Crafting an Effective 30 Second Commercial for Your Business

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Discussion Overview

This thread explores various personal approaches to crafting a 30-second commercial for Pampered Chef consultants. Participants share their experiences and examples of how they describe their roles to others, particularly those unfamiliar with the brand.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, mentions attending a class by Belinda Ellsworth and realizing their commercial was boring, prompting them to seek better ways to describe their job.
  • Another participant shares their commercial: "I'm a mealtime medic! I breathe new life into your dinners," highlighting a creative approach to engaging potential customers.
  • Several users mention the phrase, "I change people's kitchens and lives one tool at a time," expressing admiration for its effectiveness.
  • One participant discusses using cue cards during shows to facilitate discussions about hosting and recruiting, noting it helps reduce the feeling of being pushy.
  • Another participant expresses interest in learning more about the cue cards used in workshops, indicating a desire for additional creative input.
  • One consultant shares their commercial as a "food paramedic," emphasizing the transformation of ordinary meals into extraordinary ones.

Areas of Agreement / Disagreement

Views differ on the best way to craft a commercial, with no clear consensus emerging on a single effective approach.

Contextual Notes

Participants draw from personal experiences and workshops attended, sharing insights on how to engage audiences effectively during presentations.

Who May Find This Useful

Consultants looking for inspiration on how to articulate their roles and engage potential customers may find this discussion beneficial.

cat
Gold Member
Messages
1,081
How do you answer the question, "What do you do?" I went to Belinda Ellsworth's class at conference and I realized that I have a boring 30 second commercial. When you are talking to someone who's unfamiliar with PC, how do you describe your job? Belinda gave one example that goes something like, "I make even the person who burns boiling water a wannabe gourmet chef!"

Thanks!
 
Mine is:
I'm a mealtime medic! I breathe new life into your dinners. I can rehabilitate your kitchen for free and if your budget needs a shot in the arm, I have the prescription for that too.

A friend of mine uses this:
I change people's kitchens and lives one tool at a time.
 
Marg said:
I change people's kitchens and lives one tool at a time.

I love this one.....may have to 'borrow' it! :)

I have another question regarding commercials:

In the Bookings: Fill Your Calendar workshop that I went to one of the ladies mentioned that she does 3 'commercials' within her shows. She has the questions (for hosting & recruiting) typed-up on pieces of paper and gives them to guests to ask during the show, said she cues them when to ask. She breaks from her demo and answers them - says that doing it this way she doesn't seem so pushy and kind of broke the ice for her. Did anyone else have someone suggest this? She only read one of her 'cue cards' and it was the bookings one. It went something like "What do I get for scheduling a fun night out with my friends?' and then she talked about the benefits of booking a show.

Anybody have any other suggestions or creative ways to ask the imortant questions? I've got a show Saturday and I want to try this out in front of them - I don't think I'm going to know anyone at this show so I'm excited about getting a few bookings from them - maybe a recruit too!

Thanks!
Linda
 
Last edited:
cat said:
How do you answer the question, "What do you do?" I went to Belinda Ellsworth's class at conference and I realized that I have a boring 30 second commercial. When you are talking to someone who's unfamiliar with PC, how do you describe your job? Belinda gave one example that goes something like, "I make even the person who burns boiling water a wannabe gourmet chef!"

Thanks!

I stole that one! Or I'll say I teach how to make 30 minute meals.
 
pamperedlinda said:
I love this one.....may have to 'borrow' it! :)

I have another question regarding commercials:

In the Bookings: Fill Your Calendar workshop that I went to one of the ladies mentioned that she does 3 'commercials' within her shows. She has the questions (for hosting & recruiting) typed-up on pieces of paper and gives them to guests to ask during the show, said she cues them when to ask. She breaks from her demo and answers them - says that doing it this way she doesn't seem so pushy and kind of broke the ice for her. Did anyone else have someone suggest this? She only read one of her 'cue cards' and it was the bookings one. It went something like "What do I get for scheduling a fun night out with my friends?' and then she talked about the benefits of booking a show.

Anybody have any other suggestions or creative ways to ask the imortant questions? I've got a show Saturday and I want to try this out in front of them - I don't think I'm going to know anyone at this show so I'm excited about getting a few bookings from them - maybe a recruit too!

Thanks!
Linda

Linda, do you know what she has on those note cards? I took the same workshop but was so busy typing up other notes, I didn't get good notes on what she passes out... would you mind sharing please?
 
cat said:
How do you answer the question, "What do you do?" I went to Belinda Ellsworth's class at conference and I realized that I have a boring 30 second commercial. When you are talking to someone who's unfamiliar with PC, how do you describe your job? Belinda gave one example that goes something like, "I make even the person who burns boiling water a wannabe gourmet chef!"

Thanks!

I love what I read in Empowering Women..... I help teach people how to spend less time in their kitchen and more time with their families. Then I go into how our fabulous kitchen tools speed up the process, and still allow for fresh ingredients with enticing results. Easy quick recipes, help people to earn free products and help others to be successful in their own businesses. Now I'm working on being moreconcise with those words. :)
 
its_me_susan said:
Linda, do you know what she has on those note cards? I took the same workshop but was so busy typing up other notes, I didn't get good notes on what she passes out... would you mind sharing please?

I was in the one on 6/15 with Tanya Grandbois-Smith & Karen Munson, is that the one you were in?

Unfortunatly that's the only word for word queston I got written down (she could talk so much faster that I could write!). She had another one about overcoming objections, something like "I'm too busy & don't have enough time, plus all of my friends have been to PC parties"

I kind of like this and I think I'm going to try it out at my show on Saturday. I'm trying to come up with a good one for Recruiting too. (I'll happily take creative input.....)

Hope this is what you were looking for.

Linda
 
bumping this
 
Good idea. I referenced this thread yesterday in a different one and the topic came up at a cluster meeting the other night. My director and I were just talking about this subject this afternoon.
 
My commercial for the age old question "What do you do?" I'm a food paramedic! I rescue your dinners from the ordinary and make them EXTRAORDINARY!" I may just have to add the prescription part to my commercial!
 
Bumping this up.
 

Frequently Asked Questions

What is a 30 second commercial and why is it important for my business?

A 30 second commercial, often referred to as an elevator pitch, is a brief and persuasive speech that you can use to spark interest in your business. It is important because it allows you to quickly convey the essence of your business, what you offer, and why someone should care. This concise format is ideal for networking events, social gatherings, or any situation where you have a limited time to make an impression.

What key elements should I include in my 30 second commercial?

Your 30 second commercial should include a brief introduction of yourself, a clear statement of what your business does, the unique benefits or features of your products, and a call to action. It’s important to keep it engaging and relatable, so your audience can easily understand and remember your message.

How can I make my 30 second commercial more engaging?

To make your 30 second commercial more engaging, use storytelling techniques to illustrate how your products have made a difference in someone’s life. Incorporate personal anecdotes or testimonials, and use enthusiastic body language and tone of voice. Tailoring your message to your audience's interests can also help capture their attention.

How often should I practice my 30 second commercial?

Regular practice is key to delivering your 30 second commercial confidently and naturally. Aim to practice at least a few times a week, especially before networking events or presentations. The more you practice, the more comfortable you will become, allowing you to adapt your pitch based on the audience and context.

Can I customize my 30 second commercial for different audiences?

Absolutely! Customizing your 30 second commercial for different audiences is highly recommended. Tailor your message to resonate with specific groups by highlighting aspects of your business that align with their interests or needs. This personalization can significantly increase your chances of making a meaningful connection and generating interest in your products.

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