After a Great Show, No Bookings: What Now?

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Discussion Overview

The thread discusses experiences and strategies related to securing bookings after successful shows, with participants sharing their personal approaches and challenges faced when guests decline to book parties.

Discussion Character

  • Anecdotal
  • Opinion-based
  • Exploratory

Main Points Raised

  • One participant, identifying as a consultant, shared a recent experience of a successful show but received no bookings, expressing concern about having no future shows scheduled.
  • Another participant mentioned the importance of clarifying whether a guest's "no" means "not right now" or "not ever," noting that they often secure 2-3 bookings by explaining the benefits to hosts.
  • One user emphasized the need to ask all guests about bookings, not just relying on prize slips, and shared their success in booking shows by discussing benefits and using a booking slide during their presentations.
  • Another participant expressed a preference against using the booking slide, feeling it creates a disconnect, and instead focuses on engaging guests through discussions about product benefits and hosting rewards.
  • One participant raised the idea of creating desire for services and ensuring guests have fun during shows, suggesting that both factors are crucial for securing bookings.

Areas of Agreement / Disagreement

Views differ on the effectiveness of specific booking strategies, such as the use of the booking slide versus more personal engagement techniques. No clear consensus emerges on the best approach to securing bookings.

Contextual Notes

Participants shared various personal experiences and strategies, reflecting a range of styles and preferences in conducting shows and engaging with guests.

Who May Find This Useful

Consultants looking for insights on improving booking rates after shows may find the shared experiences and strategies relevant to their own practices.

TheFreddiesCook
Messages
237
Had a great show yesterday ($650 comm. sales) ...but no bookings- not even possible bookings! People just said no.... What do you do about that? Now I don't have any other shows for March!!!! :(
 
When they tell you no, are you asking, "no, not right now? or no, not ever?"
Most shows i end up with 2-3 bookings from explaining that the host will benefit from their party too as long as its held within 6 months. i do tend to have alot of far out bookings instead of booking in close but then my guests dont feel pressured that they have to have a show so soon after attending one.
 
Yes, make sure u do ask everyone and not just go by the prize slips. Not sure if u ask them in person or not. I do the booking slide @ my shows and its great to share all the benefits. Plus makessure on that u do talk about the host getting credit as long as it is booked within 6 months. I actually had one yesterday book for August 14th! Not that I have any clue what will be going on @ that time. That's why I book in pencil! For March shows to get now all I can say is get on the phone! Refer to your list of 100. Pamper a business, Talk to family and friends. Good Luck. You can do it!
 
You know what helps me at my shows? I'll be really honest, I am not a *huge* fan of the booking slide. For me it just feels like I am talking "at" people, rather than to them, and my shows are not a talk "at" people type of environment. Actually the only time I get the booking slide out is when we are doing the ticket activity and someone asks what they get if they book a show.
So anyway, I will always talk about the most expensive piece that's on special for hosts. And then I will ask my guests who can find that piece in the catalog. I give an old Season's Best or a recipe card to whomever finds it first, and I ask her to tell the price. Then I say, hmmm.. while that may not fit in everyone's budget, you know what is really cool? Susie, our host, CAN choose that tonight for ( fill in the blank.) Isn't that so much better than( the original price.)
Throughout my shows I talk about the benefits of hosting. When a past host is present, I will say, "Gosh Martha, how much free product value did you earn again?" And then I will say oh! That's right! The majority of my hosts get around $115 in FREE products... that means no tax, no shipping, just straight product value. That ROCKS!
I also ask when at checkout. When would you like to schedule your show? I book all of my shows at my shows. I do between 8-10 a month. In February I had 14 shows. hope this helps. Don't lose heart!! Remember that deck of cards- the more people you ask, the closer you are to a yes!
 
What are you doing to create desire for your services? Are the guests having fun? If you do not create desire for more or they did not have fun then it is hard to schedule shows. You must do BOTH to get bookings. Fun is the biggest commodity going today. Our customers will not tolerate being bored so if you think you did create desire for the products look at the fun factor. A couple of things to get you thinking:

  • not more than 40 minutes consultant talk time

  • starting on time?

  • any games played are actually fun...

  • do you have fun?

  • are you saying "this is my favorite product" more than once?
;)Here is a good article on creating desire in http://www.createacashflowshow.com/building-show-business/create-desire-at-home-party-plan-business.htm
 

Frequently Asked Questions

What should I do immediately after a show with no bookings?

After a show with no bookings, take some time to reflect on the event. Reach out to your guests with a thank-you message and express your appreciation for their attendance. Ask for feedback about the show and their experience. This can help you understand what worked well and what could be improved for future shows.

How can I encourage bookings during my follow-up?

During your follow-up, highlight the benefits of hosting a show, such as exclusive host discounts, free products, and the opportunity to gather friends for a fun cooking experience. Consider offering a limited-time incentive, like a special gift or discount for those who book a show within a certain timeframe.

What are some creative ways to generate interest in future shows?

Try hosting a themed cooking class or virtual party to generate excitement. Share engaging content on social media, such as recipe videos or cooking tips, to keep your audience interested. You can also create a referral program where guests can earn rewards for referring friends who book shows.

How can I improve my booking rate for future shows?

To improve your booking rate, focus on building relationships with your guests. Personalize your interactions and follow up with them regularly. Additionally, consider offering a booking incentive during your shows, such as a raffle entry for those who book a show on the spot. Practice your booking pitch and be confident in presenting the benefits of hosting.

What if I feel discouraged after a show with no bookings?

Feeling discouraged is natural, but it's important to stay positive and motivated. Reflect on what you can learn from the experience and set new goals for your next shows. Connect with fellow consultants for support and share strategies that have worked for them. Remember, every show is an opportunity to grow and improve your skills.

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