. Like I said, I'm still planning this one but I figure I'll get enough to submit another Feb show for double points and at least one March show for the HWC items (more if I get enough orders to break it up!) hth
 
Oops! You need to update the Host Special info to state that it INCLUDES the Deep Covered Baker!
 
She has that, but the guest special does not include the DCB. I caught that too, but then re-read it.
 
Oh, better eye (or attention to detail) than me!

Linda - I do really like your newsletter and will probably "borrow" some of it for mine! Thanks!!
 
Great Newsletter, Thank you so much for sharing!
 
Linda - I LOVE it!! Thanks for sharing!
Would you mind sharing with me the details of your "Kilo Club"?
TIA!
 
Linda,

Thank you so much for sharing. I tried the cake from your January newsletter and am featuring it for all of my February shows. Thanks for the inspirations! I like the idea of a first and last sale. I'm having an open house with my cluster on March 1st and was planning on doing something similar there as well.
 
Linda,

How are you going to send the "sneak peak"?
 
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  • #11
MicheleC said:
Linda,

Thank you so much for sharing. I tried the cake from your January newsletter and am featuring it for all of my February shows. Thanks for the inspirations! I like the idea of a first and last sale. I'm having an open house with my cluster on March 1st and was planning on doing something similar there as well.
I can't take credit for the cake....Carolyn (dannyzmom) posted the recipe and I fell in LOVE with it! Glad you could use it.
 
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  • #12
jenifer4000 said:
Linda,

How are you going to send the "sneak peak"?
I have a flyer that my director created that I'm using. There is also a really nice one that Joy (Tasty Tidbits) posted that you can use. You can go to Joy's website and download it. Sorry, I don't know the address but there's a link to it in one of the threads about spring products.
 
Thanks for the info! I just LOVE this site!
 
WONDERFUL....Thank you so much for sharing!!!!:D
 
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  • #15
SusanBP0129 said:
Linda - I LOVE it!! Thanks for sharing!
Would you mind sharing with me the details of your "Kilo Club"?
TIA!
It's pretty much what I have in my newsletter. When a host has $1000 or better in Sales they are in the Kilo Club for 1 year. At the close of their show I will buy for them the Monthly Host Special that they want (up to $25.00). Then anything that they order from me for the next year I will give them an additional 10% discount. If they book another show within that year I will give them the additional 10% on their Host order too....not on Host Specials, Half-off Items or Free Product Value....only applies to items that I make commission on. They also get their name in the Kilo Club section of my PWS for that year. That's pretty much it. hth
 
Thanks Linda! I think that is a GREAT idea!!
 
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  • #17
SusanBP0129 said:
Thanks Linda! I think that is a GREAT idea!!
Thanks. Lately I have found that my hosts LOVE a challenge. Sometimes I run a month long contest for the highest show and give that host a prize. It's not anything big, some people just can't resist a challenge (me included!)
 
Cute Linda, thanks for sharing! I may have to borrow it!
 
Great newsletter, Linda! I may end up borrowing some of it! Thanks so much for sharing it with us!
 
pamperedlinda said:
Thanks. Lately I have found that my hosts LOVE a challenge. Sometimes I run a month long contest for the highest show and give that host a prize. It's not anything big, some people just can't resist a challenge (me included!)

I agree Linda - I have hosts and guests that call me on the last day of the month to see what the "challenege" will be in the newsletter (that I will nsend out the NET day!!). LOL!!

I like your newsletter format. I always add my top hosts name - THEY love to see their name in print - DON'T WE ALL!!
 
Great job, Linda! I love it! I also really like the way you worked in getting bookings in early March. Do you often have people take you up on that special if, say they book on March 1 or 3? I always seem to be bottom heavy with bookings each month, with most of my shows after the 15th. I'd like to start getting more at the beginning of the month.
 
It really is great Linda! Thanks for posting it for us. I grabbed it up, personalized it a bit for me and got it out yesterday. I'm trying to get some more February shows, so I sent it out in advance of February. I've gotten one show from it already! My guest said that she loved it, to keep the newsletter coming (and of course I will!)

Thanks again - Hope I can help you one day!
Tracie
 
Your Newsletter was awesome Linda!! Thanks for sharing!
 
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  • #24
pamperedgirl3 said:
............. Do you often have people take you up on that special if, say they book on March 1 or 3? ..............
Sometimes they do.........I haven't had any taklers for March yet but I did get 3 more shows for February.....love that stoneware!:D
 
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  • #25
tada said:
................ I'm trying to get some more February shows, so I sent it out in advance of February. I've gotten one show from it already! My guest said that she loved it, to keep the newsletter coming (and of course I will!)

Thanks again - Hope I can help you one day!
Tracie
That's why I sent it out early. I'm going to try and get my monthly newsletter out by @ the 20th before each month so hopefully I can fill any gaps in my calendar. I was finding that when I sent my newsletter in the first couple of days that people who wanted show for the month didn't have enough time to work one in. It worked this month so I'm hoping that it will continue!
 
That's a good idea to send out early. I even took off the March and April specials - because I need FEBRUARY filled up - my goal is 12 - I've got 6 so far.

I want to be right with you - Director by June, Pampered Vacation in 2007!

Tracie
 
First off, thanks Linda for posting your newsletter, it looks great!

My question is how do all of you go about sending it? I tried copy and pasting mine into an e-mail, but only the text showed up. Do you keep it as a word document and send it as an attachment, or how to you go about sending it so that it keeps it's format and still looks professional?
 
Just bumping this up

If anyone could share with me how they go about sending their newsletters I would greatly appreciate it!
 
  • Thread starter
  • #29
chefbritt said:
Just bumping this up

If anyone could share with me how they go about sending their newsletters I would greatly appreciate it!
I'm happy that you like my newsletter, I'm sorry that you are having trouble with it.

This is how I do it:

I write the newsletter in Word. I copy the entire thing and then paste it into an email and send it. I always do a test one first and send it to my other email account to make sure everthing looks right.

I use Outlook Express for my email and I have not had any problems. I randomly check with some people on my email list to see how it is coming across to them and they said that they get all of it and that it looks right. There may be limitations to whatever email program that some of you are using so you might want to look into that. Sorry, I am not familiar with all the different email programs so I can't help you with that part.

Good luck!
 
Thank you Linda for sharing your newsletter, and tips on emailing.
 

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