Crafting an Attention-Grabbing Subject Line for Your Email Newsletter

[maassl]

I'm going to be sending out my first email newsletter soon and I was wondering what to put in the subject line. I want it to grab their attention and make them want to read it, not delete it... any suggestions?

 

[ChefLAM]

My director sometimes puts: Pampered Chef Recipe of the Month. Just make sure you have a recipe somewhere in your newsletter.

 

[vwpamperedchef]

Sometimes I just put the day of the week. It usually gets opened.

 

[Jules711]

I always put something like "clearance sale update" (if you have the website) or discontinuing products this month or new product sneak peak.Something that they can only get through you and will get them excited.

 

[chefann]

You do need to put more than "sale," "clearance sale" or such advertising messages. Many email systems use those keywords to filter spam.

 

[maassl]

You do need to put more than "sale," "clearance sale" or such advertising messages. Many email systems use those keywords to filter spam.

This is one of my concerns - I don't want my emails to go directly to their spam box which they may never see. Has this been a problem for anyone?

 

[sklay723]

My newsletter name is "Katie's Kitchen"...so my subject line usually says, "Katie's Kitchen - February 2009" and the month changes.

 

[raebates]

Mine say "Rae's Pampered Chef Newsletter for [Month]."